Packaged Sunflower Seeds Global Market Report 2024

The global packaged sunflower seeds market has grown strongly in recent years. It will grow from $1.23 billion in 2023 to $1.33 billion in 2024 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period was fueled by increased health awareness, a burgeoning snacking culture, diverse flavor profiles and product formats, the ascent of vegan and plant-based preferences, convenience-driven portability, strategic retail positioning, and the influence of sports and fitness lifestyles.

The global packaged sunflower seeds market is expected to see strong growth in the next few years. It will grow to $1.8 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The anticipated growth in the upcoming period will stem from a concentrated effort on sustainable packaging, the broadening of flavor assortments, catering to diverse consumer demographics, adapting to culinary trends, integrating products into meal kits and recipes, and incorporating functional food attributes. Key trends in this period will revolve around convenient on-the-go snacking, aligning with flavor trends, emphasizing clean label and natural products, tailoring products for distinct consumer segments, drawing inspiration from global cuisines, and offering nut-free and allergen-free options.

The anticipated growth of the packaged sunflower seeds market is driven by increasing consumer awareness regarding the array of health benefits associated with sunflower seeds. These seeds have shown potential in reducing the risk of abnormal heartbeats, lowering triglyceride levels, and impacting atherosclerotic plaque growth, contributing to decreased blood pressure. As consumers seek healthier lifestyle choices, the popularity of sunflower seeds is rising due to their richness in vitamins, proteins, and minerals, potentially aiding in conditions like cancer, asthma, and depression. For example, data from the National Library of Medicine in November 2021 highlighted sunflower seeds' nutritional richness, containing significant protein, lipids, minerals, and amino acids, positioning them as a valuable health resource, thus propelling the demand for packaged sunflower seeds.

The burgeoning trend of embracing healthy eating habits is anticipated to fuel the growth of the packaged sunflower seeds market. Consumers increasingly opt for nutrient-rich and well-balanced diets, and packaged sunflower seeds align with these preferences by offering a spectrum of nutrients, including protein, fiber, and antioxidants, when consumed in moderation. A survey report by Great Green Wall in February 2023 indicated a significant segment of Americans actively pursuing or acknowledging the importance of healthy food choices. Approximately 40% of respondents adhere to healthy diets, with 20% actively seeking nutritious foods and 60% attempting to incorporate health-centric meals, demonstrating the escalating inclination towards healthy eating habits. This trend significantly contributes to the rising demand for packaged sunflower seeds.

Technological advancements emerge as a pivotal trend shaping the packaged sunflower seeds market. Major industry players are leveraging innovative technologies, such as hybrid seed varieties and integrating blockchain and IoT applications, to streamline the supply chain processes of packaged sunflower seeds. An instance is the development of a high-yielding, disease-resistant hybrid sunflower variety by Tamil Nadu Agricultural University in January 2021, boasting higher oil content and increased yield compared to traditional varieties. This hybrid variety showcases resilience against common crop diseases, offering improved productivity for rain-fed areas, exemplifying technological strides in seed innovation within the market.

Leading companies in the packaged sunflower seeds market prioritize innovation by introducing novel products to meet evolving consumer preferences. An illustration is the introduction of Sunnys, an ultra-premium sunflower seeds brand, featuring jumbo-sized seeds and unique roasting techniques for enhanced flavor. Galil Brands' launch of Sunnys in September 2022 caters to consumer demands for high-quality sunflower seeds. These seeds, available in salted and no-salt variations, distinguish themselves through their larger size, distinct roasting process, and adherence to dietary preferences like gluten-free, vegan, non-GMO, keto-friendly, and kosher, addressing consumer preferences for premium quality sunflower seeds. In October 2022, Pacific Avenue Capital, a US-based investment company, acquired SunOpta Inc. for an undisclosed amount. Through this acquisition, Pacific Avenue Capital aims to capitalize on the growing demand for healthy snacks, expand Pacific Avenue's portfolio of food and beverage companies, and improve Sunrich's profitability. SunOpta Inc. is a Canada-based food and mineral company.

Major companies operating in the packaged sunflower seeds market report are Conagra Foodservice Inc., Frito-Lay North America Inc., The Kraft Heinz Company, Sincerely Nuts, Chinook Seedery, Flaper S.A., Waymouth Farms Inc., Dakota Style Foods, Giant Snacks Inc., Realfoodsource Ltd., The Hershey Company, PepsiCo Inc., The Hain Celestial Group Inc., J.M. Smucker Company, Wonderful Company LLC, Kellanova, Robertet SA, Frutarom Industries Ltd., T. Hasegawa Co. Ltd., Huabao International Holdings Limited, International Taste Solutions Ltd., Kerry Ingredients Ltd., Hormel Foods Corporation, Tyson Foods Inc., Smithfield Foods Inc., Cargill Inc., Archer Daniels Midland Company, Bunge Limited, Ingredion Incorporated, Tate & Lyle PLC

Europe was the largest region in the packaged sunflower seeds market in 2023. Asia-Pacific is expected to be the fastest-growing region in the packaged sunflower seeds market report forecast region. The regions covered in the packaged sunflower seeds market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the packaged sunflower seeds market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The packaged sunflower seeds market consists of sales of linoleic, mid-oleic, and high-oleic. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The primary categories of packaged sunflower seeds encompass plain, salted, ranch-flavored, BBQ-flavored, dill pickle-flavored, and other flavored variants. Plain sunflower seeds denote seeds without additional flavoring elements like sodium. These products undergo various packaging methods and distribution channels, including hypermarkets, supermarkets, convenience stores, online platforms, and other relevant applications.

This report provides packaged sunflower seeds market statistics, including packaged sunflower seeds industry global market size, regional shares, competitors with a packaged sunflower seeds market share, detailed packaged sunflower seeds market segments, market trends and opportunities, and any further data you may need to thrive in the packaged sunflower seeds industry. The packaged sunflower seeds market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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