Tortilla Market Report 2026

The tortilla market size has grown strongly in recent years. It will grow from $50.96 billion in 2025 to $54.39 billion in 2026 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to expansion of global mexican cuisine consumption, growth of packaged flatbread demand, increasing urbanization and convenience food adoption, rising wheat and corn processing capacity, expansion of retail food distribution networks.

The tortilla market size is expected to see strong growth in the next few years. It will grow to $72.33 billion in 2030 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to increasing demand for healthier bread alternatives, rising focus on plant-based and whole-grain products, expansion of online food retail channels, innovation in tortilla processing technologies, growing consumption in emerging markets. Major trends in the forecast period include increasing demand for organic and clean-label tortillas, rising popularity of ready-to-eat flatbreads, growing innovation in gluten-free tortilla variants, expansion of frozen tortilla offerings, enhanced focus on shelf-life extension.

Increasing awareness of healthy diets is expected to drive the growth of the health and wellness market in the coming years. A healthy diet refers to a balanced eating pattern that provides essential nutrients, promotes overall well-being, and helps reduce the risk of chronic diseases. Tortillas made from whole grains, ancient grains, or enriched with nutrients such as fiber and protein cater to health-conscious consumers seeking nutritious options. For instance, in 2024, according to the International Food Information Council, a US-based nonprofit organization, the share of consumers aiming to increase protein intake grew steadily from 59% in 2022 to 67% in 2023 and 71% in 2024. Therefore, rising awareness of healthy diets is boosting the health and wellness market.

Major companies in the tortilla market are adopting innovative artisanal production techniques and healthier formulations, such as low-sodium and gluten-free options, to address the growing consumer demand for authentic flavors and healthier food choices. These artisanal methods and healthier recipes enable the tortilla market to meet the increasing desire for genuine taste and nutritious products, enhancing their competitive advantage. For example, in June 2024, Insignia International, a US-based food company, launched Tradicion tortillas, which include fajita, soft yellow corn, and burrito flour varieties, ideal for tacos and burritos. These low-sodium, cholesterol-free tortillas are made with unbleached flour and gluten-free corn, and are available at major grocery chains across Northern California, as well as select stores in Southern California and Texas. With an emphasis on quality and artisanal flavor, Tradicion aims to set new standards in the tortilla market.

In October 2024, PepsiCo, Inc., a US-based food company, acquired Siete Foods for $1.2 billion. This acquisition aims to enhance PepsiCo's product portfolio by incorporating an authentic Mexican-American brand that focuses on better-for-you food options. The move seeks to enrich multicultural offerings, providing consumers with delicious, heritage-inspired products that elevate meal occasions and culinary experiences while honoring the legacy of Siete Foods' original founders. Siete Foods specializes in grain-free and gluten-free Mexican-inspired snacks and tortillas.

Major companies operating in the tortilla market are GRUMA S.A.B. de C.V, PepsiCo Inc., Easy Food Inc., La Tortilla Factory Inc., Ole Mexican Foods Inc., Catallia Mexican Foods LLC, Aranda's Tortilla Company Inc., Arevalo Foods Inc., Azteca Foods Inc., Fiesta Tortilla Factory Inc., Grupo Bimbo S.A.B. de C.V, Hain Celestial Group, Senor Pepe's Mexican Food Factory LLC, Siete Family Foods, General Mills Inc., Tortilla King Inc., Rudy's Tortilla, Franco Whole Foods, Los Amigos Tortilla Manufacturing Inc., Tortilla Company Inc., Mission Foods Inc., Ortega Foods Corporation, Goya Foods Inc., Hernandez Manufacturing Inc.

North America was the largest region in the tortilla market in 2025. Latin America is expected to be the fastest-growing region in the global tortilla market during the forecast period. The regions covered in the tortilla market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the tortilla market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The tortilla market consists of sales of sorghum tortillas, grain tortillas, guirila, hoja Santa tortillas, nopal tortillas, beetroot tortillas, and nopaltillas. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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