Toasters Market Report 2025

This Toasters market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The toasters market size has grown rapidly in recent years. It will grow from $3.94 billion in 2024 to $4.34 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to increased electricity accessibility, industrialization, increased advertising and marketing, increased the rising demand for practical and effective kitchen equipment.

The toasters market size is expected to see strong growth in the next few years. It will grow to $6.33 billion in 2029 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to rise of smart toasters equipped with connectivity features, the demand for quick and convenient breakfast solutions, increasing urbanization. Major trends in the forecast period include smart features integration, customization and personalization, and enhanced safety features, partnerships and investments.

The increasing consumption of bakery products is expected to drive the growth of the toasters market in the future. Bakery products encompass a variety of items made from wheat flour, leading to a wide range of finished baked goods. The bakery industry is constantly innovating to meet changing consumer preferences, offering products that emphasize convenience, healthier ingredients, natural flavors, and enhanced nutritional value. Toasters are versatile appliances capable of toasting various bakery products, such as bread, rolls, bagels, English muffins, croissants, and pastries, allowing for efficient toasting with minimal effort and time. For instance, in April 2023, Statistics Canada, a government agency, reported that global retail sales of baked goods totaled $407.2 billion in 2021, increasing to $425.6 billion in 2022, with expectations to reach $518.8 billion by 2026, growing at a rate of 5.1%. As a result, the rising demand for bakery products is driving the expansion of the toasters market.

Key players in the toaster market are channeling their efforts into developing innovative cooking features or functionalities integrated into kitchen appliances to enhance cooking performance, efficiency, and convenience. Technological advancements aim to elevate the cooking experience, empowering users to effortlessly prepare delicious meals. For instance, in October 2022, Tineco, a China-based kitchen appliance company, introduced TOASTY ONE, a dual-slot toaster boasting smart capabilities. This product boasts a 4 LCD touchscreen, providing users with a visual interface for controlling the toasting process. Utilizing GoldenCrispy technology, it preserves moisture within the bread while achieving a golden crisp exterior, ensuring optimal texture for every slice. Additionally, the toaster is equipped with IntelliHeat Technology, which adjusts the heat output to achieve the desired level of toasting.

In April 2022, Spectrum Brands Holdings, a US-based manufacturer of home essentials, acquired the appliance and cookware business from Tristar Products Inc. for an undisclosed amount. This strategic acquisition is intended to establish a standalone global company focused on home appliances, separating it from Spectrum Brands' other divisions, such as pet care and home & garden. Tristar Products Inc. is a US-based consumer products company that offers toaster ovens.

Major companies operating in the toasters market are Panasonic Corporation, Whirlpool Corporation, Stanley Black & Decker Inc., Groupe SEB SA, The Middleby Corporation, De'Longhi Group, Breville Group, Hamilton Beach Brands Inc., Braun GmbH, Chefman LLC, Conair Corporation, Sunbeam Products Inc., Russell Hobbs Inc., Continental Electric Company Inc., Proctor Silex Ltd., Morphy Richards Limited, Bodum USA Inc., StoreBound LLC, Sunbeam Corp, Sensio Inc., Brentwood Appliances Inc., Kenwood Limited, Dualit Ltd., Smeg S.p.A., West Bend, Lifetime Brands Inc., Salton Corp.

Asia-Pacific was the largest region in the toasters market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the toasters market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the toasters market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Toasters, essential kitchen appliances, are engineered to toast bakery items by subjecting them to radiant heat. They typically comprise heated metal wires, known as heating elements, situated within a slot or chamber. Bread or other items are placed inside these slots for toasting, where the heating elements generate the necessary heat to crisp and golden-brown the surfaces.

Toasters are categorized into several types, including pop-up toasters, toaster ovens, and conveyor toasters. Pop-up toasters are compact appliances designed to vertically toast bread slices. Equipped with slots for bread insertion, they automatically eject the toast when done. These toasters are distributed through diverse channels, both online and offline, catering to various end-users such as residential and commercial settings.

The toasters market research report is one of a series of new reports that provides toasters market statistics, including toasters industry global market size, regional shares, competitors with a toasters market share, detailed toasters market segments, market trends, and opportunities, and any further data you may need to thrive in the toasters industry. This toasters market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The toaster market consists of sales of toaster grills, smart toasters, and 2-slice toasters. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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