Television Network Market Report 2026

The television network market size has grown strongly in recent years. It will grow from $177.46 billion in 2025 to $186.81 billion in 2026 at a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to increasing adoption of cable and satellite tv, growth of television households globally, advancements in broadcasting infrastructure, rising popularity of subscription-based channels, development of regional content networks.

The television network market size is expected to see strong growth in the next few years. It will grow to $231.54 billion in 2030 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to expansion of digital streaming platforms, integration of ai-powered content recommendation, growth in iptv and vod services, rising demand for interactive advertising, emergence of immersive ar/vr content. Major trends in the forecast period include personalized content delivery, interactive tv and second screen experiences, over-the-top (ott) integration, cloud-based broadcasting solutions, data-driven advertising strategies.

The increasing adoption of connected television is driving the expansion of the television network market in the coming years. A connected television is a smart TV that comes with internet connectivity, allowing access to and interaction with various online services and digital content. Connected TVs propel market growth through online streaming, broader content availability, and improved viewer engagement. For example, in August 2025, Eurostat, the Luxembourg-based statistical office of the European Union (EU), reported that in 2024, 70.9% of individuals in the EU were using internet-connected devices. Consequently, the rising number of connected television users worldwide is expected to increase demand in the television network market.

Major companies in the television network market are increasingly adopting cloud-based solutions, such as video cloud streaming (VCS) technology, to provide greater flexibility and scalability. VCS technology enables the management of IPTV user environments and service operations from a cloud server rather than relying on a set-top box, allowing users to access the latest features at optimal specifications without being constrained by hardware limitations. For example, in December 2023, SK Broadband, a South Korea-based telecom company offering internet and paid TV services, launched enhanced personalized IPTV services using AI technology to bolster its position in the paid TV market. The company introduced its proprietary video cloud streaming (VCS) technology to its IPTV service, BTV, marking an industry first. Additionally, SK Broadband integrated Auto Detection and AI Curation features into BTV, allowing users to customize their viewing experience via mobile devices and receive personalized content through the AI Curation function.

In January 2024, EchoStar Corporation, a US-based provider of satellite communication services, broadband solutions, and managed network services, merged with DISH Network Corporation to consolidate their operations and establish a unified platform for advanced pay-TV, wireless, and broadband services. Through this merger, EchoStar Corporation intends to improve service capabilities, utilize combined technology infrastructure, and broaden market presence across the U.S. consumer and enterprise segments. DISH Network Corporation is a US-based provider of satellite television services, wireless connectivity solutions, and related digital entertainment offerings to millions of subscribers nationwide.

Major companies operating in the television network market are Comcast Corporation, Walt Disney Company, Sony Corporation, Charter Communications Inc., NBCUniversal, Warner Bros. Discovery, Paramount Global, Cox Enterprises Inc., Fox Corporation, Vivendi SE, Al Jazeera Media Network, Liberty Global plc, British Broadcasting Corporation, National Amusements Inc., Nippon Television Network Corporation, TV ASAHI HOLDINGS CORPORATION, Tokyo Broadcasting System Holdings Inc., Public Broadcasting Service, Univision Communications Inc., Turkish Radio and Television Corporation, Deutsche Welle, France Médias Monde, Islamic Republic of Iran Broadcasting Corporation, FUJI TELEVISION NETWORK INC., Euronews SAS, Alhurra Media, TV Novosti, Hispanic Media Group.

Western Europe was the largest region in the television network market in 2025. Eastern Europe is expected to be the fastest-growing region in the global television network market during the forecast period. The regions covered in the television network market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the television network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The television network market includes revenues earned by entities by programming material which is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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