Television Network Global Market Report 2024

The television network market size has grown strongly in recent years. It will grow from $157.1 billion in 2023 to $166.49 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The expansion observed in the historical period can be attributed to the growth of advertising revenue, the increase in cable and satellite TV penetration, high viewer ratings, and audience engagement. Additionally, factors such as the globalization of content distribution and extensive coverage of news and live events contributed to this growth.

The television network market size is expected to see strong growth in the next few years. It will grow to $207.12 billion in 2028 at a compound annual growth rate (CAGR) of 5.6%. The anticipated growth in the forecast period can be linked to the integration of streaming services, diversification of revenue streams, investments in original content production, the provision of interactive and immersive experiences, and adaptation to evolving viewer habits. Noteworthy trends during this period encompass the integration of social media and viewer interaction, emphasis on sustainable and eco-friendly production practices, introduction of cloud-based broadcasting solutions, localization, and globalization of content, as well as the development of hybrid advertising models.

The television network services have undergone a significant transformation with the introduction of new digital and high-definition (HD) channels. Presently, a growing number of television stations and networks are embracing high-definition broadcasting, attracting a larger viewership and generating increased advertising revenue due to the heightened commercial viewership in high definition. The surge in demand for HD channels has spurred the shift from analog to digital broadcasting, offering an improved user experience through digital technology. Innovations in television networks focus on personalized technology, on-demand viewer experiences, individualized content distribution, and binge-watching, contributing to the anticipated growth of the television network market.

The increasing utilization of connected television is a key driver propelling the growth of the television network market. Connected television, referring to smart TVs with internet connectivity, enables access to various online services and digital content, fostering online streaming, broader content access, and heightened viewer engagement. For example, in May 2021, as reported by the Interactive Advertising Bureau, approximately 73% of connected television buyers redirected their budgets from broadcast and cable to connected television in 2021. Consequently, the growing global user base of connected televisions is expected to drive demand in the television network market.

The high subscription costs associated with HD channels pose a challenge to the growth of the television network market. HD channels typically incur higher costs compared to standard-definition (SD) channels, requiring not only an HD-capable television set but also a content source. These expenses include additional costs for the HD set-top box, alongside regular package plans, cable TV costs, satellite TV channel packages, broadband connections, and digital media box expenses, among others. The elevated costs associated with high-definition services present a hindrance to the growth of the television network market.

The advent of the two-way cable television system has opened up significant opportunities for cable operators to reach a broad customer base. Many cable operators now offer two-way channel capability, enabling customers to engage with programming facilities or information centers within the system. Through two-way cable television systems, subscribers with home computers can connect to the computer network, granting access to data banks and allowing interaction with other online users. This system empowers subscribers to participate in public-opinion polls, access various written and graphic materials, and explore growth opportunities for players in the cable television network system.

Television networks are increasingly pivoting towards digital platforms, encompassing their own websites, apps, and social media platforms such as Facebook and YouTube. This shift is driven by the growing trend of people watching television online and on mobile devices. For example, streaming has gained market share significantly, with the percentage of cable TV viewers in the US declining from 76% in 2015 to 56% in 2021. Younger generations, with 61% of adults aged 18-29 reporting that they never had a cable subscription. The transition to digital platforms is thus presenting numerous growth opportunities for television networks.

In August 2022, Nexstar Media Group, a US-based TV station owner, acquired a majority stake (75%) in the CW network for an undisclosed amount. This acquisition is poised to broaden the company's content offerings, given that the CW network is a US-based commercial broadcast network.

Major companies operating in the television network market report are Apple Inc., Comcast Corporation, AT&T Inc., Walt Disney Company, Sony Corporation, Charter Communications Inc., NBCUniversal, Warner Bros. Discovery, Paramount Global, Cox Enterprises Inc., Fox Corporation, Vivendi SE, Al Jazeera Media Network, Liberty Global PLC, British Broadcasting Corporation, National Amusements Inc., Nippon Television Network Corporation, TV ASAHI HOLDINGS CORPORATION, Tokyo Broadcasting System Holdings Inc., Public Broadcasting Service, Univision Communications Inc., Turkish Radio and Television Corporation, Deutsche Welle, France Médias Monde, Islamic Republic of Iran Broadcasting Corporation, International Media Group, FUJI TELEVISION NETWORK INC., State Administration of Radio Film and Television, Rossiya SegodnyMIA Rossiya Segodnya, Euronews SAS, Alhurra Media, TV Novosti, Hispanic Media Group. Western Europe was the largest region in the television network market in 20232. Eastern Europe is expected to be the fastest-growing region in the global television network market during the forecast period. The regions covered in the television network market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The primary services within television networks encompass Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution System Services (MDS), Closed-Circuit Television Circuits, Subscription Channel Services, Cable, and other payment services. DBS pertains to satellite television broadcasts designed for home reception, encompassing analog and digital television and radio reception. It extends to additional services offered by modern Interactive Television (iTV) systems, such as video-on-demand and interactive features. Various revenue models, including subscription and advertisement, are employed, and the services involve diverse broadcasters, such as public and commercial entities.

The television network market research report is one of a series of new reports that provides television network market statistics, including television network industry global market size, regional shares, competitors with a television network market share, detailed television network market segments, market trends and opportunities, and any further data you may need to thrive in the television network industry. This television network market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The countries covered in the television network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The television network market includes revenues earned by entities by programming material which is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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