The therapeutic dog food market size is expected to see strong growth in the next few years. It will grow to $9.93 billion in 2030 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to growing demand for personalized pet nutrition solutions, increasing pet healthcare expenditure, expansion of online veterinary consultation platforms, rising focus on preventive pet healthcare, innovation in functional pet food ingredients. Major trends in the forecast period include increasing adoption of prescription-based canine nutrition, rising demand for condition-specific dog diets, growing focus on clinically backed formulations, expansion of veterinary-recommended food lines, enhanced emphasis on ingredient transparency.
The rise in pet ownership is expected to drive the growth of the therapeutic dog food market in the coming years. Pet ownership refers to individuals who own, harbor, keep, or have custody of a dog, cat, or other domestic animal. Therapeutic dog food supports disease prevention and provides essential nutrients for proper growth and a balanced diet. As a result, increasing pet ownership contributes to higher consumption of therapeutic dog food. For instance, in October 2024, according to the American Veterinary Medical Association, a nonprofit professional association, the total number of dog-owning households in the U.S. is projected to reach 59.8 million in 2024, accounting for 45.5% of all U.S. households, while cat-owning households increased to 42.1 million, representing 32.1% of all U.S. households. Therefore, the rise in pet ownership is propelling the therapeutic dog food market.
Major companies in the therapeutic dog food market are focusing on developing new products, including clinical nutrition. Clinical nutrition involves specialized nutritional supplements or food items developed and prescribed for individuals with specific medical conditions or nutritional needs. In March 2023, Hill's Pet Nutrition Inc., a U.S.-based pet food company, launched Prescription Diet ONC Care. This product is designed to nourish and support pets facing the challenges of cancer, addressing their nutritional needs throughout the treatment process. The solution encourages a healthy appetite, helps preserve muscle mass with high-quality protein, and supports digestion with ActivBiome+ digestive support.
In August 2023, Mars Petcare, a US-based provider of therapeutic health products for pets, acquired Champion Petfoods for an undisclosed sum. This acquisition is intended to expand Mars Petcare's offerings in the premium pet food segment and enhance its portfolio within specialty and independent retail channels, as well as digital commerce. Champion Petfoods is a Canada-based pet food company that includes therapeutic dog food in its product line.
Major companies operating in the therapeutic dog food market are Nestlé S.A., Mars Incorporated, Virbac Corporation, Dechra Veterinary Products LLC, Vetoquinol Group, JustFoodForDogs, Rayne Clinical Nutrition, Wellness Pet Company, Champion Petfoods, Darwin's Natural Pet Products, Health Extension, Gambol Pet Group, iVet Professional Formulas, Vetdiet, Animonda Petcare GmbH, Natures Logic, Canidae Pet Foods, Fromm Family Foods, Farmina Pet Foods, Dr Harvey's.
Asia-Pacific was the largest region in the therapeutic dog food market in 2025. The regions covered in the therapeutic dog food market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the therapeutic dog food market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The therapeutic dog food market consists of sales of raw dog food, complete dog food, and complementary dog food. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Therapeutic Dog Food Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses therapeutic dog food market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for therapeutic dog food? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The therapeutic dog food market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Dry Food; Wet or Canned Food; Other Types2) By Distribution Channel: Specialty Pet Food Stores; Online Channels; Other Distribution Channels
3) By Application: Weight Management; Digestive Care; Allergy and Immune System Health; Diabetes; Skin and Coat Care; Kidney Health; Hip and Joint Care; Illness and Surgery Recovery Support; Other Applications
Subsegments:
1) By Dry Food: Prescription Veterinary Dry Diets; Disease-Specific Therapeutic Dry Diets; Hypoallergenic Therapeutic Dry Diets2) By Wet or Canned Food: Prescription Veterinary Wet Diets; Disease-Specific Therapeutic Wet Diets; Recovery and Critical Care Wet Diets
3) By Other Types: Freeze-Dried Therapeutic Diets; Dehydrated Therapeutic Diets; Veterinarian-Formulated Custom Diets
Companies Mentioned: Nestlé S.a.; Mars Incorporated; Virbac Corporation; Dechra Veterinary Products LLC; Vetoquinol Group; JustFoodForDogs; Rayne Clinical Nutrition; Wellness Pet Company; Champion Petfoods; Darwin's Natural Pet Products; Health Extension; Gambol Pet Group; iVet Professional Formulas; Vetdiet; Animonda Petcare GmbH; Natures Logic; Canidae Pet Foods; Fromm Family Foods; Farmina Pet Foods; Dr Harvey's
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Therapeutic Dog Food market report include:- Nestlé S.A.
- Mars Incorporated
- Virbac Corporation
- Dechra Veterinary Products LLC
- Vetoquinol Group
- JustFoodForDogs
- Rayne Clinical Nutrition
- Wellness Pet Company
- Champion Petfoods
- Darwin's Natural Pet Products
- Health Extension
- Gambol Pet Group
- iVet Professional Formulas
- Vetdiet
- Animonda Petcare GmbH
- Natures Logic
- Canidae Pet Foods
- Fromm Family Foods
- Farmina Pet Foods
- Dr Harvey's
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 7.7 Billion |
| Forecasted Market Value ( USD | $ 9.93 Billion |
| Compound Annual Growth Rate | 6.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |


