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Tequila Market Report by Product Type, Purity, Price Range, Distribution Channel, and Region 2024-2032

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    Report

  • 135 Pages
  • April 2024
  • Region: Global
  • IMARC Group
  • ID: 5530579
Description Jump to:
The global tequila market size reached US$ 16.5 Billion in 2023. Looking forward, the market is projected to reach US$ 42.5 Billion by 2032, exhibiting a growth rate (CAGR) of 11.09% during 2023-2032.

Tequila is a distilled alcoholic beverage produced from the Agave Tequilana plant. It is fermented with additional sweeteners, such as glucose and fructose, and artificial additives for flavorings. The alcohol content, flavor and color of tequila generally vary depending on the duration of the aging process. Its moderate consumption aids in digestion, increasing probiotic levels, enhancing the absorption of calcium and magnesium, and supporting the growth of healthful microbes in the intestines. It is widely utilized as a base ingredient in cocktails and is popular among young individuals across the globe.

Tequila Market Trends

A significant rise in the popularity of cocktail culture both in and out of the house represents one of the key factors impelling the global tequila market growth. Moreover, due to changing lifestyles and inflating income levels, ultra-premium and exclusive handcrafted tequila variants are gaining traction around the world. Apart from this, the leading players are introducing variants produced with natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango and pear to expand their product portfolio. They are also offering canned tequila cocktails, which are convenient and cost-effective, to increase their overall sales.

However, on account of the spread of the coronavirus disease (COVID-19), governments of several countries have implemented complete lockdowns and social distancing measures to contain the spread of the pandemic. Although the on-premises sales of tequila have decreased, there is a rise in the demand for alcoholic beverages through e-commerce channels in some countries.

Key Market Segmentation

This report provides an analysis of the key trends in each sub-segment of the global tequila market report, along with forecasts at the global, regional and country level from 2024-2032. The report has categorized the market based on product type, purity, price range, and distribution channel.

Breakup by Product Type:

  • Blanco
  • Joven
  • Mixto Gold
  • Reposado
  • Anejo
  • Extra Anejo

Breakup by Purity:

  • 100% Tequila
  • 60% Tequila

Breakup by Price Range:

  • Premium Tequila
  • Value Tequila
  • Premium and Super-Premium Tequila
  • Ultra-Premium Tequila

Breakup by Distribution Channel:

  • Off-Trade
  • Supermarkets and Hypermarkets
  • Discount Stores
  • Online Stores
  • Others
  • On-Trade
  • Restaurants and Bars
  • Liquor Stores
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape

The report has also analysed the competitive landscape of the market with some of the key players:

  • Ambhar Tequila
  • Bacardi Limited
  • Beam Suntory Inc. (Suntory Beverage & Food Ltd)
  • Brown-Forman
  • Diageo Plc
  • Dos Lunas
  • El Agave Artesanal
  • El Grado Tequila
  • Jose Cuervo
  • Tequila Arette

Key Questions Answered in This Report

1. What was the size of the global tequila market in 2023?
2. What is the expected growth rate of the global tequila market during 2024-2032?
3. What are the key factors driving the global tequila market?
4. What has been the impact of COVID-19 on the global tequila market?
5. What is the breakup of the global tequila market based on the product type?
6. What is the breakup of the global tequila market based on the purity?
7. What is the breakup of the global tequila market based on the price range?
8. What is the breakup of the global tequila market based on the distribution channel?
9. What are the key regions in the global tequila market?
10. Who are the key players/companies in the global tequila market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Tequila Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Blanco
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Joven
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Mixto Gold
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Reposado
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Anejo
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Extra Anejo
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Purity
7.1 100% Tequila
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 60% Tequila
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Price Range
8.1 Premium Tequila
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Value Tequila
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Premium and Super-Premium Tequila
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Ultra-Premium Tequila
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Off-Trade
9.1.1 Market Trends
9.1.2 Market Breakup by Type
9.1.2.1 Supermarkets and Hypermarkets
9.1.2.1.1 Market Trends
9.1.2.1.2 Market Forecast
9.1.2.2 Discount Stores
9.1.2.2.1 Market Trends
9.1.2.2.2 Market Forecast
9.1.2.3 Online Stores
9.1.2.3.1 Market Trends
9.1.2.3.2 Market Forecast
9.1.2.4 Others
9.1.2.4.1 Market Trends
9.1.2.4.2 Market Forecast
9.1.3 Market Forecast
9.2 On-Trade
9.2.1 Market Trends
9.2.2 Market Breakup by Type
9.2.2.1 Restaurants and Bars
9.2.2.1.1 Market Trends
9.2.2.1.2 Market Forecast
9.2.2.2 Liquor Stores
9.2.2.2.1 Market Trends
9.2.2.2.2 Market Forecast
9.2.2.3 Others
9.2.2.3.1 Market Trends
9.2.2.3.2 Market Forecast
9.2.3 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Ambhar Tequila
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Bacardi Limited
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 SWOT Analysis
15.3.3 Beam Suntory, Inc. (Suntory Beverage & Food Ltd)
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Brown-Forman
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 Diageo Plc
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Dos Lunas
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 El Agave Artesanal
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 El Grado Tequila
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Jose Cuervo
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Tequila Arette
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
List of Figures
Figure 1: Global: Tequila Market: Major Drivers and Challenges
Figure 2: Global: Tequila Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Tequila Market: Breakup by Product Type (in %), 2023
Figure 4: Global: Tequila Market: Breakup by Purity (in %), 2023
Figure 5: Global: Tequila Market: Breakup by Price Range (in %), 2023
Figure 6: Global: Tequila Market: Breakup by Distribution Channel (in %), 2023
Figure 7: Global: Tequila Market: Breakup by Region (in %), 2023
Figure 8: Global: Tequila Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 9: Global: Tequila (Blanco) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Tequila (Blanco) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Tequila (Joven) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Tequila (Joven) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Tequila (Mixto Gold) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Tequila (Mixto Gold) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Tequila (Reposado) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Tequila (Reposado) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Tequila (Anejo) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Tequila (Anejo) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Tequila (Extra Anejo) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Tequila (Extra Anejo) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Tequila (100% Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Tequila (100% Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Tequila (60% Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Tequila (60% Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Tequila (Premium Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Tequila (Premium Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Tequila (Value Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Tequila (Value Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Global: Tequila (Premium and Super-Premium Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Global: Tequila (Premium and Super-Premium Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Global: Tequila (Ultra-Premium Tequila) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Global: Tequila (Ultra-Premium Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Global: Tequila (Off-Trade) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Global: Tequila (Off-Trade) Market: Breakup by Type (in %), 2023
Figure 35: Global: Tequila (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Global: Tequila (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Global: Tequila (Discount Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: Global: Tequila (Discount Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Global: Tequila (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Global: Tequila (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Global: Tequila (Others) Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Global: Tequila (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Global: Tequila (Off-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Global: Tequila (On-Trade) Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Global: Tequila (On-Trade) Market: Breakup by Type (in %), 2023
Figure 46: Global: Tequila (Restaurants and Bars) Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: Global: Tequila (Restaurants and Bars) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Global: Tequila (Liquor Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Global: Tequila (Liquor Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Global: Tequila (Others) Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Global: Tequila (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Global: Tequila (On-Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: North America: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: North America: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: United States: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: United States: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Canada: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Canada: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Asia Pacific: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Asia Pacific: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: China: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: China: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Japan: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Japan: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: India: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: India: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: South Korea: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: South Korea: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Australia: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Australia: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Indonesia: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Indonesia: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Others: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: Others: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Europe: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Europe: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Germany: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 78: Germany: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 79: France: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 80: France: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 81: United Kingdom: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 82: United Kingdom: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 83: Italy: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 84: Italy: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 85: Spain: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 86: Spain: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 87: Russia: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 88: Russia: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 89: Others: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 90: Others: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 91: Latin America: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 92: Latin America: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 93: Brazil: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 94: Brazil: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 95: Mexico: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 96: Mexico: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 97: Others: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 98: Others: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 99: Middle East and Africa: Tequila Market: Sales Value (in Million US$), 2018 & 2023
Figure 100: Middle East and Africa: Tequila Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 101: Global: Tequila Industry: SWOT Analysis
Figure 102: Global: Tequila Industry: Value Chain Analysis
Figure 103: Global: Tequila Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Tequila Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Tequila Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
Table 3: Global: Tequila Market Forecast: Breakup by Purity (in Million US$), 2024-2032
Table 4: Global: Tequila Market Forecast: Breakup by Price Range (in Million US$), 2024-2032
Table 5: Global: Tequila Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 6: Global: Tequila Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Tequila Market Structure
Table 8: Global: Tequila Market: Key Players

Companies Mentioned

  • Ambhar Tequila
  • Bacardi Limited
  • Beam Suntory Inc. (Suntory Beverage & Food Ltd)
  • Brown–Forman
  • Diageo Plc
  • Dos Lunas
  • El Agave Artesanal
  • El Grado Tequila
  • Jose Cuervo
  • Tequila Arette

Methodology

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Table Information

Report AttributeDetails
No. of Pages135
PublishedApril 2024
Forecast Period2023 - 2032
Estimated Market Value ( USD ) in 2023 $ 16.5 Billion
Forecasted Market Value ( USD ) by 2032 $ 42.5 Billion
Compound Annual Growth Rate11.0%
Regions CoveredGlobal
No. of Companies Mentioned10

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About the Tequila Market

The Tequila market is a sector of the alcoholic beverage industry that produces and distributes tequila, a distilled spirit made from the blue agave plant. Tequila is produced in Mexico and is one of the most popular spirits in the world. The Tequila market is highly competitive, with a variety of brands and styles available. Tequila is typically made from the juice of the blue agave plant, which is fermented and then distilled. The distillation process produces a variety of flavors and aromas, which can range from sweet and fruity to smoky and earthy. Tequila can be enjoyed neat, on the rocks, or as part of a cocktail. Some of the most popular brands of Tequila include Jose Cuervo, Patron, Don Julio, and El Jimador. These brands are widely available in bars, restaurants, and liquor stores around the world. Other brands, such as Casamigos, Avion, and 1800, are also gaining popularity. Show Less Read more

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