UAE Buy Now Pay Later Business and Investment Opportunities Databook - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q2 2024 Update

The BNPL payments in the country are expected to grow by 18.5% on an annual basis to reach US$2.45 billion in 2024.

The medium to long-term growth story of the BNPL industry in the country remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 12.4% during 2024-2029. The BNPL gross merchandise value in the country will increase from US$2.07 billion in 2023 to reach US$4.41 billion by 2029.The buy now pay later market is expected to grow at a steady pace over the medium term in the United Arab Emirates. The rising uptake of the payment method among shoppers, coupled with new entrants in the sector, will support the growth trajectory of the market in 2024. Existing BNPL providers are also raising funding rounds from venture capital and private equity firms.

Key Developments in the BNPL Sector in UAE

The buy-now-pay-later (BNPL) sector in the UAE has seen significant product launches and developments, reflecting the increasing demand for flexible payment solutions in the region. Here are the notable highlights:

Product Launches and Innovations

Tabby’s Expansion: Tabby, a leading BNPL provider in the UAE, has expanded its offerings by introducing new features that enhance the shopping experience for consumers. This includes the launch of a loyalty program that rewards users for making purchases through the platform, thereby encouraging repeat usage.

Tamara’s New Features: Tamara, another prominent BNPL player, has introduced features that allow consumers to split their payments into multiple instalments. This flexibility caters to the needs of consumers looking for manageable payment options, especially in a high-inflation environment.

Strategic Partnerships

Global fintech firms are entering the UAE BNPL market with innovative products. For example, Alif launched its financial services suite, including BNPL and remittance services, in September 2023.

BNPL providers are forging strategic partnerships to expand their reach. Tabby partnered with Arabian Automobiles in September 2023 to offer BNPL options for vehicle maintenance and repairs.

Regulatory Changes

In December 2023, the UAE Central Bank announced new regulations for BNPL services.

BNPL businesses must operate as agents of licensed banks or financial institutions with central bank approval.

Fintech companies can offer BNPL services with a minimum capital requirement of AED 5 million.

These developments highlight the rapid growth and evolution of the BNPL industry in the UAE, driven by increasing consumer demand, new market entrants, and regulatory oversight to ensure sustainable growth in the sector.

Consumer Protection Measures - The regulations aim to protect consumers and enhance the overall stability of the financial sector in the UAE.

BNPL providers must implement internal complaint and dispute resolution systems

These guidelines serve as the foundation for further regulatory activities for the BNPL sector in the UAE, ensuring responsible lending practices and consumer protection while allowing for innovation in the industry.

The BNPL payment industry in United Arab Emirates has recorded strong growth over the last four quarters, supported by increased e-commerce penetration.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in UAE through 55 tables and 71 charts. Below is a summary of key market segments:

UAE BNPL Market Size and Spending Pattern, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

UAE Buy Now Pay Later Revenue Analysis, 2020-2029

• Buy Now Pay Later Revenues
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Revenue by Merchant Commission
• Buy Now Pay Later Revenue by Missed Payment Fee Revenue
• Buy Now Pay Later Revenue by Pay Now & Other Income

UAE Buy Now Pay Later Operational KPIs & Statistics, 2020-2029

• Buy Now Pay Later Active Consumer Base
• Buy Now Pay Later Bad Debt

UAE BNPL by Purpose, 2020-2029

• Convenience - Short Term Loans
• Credit - Long Term Loans

UAE BNPL by Business Model, 2020-2029

• Two-Party (BNPL offered by retailers)
• Three-Party BNPL Offering

UAE BNPL by Merchant Ecosystem, 2020-2029

• Open Loop System
• Closed Loop System

UAE BNPL by Distribution Model Analysis, 2020-2029

• Standalone
• Banks & Payment Service Providers
• Marketplaces

UAE Buy Now Pay Later Market Share Analysis by Key Players

UAE BNPL Analysis by Channel, 2020-2029

• Online Channel
• POS Channel

UAE Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

UAE Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

UAE Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value per Transaction Trend Analysis
• Transaction Volume Trend Analysis

UAE Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value per Transaction Trend Analysis
• Transaction Volume Trend Analysis

UAE Buy Now Pay Later in Services: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

UAE Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

UAE Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

UAE Buy Now Pay Later in Others: Market Size and Forecast

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis

UAE Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

• Sales Uplift by Product Category
• Share by Age Group
• Share by Income
• Share by Gender
• Adoption Rationale
• Average Monthly Expense segments

Reasons to buy

• Gain a thorough grasp of the dynamics of the industry for Buy Now Pay Later: Determine key trends, market opportunities, and projections for the years 2020-2029. To keep on top of the game, utilise critical KPIs such as volume, average value per transaction, and gross merchandise value to understand market trends.
• Get market dynamics by end-use sectors and assess new prospects across various end-use sectors to quickly stay up to date on the most recent and impending developments in BNPL markets.
• Market-specific strategies include identifying growth areas that are concentrated on particular opportunities and using our unique combination of quantitative forecasting and cutting-edge insights to analyse market-specific risks and significant trends in the BNPL sector.
• Learn about the attitudes and behaviours of consumers: This study uses information from a proprietary survey to identify and interpret key Buy Now Pay Later KPIs, such as spending by age, gender, and income level.
• Create profitable and proactive business plans by utilising market research and a forward-looking study of BNPL market spend and significant prospects in UAE.