The television network market size has grown strongly in recent years. It will grow from $169.37 billion in 2024 to $180.21 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to advertising revenue growth, expansion of cable and satellite TV, high viewer ratings and audience engagement, globalization of content distribution, news and live event coverage.
The television network market size is expected to see strong growth in the next few years. It will grow to $220.67 billion in 2029 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to streaming services integration, diversification of revenue streams, investment in original content production, interactive and immersive experiences, adaptation to changing viewer habits. Major trends in the forecast period include integration of social media and viewer interaction, focus on sustainable and eco-friendly production practices, and introduction of cloud-based broadcasting solutions, localization and globalization of content, development of hybrid advertising models.
The television network services have undergone a significant transformation with the introduction of new digital and high-definition (HD) channels. Presently, a growing number of television stations and networks are embracing high-definition broadcasting, attracting a larger viewership and generating increased advertising revenue due to the heightened commercial viewership in high definition. The surge in demand for HD channels has spurred the shift from analog to digital broadcasting, offering an improved user experience through digital technology. Innovations in television networks focus on personalized technology, on-demand viewer experiences, individualized content distribution, and binge-watching, contributing to the anticipated growth of the television network market.
The increasing use of connected televisions is expected to drive growth in the television network market. A connected television refers to a smart TV that has internet connectivity and the capability to access and interact with various online services and digital content. Connected TVs contribute to market growth through online streaming, broader content access, and enhanced viewer engagement. For example, in August 2023, Eurostat, a statistical office of the European Union (EU), reported that in 2022, over half (52%) of EU residents aged 16 to 74 utilized an internet-connected TV, marking a 9 percentage point increase from 43% in 2020. Therefore, the rising number of connected television users worldwide is expected to boost demand for the television network market.
Major companies in the television network market are increasingly focusing on the installation of automation and smart technologies, such as maritime satellite TV antennas, to reduce labor costs and enhance service delivery efficiency. A maritime satellite TV antenna is a specialized system designed to receive satellite television signals while at sea, allowing ships and yachts to access a wide array of TV programming regardless of their location. For example, in July 2024, Cobham Satcom, a Denmark-based provider of satellite communication solutions and services, launched its latest maritime satellite TV antenna, the Sea Tel 370s TV. This antenna aims to improve program selection and service quality for cruise ships and mega yachts. The 3.7-meter antenna leverages the advanced Sea Tel Integrated Marine Electronics (IMA) platform, automating manual processes to access popular global television channels at sea, thereby significantly lowering lifetime technical costs. Key features include automatic C-band switching between circular and linear polarization, enabling seamless viewing of live channels like ESPN during major sports events. Furthermore, the antenna addresses recent challenges related to 5G interference with satellite TV signals, ensuring optimal performance even under adverse atmospheric conditions.
Major companies in the television network market are increasingly adopting cloud-based solutions, such as video cloud streaming (VCS) technology, to provide greater flexibility and scalability. VCS technology enables the management of IPTV user environments and service operations from a cloud server rather than relying on a set-top box, allowing users to access the latest features at optimal specifications without being constrained by hardware limitations. For example, in December 2023, SK Broadband, a South Korea-based telecom company offering internet and paid TV services, launched enhanced personalized IPTV services using AI technology to bolster its position in the paid TV market. The company introduced its proprietary video cloud streaming (VCS) technology to its IPTV service, BTV, marking an industry first. Additionally, SK Broadband integrated Auto Detection and AI Curation features into BTV, allowing users to customize their viewing experience via mobile devices and receive personalized content through the AI Curation function.
In August 2022, Nexstar Media Group, a US-based TV station owner, acquired a majority stake (75%) in the CW network for an undisclosed amount. This acquisition is poised to broaden the company's content offerings, given that the CW network is a US-based commercial broadcast network.
Major companies operating in the television network market include Apple Inc., Comcast Corporation, Walt Disney Company, Sony Corporation, Charter Communications Inc., NBCUniversal, Warner Bros. Discovery, Paramount Global, Cox Enterprises Inc., Fox Corporation, Vivendi SE, Al Jazeera Media Network, Liberty Global plc, British Broadcasting Corporation, National Amusements Inc., Nippon Television Network Corporation, TV ASAHI HOLDINGS CORPORATION, Tokyo Broadcasting System Holdings Inc., Public Broadcasting Service, Univision Communications Inc., Turkish Radio and Television Corporation, Deutsche Welle, France Médias Monde, Islamic Republic of Iran Broadcasting Corporation, FUJI TELEVISION NETWORK INC., Rossiya Segodnya, Euronews SAS, Alhurra Media, TV Novosti, Hispanic Media Group.
Western Europe was the largest region in the television network market in 20242. Eastern Europe is expected to be the fastest-growing region in the global television network market during the forecast period. The regions covered in the television network market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the television network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
A television network comprises a set of TV channels created by TV stations and disseminated through a unified terrestrial or satellite system.
The primary services within television networks encompass Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution System Services (MDS), Closed-Circuit Television Circuits, Subscription Channel Services, Cable, and other payment services. DBS pertains to satellite television broadcasts designed for home reception, encompassing analog and digital television and radio reception. It extends to additional services offered by modern Interactive Television (iTV) systems, such as video-on-demand and interactive features. Various revenue models, including subscription and advertisement, are employed, and the services involve diverse broadcasters, such as public and commercial entities.
The television network market research report is one of a series of new reports that provides television network market statistics, including television network industry global market size, regional shares, competitors with a television network market share, detailed television network market segments, market trends and opportunities, and any further data you may need to thrive in the television network industry. This television network market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The television network market includes revenues earned by entities by programming material which is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The television network market size is expected to see strong growth in the next few years. It will grow to $220.67 billion in 2029 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to streaming services integration, diversification of revenue streams, investment in original content production, interactive and immersive experiences, adaptation to changing viewer habits. Major trends in the forecast period include integration of social media and viewer interaction, focus on sustainable and eco-friendly production practices, and introduction of cloud-based broadcasting solutions, localization and globalization of content, development of hybrid advertising models.
The television network services have undergone a significant transformation with the introduction of new digital and high-definition (HD) channels. Presently, a growing number of television stations and networks are embracing high-definition broadcasting, attracting a larger viewership and generating increased advertising revenue due to the heightened commercial viewership in high definition. The surge in demand for HD channels has spurred the shift from analog to digital broadcasting, offering an improved user experience through digital technology. Innovations in television networks focus on personalized technology, on-demand viewer experiences, individualized content distribution, and binge-watching, contributing to the anticipated growth of the television network market.
The increasing use of connected televisions is expected to drive growth in the television network market. A connected television refers to a smart TV that has internet connectivity and the capability to access and interact with various online services and digital content. Connected TVs contribute to market growth through online streaming, broader content access, and enhanced viewer engagement. For example, in August 2023, Eurostat, a statistical office of the European Union (EU), reported that in 2022, over half (52%) of EU residents aged 16 to 74 utilized an internet-connected TV, marking a 9 percentage point increase from 43% in 2020. Therefore, the rising number of connected television users worldwide is expected to boost demand for the television network market.
Major companies in the television network market are increasingly focusing on the installation of automation and smart technologies, such as maritime satellite TV antennas, to reduce labor costs and enhance service delivery efficiency. A maritime satellite TV antenna is a specialized system designed to receive satellite television signals while at sea, allowing ships and yachts to access a wide array of TV programming regardless of their location. For example, in July 2024, Cobham Satcom, a Denmark-based provider of satellite communication solutions and services, launched its latest maritime satellite TV antenna, the Sea Tel 370s TV. This antenna aims to improve program selection and service quality for cruise ships and mega yachts. The 3.7-meter antenna leverages the advanced Sea Tel Integrated Marine Electronics (IMA) platform, automating manual processes to access popular global television channels at sea, thereby significantly lowering lifetime technical costs. Key features include automatic C-band switching between circular and linear polarization, enabling seamless viewing of live channels like ESPN during major sports events. Furthermore, the antenna addresses recent challenges related to 5G interference with satellite TV signals, ensuring optimal performance even under adverse atmospheric conditions.
Major companies in the television network market are increasingly adopting cloud-based solutions, such as video cloud streaming (VCS) technology, to provide greater flexibility and scalability. VCS technology enables the management of IPTV user environments and service operations from a cloud server rather than relying on a set-top box, allowing users to access the latest features at optimal specifications without being constrained by hardware limitations. For example, in December 2023, SK Broadband, a South Korea-based telecom company offering internet and paid TV services, launched enhanced personalized IPTV services using AI technology to bolster its position in the paid TV market. The company introduced its proprietary video cloud streaming (VCS) technology to its IPTV service, BTV, marking an industry first. Additionally, SK Broadband integrated Auto Detection and AI Curation features into BTV, allowing users to customize their viewing experience via mobile devices and receive personalized content through the AI Curation function.
In August 2022, Nexstar Media Group, a US-based TV station owner, acquired a majority stake (75%) in the CW network for an undisclosed amount. This acquisition is poised to broaden the company's content offerings, given that the CW network is a US-based commercial broadcast network.
Major companies operating in the television network market include Apple Inc., Comcast Corporation, Walt Disney Company, Sony Corporation, Charter Communications Inc., NBCUniversal, Warner Bros. Discovery, Paramount Global, Cox Enterprises Inc., Fox Corporation, Vivendi SE, Al Jazeera Media Network, Liberty Global plc, British Broadcasting Corporation, National Amusements Inc., Nippon Television Network Corporation, TV ASAHI HOLDINGS CORPORATION, Tokyo Broadcasting System Holdings Inc., Public Broadcasting Service, Univision Communications Inc., Turkish Radio and Television Corporation, Deutsche Welle, France Médias Monde, Islamic Republic of Iran Broadcasting Corporation, FUJI TELEVISION NETWORK INC., Rossiya Segodnya, Euronews SAS, Alhurra Media, TV Novosti, Hispanic Media Group.
Western Europe was the largest region in the television network market in 20242. Eastern Europe is expected to be the fastest-growing region in the global television network market during the forecast period. The regions covered in the television network market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the television network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
A television network comprises a set of TV channels created by TV stations and disseminated through a unified terrestrial or satellite system.
The primary services within television networks encompass Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution System Services (MDS), Closed-Circuit Television Circuits, Subscription Channel Services, Cable, and other payment services. DBS pertains to satellite television broadcasts designed for home reception, encompassing analog and digital television and radio reception. It extends to additional services offered by modern Interactive Television (iTV) systems, such as video-on-demand and interactive features. Various revenue models, including subscription and advertisement, are employed, and the services involve diverse broadcasters, such as public and commercial entities.
The television network market research report is one of a series of new reports that provides television network market statistics, including television network industry global market size, regional shares, competitors with a television network market share, detailed television network market segments, market trends and opportunities, and any further data you may need to thrive in the television network industry. This television network market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The television network market includes revenues earned by entities by programming material which is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Television Network Market Characteristics3. Television Network Market Trends and Strategies4. Television Network Market - Macro Economic Scenario Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics and Covid and Recovery on the Market32. Global Television Network Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Television Network Market34. Recent Developments in the Television Network Market
5. Global Television Network Growth Analysis and Strategic Analysis Framework
6. Television Network Market Segmentation
7. Television Network Market Regional and Country Analysis
8. Asia-Pacific Television Network Market
9. China Television Network Market
10. India Television Network Market
11. Japan Television Network Market
12. Australia Television Network Market
13. Indonesia Television Network Market
14. South Korea Television Network Market
15. Western Europe Television Network Market
16. UK Television Network Market
17. Germany Television Network Market
18. France Television Network Market
19. Italy Television Network Market
20. Spain Television Network Market
21. Eastern Europe Television Network Market
22. Russia Television Network Market
23. North America Television Network Market
24. USA Television Network Market
25. Canada Television Network Market
26. South America Television Network Market
27. Brazil Television Network Market
28. Middle East Television Network Market
29. Africa Television Network Market
30. Television Network Market Competitive Landscape and Company Profiles
31. Television Network Market Other Major and Innovative Companies
35. Television Network Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Television Network Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on television network market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
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- Identify growth segments for investment.
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- Benchmark performance against key competitors.
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- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for television network? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The television network market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Service: Direct Broadcast Satellite Services (DBS); Satellite Master Antenna Systems Services (SMATV); Multipoint Distribution System Services (MDS); Closed Circuit Television; Subscription Channel Services; Cable and Other Pay Services2) By Revenue Model: Subscription; Advertisement
3) By Broadcaster Services: Public; Commercial
Subsegments:
1) By Direct Broadcast Satellite Services (DBS): Residential DBS Services; Commercial DBS Services2) By Satellite Master Antenna Systems Services (SMATV): Multi-Dwelling Units (MDUs); Institutional SMATV Services
3) By Multipoint Distribution System Services (MDS): Wireless MDS Services; Point-To-Multipoint Distribution Services
4) By Closed Circuit Television (CCTV): Surveillance and Security Services; Remote Monitoring Services
5) By Subscription Channel Services: Premium Movie Channels; Sports Channels; on-Demand Content Services
6) By Cable and Other Pay Services: Traditional Cable TV Services; Internet Protocol Television (IPTV); Video on Demand (VOD) Services
Key Companies Mentioned: Apple Inc.; Comcast Corporation; Walt Disney Company; Sony Corporation; Charter Communications Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Apple Inc.
- Comcast Corporation
- Walt Disney Company
- Sony Corporation
- Charter Communications Inc.
- NBCUniversal
- Warner Bros. Discovery
- Paramount Global
- Cox Enterprises Inc.
- Fox Corporation
- Vivendi SE
- Al Jazeera Media Network
- Liberty Global plc
- British Broadcasting Corporation
- National Amusements Inc.
- Nippon Television Network Corporation
- TV ASAHI HOLDINGS CORPORATION
- Tokyo Broadcasting System Holdings Inc.
- Public Broadcasting Service
- Univision Communications Inc.
- Turkish Radio and Television Corporation
- Deutsche Welle
- France Médias Monde
- Islamic Republic of Iran Broadcasting Corporation
- FUJI TELEVISION NETWORK INC.
- Rossiya Segodnya
- Euronews SAS
- Alhurra Media
- TV Novosti
- Hispanic Media Group
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | March 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 180.21 Billion |
| Forecasted Market Value ( USD | $ 220.67 Billion |
| Compound Annual Growth Rate | 5.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 30 |
