According to the report, the global toilet market achieved a substantial growth in 2023. Aided by the growing emphasis on personal hygiene and the increasing array of soap formulations catering to specific skin types and concerns, the market is projected to grow significantly by 2032.
Toilet soap, a commodity with deep-seated presence in daily lives, primarily serves the function of cleansing the skin. Besides the fundamental cleaning attributes, toilet soaps have also evolved to offer a multitude of benefits including moisturisation, anti-bacterial properties, and specialised features catering to various skin types. Due to these versatile functionalities, toilet soaps find applications not just in residential households, but also in commercial spaces like hotels, restaurants, and corporate offices.
As per the toilet soap market analysis, consumer habits have shown a marked shift towards personal hygiene products that offer specialised benefits, such as organic soaps, anti-bacterial soaps, and those with added vitamins and essential oils. This trend is largely driven by increasing health awareness and the influence of social and digital media that focuses on well-being and hygiene.
Moreover, toilet soaps are no longer restricted to physical cleaning alone. They have gained prominence as lifestyle products, with numerous brands focusing on the aesthetic appeal, fragrance, and packaging to attract a broader consumer base which further contributes to the toilet soap market demand. The trend of premiumisation in toilet soaps, offering exotic scents and ingredients, has captured the interest of consumers willing to pay a premium for added benefits.
In terms of industrial applications, the hospitality sector is a significant consumer of toilet soaps. With the tourism industry rebounding post-COVID, the demand for toilet soaps in hotels, resorts, and guesthouses is set to rise and further increase the toilet soap market size. Additionally, institutional sales through corporate offices, public facilities, and educational institutes also contribute to the market’s growth.
Regionally, Asia-Pacific stands out as the dominant market for toilet soap, powered by densely populated countries like India and China where consumer demand is robust. North America and Europe follow closely, with a focus on organic and premium toilet soap products which further propel the toilet soap market growth.
Toilet soap, a commodity with deep-seated presence in daily lives, primarily serves the function of cleansing the skin. Besides the fundamental cleaning attributes, toilet soaps have also evolved to offer a multitude of benefits including moisturisation, anti-bacterial properties, and specialised features catering to various skin types. Due to these versatile functionalities, toilet soaps find applications not just in residential households, but also in commercial spaces like hotels, restaurants, and corporate offices.
As per the toilet soap market analysis, consumer habits have shown a marked shift towards personal hygiene products that offer specialised benefits, such as organic soaps, anti-bacterial soaps, and those with added vitamins and essential oils. This trend is largely driven by increasing health awareness and the influence of social and digital media that focuses on well-being and hygiene.
Moreover, toilet soaps are no longer restricted to physical cleaning alone. They have gained prominence as lifestyle products, with numerous brands focusing on the aesthetic appeal, fragrance, and packaging to attract a broader consumer base which further contributes to the toilet soap market demand. The trend of premiumisation in toilet soaps, offering exotic scents and ingredients, has captured the interest of consumers willing to pay a premium for added benefits.
In terms of industrial applications, the hospitality sector is a significant consumer of toilet soaps. With the tourism industry rebounding post-COVID, the demand for toilet soaps in hotels, resorts, and guesthouses is set to rise and further increase the toilet soap market size. Additionally, institutional sales through corporate offices, public facilities, and educational institutes also contribute to the market’s growth.
Regionally, Asia-Pacific stands out as the dominant market for toilet soap, powered by densely populated countries like India and China where consumer demand is robust. North America and Europe follow closely, with a focus on organic and premium toilet soap products which further propel the toilet soap market growth.
Market Segmentation
The market can be divided based on soap type, segment, and region.Market Breakup by Soap Type
- Bar
- Liquid
- Paper Soap
- Others
Market Breakup by Segment
- Fragrant
- Non-Fragrant
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global toilet soap market. Some of the major players explored in the report are as follows:- The Procter & Gamble Company
- Unilever PLC
- Colgate-Palmolive Company
- Reckitt Benckiser Group plc
- Godrej Consumer Products Limited
- Johnson & Johnson Services, Inc.
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions7 Industry Opportunities and Challenges11 Value Chain Analysis13 Price Analysis
3 Report Description
5 Executive Summary
6 Snapshot
8 Global Toilet Soap Market Analysis
9 Regional Analysis
10 Market Dynamics
12 Trade Data Analysis (HS Code: 340111)
14 Competitive Landscape
15 Industry Events and Developments
1 Manufacturing Process
2 Project Requirement and Cost Analysis
List of Key Figures and Tables
Companies Mentioned
- The Procter & Gamble Company
- Unilever PLC
- Colgate-Palmolive Company
- Johnson & Johnson Inc.
- Godrej Consumer Products Limited
- Reckitt Benckiser Group plc
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 195 |
| Published | November 2023 |
| Forecast Period | 2024 - 2032 |
| Estimated Market Value ( USD | $ 24.89 Billion |
| Forecasted Market Value ( USD | $ 35.4 Billion |
| Compound Annual Growth Rate | 4.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 6 |
