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Television Analytics Market - Global Forecast 2026-2032- Product Image
Television Analytics Market - Global Forecast 2026-2032- Product Image
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Television Analytics Market - Global Forecast 2026-2032

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    Report

  • 194 Pages
  • January 2026
  • Region: Global
  • 360iResearch™
  • ID: 5889123
1h Free Analyst Time
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Television analytics is rapidly evolving as a core strategic asset for leaders navigating a fragmented media ecosystem. At the intersection of shifting consumer behavior and technological innovation, it is essential for organizations to unlock actionable intelligence across platforms and devices.

Market Snapshot: Television Analytics Market Overview

The Television Analytics Market grew from USD 3.06 billion in 2025 to USD 3.60 billion in 2026, and is projected to expand at a CAGR of 17.45%, reaching USD 9.44 billion by 2032. This growth is shaped by converging broadcast and streaming models, changing advertising strategies, and expanding regulatory requirements, making robust analytics indispensable for decision-makers.

Scope & Segmentation

  • Platform Distribution: Coverage spans cable, IPTV, over-the-top (OTT), and satellite, identifying unique operational dynamics in each. Within OTT, the analysis includes advertising-based, subscription-based, and transactional formats, each shaping distinct consumption and revenue patterns.
  • Device Types: Evaluation includes connected devices, set-top boxes, and smart TVs. Device subtypes extend to gaming consoles, media players, streaming sticks, cable boxes, IPTV boxes, and satellite boxes. Smart TVs are classified by operating systems such as Android TV, Roku OS, Tizen, and WebOS, each with different measurement capabilities.
  • Content Types: Segmentation distinguishes live TV, pay-per-view, time-shifted viewing, and various video-on-demand (VOD) models, further differentiated into ad-supported, subscription-based, and transactional modes. Consumption modes require tailored measurement metrics.
  • Advertising Models: Analysis explores formats including mid-roll, post-roll, pre-roll, and hybrid or subscription billing models, considering their operational and revenue impact.
  • End-User Contexts: Both commercial (e.g., healthcare, hospitality, retail) and residential deployments are examined, each impacting measurement, content suitability, and monetization approaches.
  • Regional Coverage: Strategic imperatives are assessed across the Americas, Europe, Middle East & Africa, and Asia-Pacific, reflecting varying regulatory landscapes, maturity levels, and content distribution challenges.

Key Takeaways for Senior Decision-Makers

  • Television analytics now bridges traditional broadcast, emergent streaming platforms, and a wide array of connected devices, requiring unified frameworks for performance measurement and revenue models.
  • Privacy regulations and frequent platform policy changes have made data management more complex, prompting a shift toward hybrid analytics architectures that ensure compliance while maintaining insight granularity.
  • Technological convergence is accelerating the need for actionable cross-platform analytics. AI and machine learning are enabling dynamic personalization and editorial optimization, allowing for more effective content discovery and advertising strategies.
  • Commercial opportunity increasingly requires harmonizing cross-platform data, respecting privacy, and efficiently translating analytics into operational playbooks to stay competitive.
  • Regional diversity in market maturity, privacy requirements, and device ecosystems emphasizes the need for flexible strategies tailored to local conditions in areas such as content licensing and measurement approaches.

Tariff Impact on Device Economics and Distribution

  • The 2025 introduction of United States tariffs has influenced hardware supply chains, making supply diversification a priority for consumer electronics manufacturers.
  • Platform operators have reassessed device subsidy programs and promotional strategies, shifting focus from hardware incentives to software-first distribution and lightweight applications.
  • This environment amplifies the need for device-agnostic analytics that seamlessly normalize viewing data across hardware types, ensuring accurate measurement regardless of manufacturer or box model.

Methodology & Data Sources

This market research utilizes a mixed-methods approach, combining executive interviews from across the industry, anonymized telemetry analysis, regulatory review, and peer validation. Analytical techniques include behavioral time-series, cohort retention, and attribution studies, ensuring robust, actionable insights for technical and commercial planning.

Why This Report Matters

  • Enables leaders to align operational and commercial strategies by distilling complex analytics into actionable intelligence that balances technology, compliance, and business outcomes.
  • Offers segmentation clarity and region-specific guidance, supporting effective investments and mitigating regulatory and supply chain risk.
  • Provides a roadmap to unify measurement standards, innovate privacy-aware identity solutions, and accelerate commercial experimentation while maintaining compliance.

Conclusion

Analytics remains the essential link connecting consumer behavior with strategic business outcomes. Organizations that invest in robust, regionally aligned measurement frameworks and privacy-conscious identity strategies will be best equipped to secure growth and competitive advantage.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders
2. Research Methodology
2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations
3. Executive Summary
3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap
4. Market Overview
4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy
5. Market Insights
5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. Television Analytics Market, by Device Type
8.1. Connected Device
8.1.1. Gaming Console
8.1.2. Media Player
8.1.3. Streaming Stick
8.2. Set Top Box
8.2.1. Cable Box
8.2.2. IPTV Box
8.2.3. Satellite Box
8.3. Smart TV
8.3.1. Android TV
8.3.2. Roku OS
8.3.3. Tizen
8.3.4. WebOS
9. Television Analytics Market, by Platform
9.1. Cable
9.2. IPTV
9.3. OTT
9.4. Satellite
10. Television Analytics Market, by Content Type
10.1. Live TV
10.2. PPV
10.3. Time-Shifted
10.4. VOD
10.4.1. Ad-Supported VOD
10.4.2. Subscription VOD
10.4.3. Transactional VOD
11. Television Analytics Market, by Advertising Model
11.1. Advertising
11.1.1. Mid-Roll
11.1.2. Post-Roll
11.1.3. Pre-Roll
11.2. Hybrid
11.3. Subscription
12. Television Analytics Market, by End User
12.1. Commercial
12.1.1. Healthcare
12.1.2. Hospitality
12.1.3. Retail
12.2. Residential
12.2.1. Multi Family
12.2.2. Single Family
13. Television Analytics Market, by Region
13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific
14. Television Analytics Market, by Group
14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO
15. Television Analytics Market, by Country
15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea
16. United States Television Analytics Market
17. China Television Analytics Market
18. Competitive Landscape
18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. Alphonso Inc.
18.6. AT Internet
18.7. Clarivoy
18.8. Comscore, Inc.
18.9. datafuelX Inc.
18.10. Edgeware AB
18.11. Gramener Technology Solutions Private Limited
18.12. Innovid, LLC
18.13. Kantar Group
18.14. Kochava
18.15. Mapp Digital US, LLC
18.16. Parrot Analytics Limited
18.17. Quality Analytics US LLC
18.18. Realytics SAS
18.19. Samba TV, Inc.
18.20. Tatvic Analytics Private Limited
18.21. Television Content Analytics
18.22. The dtx company
18.23. The Nielsen Company (US), LLC
18.24. TVision Insights, Inc.
18.25. Vantiva SA
18.26. Veeva Systems
18.27. Viaccess-Orca
List of Figures
FIGURE 1. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL TELEVISION ANALYTICS MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL TELEVISION ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA TELEVISION ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
List of Tables
TABLE 1. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY REGION, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY REGION, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY GROUP, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY REGION, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY GROUP, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY REGION, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY GROUP, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY REGION, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY GROUP, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY REGION, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY REGION, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY GROUP, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY REGION, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY REGION, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY REGION, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY GROUP, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY REGION, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY GROUP, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY REGION, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY REGION, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 78. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2018-2032 (USD MILLION)
TABLE 79. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 80. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 81. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 82. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY REGION, 2018-2032 (USD MILLION)
TABLE 83. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 84. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 85. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 86. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY REGION, 2018-2032 (USD MILLION)
TABLE 87. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 88. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 89. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY REGION, 2018-2032 (USD MILLION)
TABLE 90. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 91. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 92. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY REGION, 2018-2032 (USD MILLION)
TABLE 93. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 94. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 95. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY REGION, 2018-2032 (USD MILLION)
TABLE 96. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY GROUP, 2018-2032 (USD MILLION)
TABLE 97. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 98. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2018-2032 (USD MILLION)
TABLE 99. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 100. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 101. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 102. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 103. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 104. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 105. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 106. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 107. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 108. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 109. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY REGION, 2018-2032 (USD MILLION)
TABLE 110. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 111. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 112. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 113. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 114. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 115. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 116. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 117. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 118. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 119. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY REGION, 2018-2032 (USD MILLION)
TABLE 120. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 121. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 122. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY REGION, 2018-2032 (USD MILLION)
TABLE 123. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 124. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 125. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 126. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 127. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 128. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 129. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 130. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 131. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 132. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 133. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 134. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 135. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 136. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 137. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 138. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 139. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 140. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 141. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 142. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 143. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 144. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 145. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 146. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 147. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 148. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 149. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 150. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 151. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 152. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 153. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 154. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 155. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 156. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 157. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 158. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 159. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 160. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 161. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 162. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 163. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 164. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 165. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 166. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 167. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 168. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 169. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 170. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 171. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 172. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 173. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 174. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 175. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 176. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 177. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 178. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 179. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 180. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 181. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 182. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 183. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 184. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 185. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 186. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 187. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 188. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 189. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 190. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 191. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 192. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 193. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 194. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 195. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 196. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 197. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 198. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 199. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 200. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 201. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 202. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 203. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 204. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 205. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 206. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 207. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 208. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 209. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 210. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 211. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 212. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 213. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 214. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 215. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 216. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 217. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 218. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 219. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 220. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 221. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 222. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 223. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 224. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 225. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 226. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 227. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 228. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 229. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 230. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 231. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 232. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 233. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 234. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 235. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 236. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 237. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 238. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 239. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 240. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 241. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 242. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 243. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 244. GCC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 245. GCC TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 246. GCC TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 247. GCC TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 248. GCC TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 249. GCC TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 250. GCC TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 251. GCC TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 252. GCC TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 253. GCC TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 254. GCC TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 255. GCC TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 256. GCC TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 257. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 258. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 259. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 260. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 261. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 262. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 263. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 264. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 265. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 266. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 267. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 268. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 269. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 270. BRICS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 271. BRICS TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 272. BRICS TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 273. BRICS TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 274. BRICS TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 275. BRICS TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 276. BRICS TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 277. BRICS TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 278. BRICS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 279. BRICS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 280. BRICS TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 281. BRICS TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 282. BRICS TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 283. G7 TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 284. G7 TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 285. G7 TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 286. G7 TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 287. G7 TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 288. G7 TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 289. G7 TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 290. G7 TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 291. G7 TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 292. G7 TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 293. G7 TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 294. G7 TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 295. G7 TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 296. NATO TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 297. NATO TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 298. NATO TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 299. NATO TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 300. NATO TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 301. NATO TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 302. NATO TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 303. NATO TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 304. NATO TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 305. NATO TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 306. NATO TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 307. NATO TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 308. NATO TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 309. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 310. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 311. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 312. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 313. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 314. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 315. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 316. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 317. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 318. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 319. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 320. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 321. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 322. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 323. CHINA TELEVISION ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 324. CHINA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 325. CHINA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2032 (USD MILLION)
TABLE 326. CHINA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2032 (USD MILLION)
TABLE 327. CHINA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2032 (USD MILLION)
TABLE 328. CHINA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2032 (USD MILLION)
TABLE 329. CHINA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2032 (USD MILLION)
TABLE 330. CHINA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2032 (USD MILLION)
TABLE 331. CHINA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2032 (USD MILLION)
TABLE 332. CHINA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2032 (USD MILLION)
TABLE 333. CHINA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 334. CHINA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 335. CHINA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Television Analytics market report include:
  • Alphonso Inc.
  • AT Internet
  • Clarivoy
  • Comscore, Inc.
  • datafuelX Inc.
  • Edgeware AB
  • Gramener Technology Solutions Private Limited
  • Innovid, LLC
  • Kantar Group
  • Kochava
  • Mapp Digital US, LLC
  • Parrot Analytics Limited
  • Quality Analytics US LLC
  • Realytics SAS
  • Samba TV, Inc.
  • Tatvic Analytics Private Limited
  • Television Content Analytics
  • The dtx company
  • The Nielsen Company (US), LLC
  • TVision Insights, Inc.
  • Vantiva SA
  • Veeva Systems
  • Viaccess-Orca

Table Information

Report AttributeDetails
No. of Pages194
PublishedJanuary 2026
Forecast Period2026 - 2032
Estimated Market Value ( USD ) in 2026 $ 3.6 Billion
Forecasted Market Value ( USD ) by 2032 $ 9.44 Billion
Compound Annual Growth Rate17.4%
Regions CoveredGlobal
No. of Companies Mentioned24

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About the TV Analytics Market

The TV Analytics market within the context of Cable Television is a rapidly growing industry that provides insights into the viewing habits of cable subscribers. It is used to measure the effectiveness of advertising campaigns, optimize content delivery, and improve customer experience. TV Analytics solutions are used to track viewership, analyze trends, and identify opportunities for growth. They provide insights into the preferences of viewers, allowing cable providers to tailor their offerings to meet the needs of their customers. TV Analytics solutions are used by cable providers, broadcasters, and advertisers to gain a better understanding of their audiences. Companies in the market include Nielsen, comScore, Kantar, TiVo, and Rentrak. Show Less Read more

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