UAE Sugar Confectionery Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The United Arab Emirates Sugar Confectionery Market size is estimated at USD 92.96 million in 2023, and is expected to reach USD 122.60 million by 2028, growing at a CAGR of 5.69% during the forecast period (2023-2028).

The demand for sugar confectionery in the United Arab Emirates is expected to be primarily driven by the expansion of the product portfolio and the expanding retail sector in the upcoming years. Promoting activities, advertising campaigns, and social media marketing are being prioritized by major market participants in order to broaden their presence and obtain a competitive advantage. The growth of supermarkets and hypermarkets in the region encourages people to make impulsive purchases by offering sales and a wide selection. Since the majority of people live in metropolitan areas, retail sales are boosted. The expanding trend of healthier snacking among customers, combined with convenience and flavor, is a key business strategy employed by companies as a result of the rising demand for healthy confectionery.

As a result, candy makers are inventing handy packaging that enables consumers to taste a tiny bit while saving the rest for later. During the forecast period, the market's growth is primarily attributed to the growing demand for premium confectionery with new and innovative flavors offered in attractive packaging as gift items for festivals and other occasions. Additionally, with better occupancy in Dubai and Abu Dhabi due to Etihad Airways and Emirates' increasing network, the tourism sector has grown significantly. Because tourism in the United Arab Emirates is growing, visitors often bring back some local confectionery as gifts for their friends and family.

UAE Sugar Confectionery Market Trends

Rising Expenditure on Sugar Confectionery Products in the Country

• The United Arab Emirates market witnessed a consistent rise in the consumption of sugar confectionery over the past few years, and the industry is predominantly driven by the consumption of chocolate products in the country. Due to rising disposable income and an increasing number of the working population, the country's consumption of processed food and snack products is increasing.
• Sugar confectionery products like mints, gummies, candies, and many more are consumed by working people during their break hours. But overconsumption of it can cause diabetes and other diseases. Due to this, the market players are launching new artisanal and low-calorie chocolates. Additionally, the demand for different shapes and flavors of products is rising owing to their attractive appearance and color, especially among children.
• According to World Bank data from 2021, 15.14% of the population in the United Arab Emirates is between the ages of 0-14. Over the medium term, the demand for sugar confectionery is expected to increase in the country, owing to the increasing demand for luxury and artisanal confectionery products.

Pastilles and Jellies Dominates the Market

• The United Arab Emirates sugar confectionery market is anticipated to experience rapid expansion over the forecast period due to a rise in the consumption of sugar confectionery products such as pastilles and jellies among different age groups.
• Pastilles, a form of pastille that helps provide brief relief from coughs and other throat issues, have become more popular in the nation over the past few years, which may be largely attributed to the rising consumption of medicinal or throat lozenges.
• The demand for gelatin-based jellies is also rising among consumers owing to their functionality and various shapes. The market players are innovating new functional jellies called gummies that are enriched with different nutrients such as vitamins, minerals, and other supplements. These gummies offer health benefits and serve as a convenient snacking option. This factor is projected to boost the market's growth over the next three to five years.

UAE Sugar Confectionery Industry Overview

The United Arab Emirates sugar confectionery market is fragmented, with global and regional players dominating the market. The prominent players in the market include Mars, Inc., Haribo GmbH & Co. KG, Ferrero Group, August Storck KG, and Perfetti SPA. The market players are producing products focusing on pricing, the quality of products, the innovation of products catering to consumer tastes and preferences, and healthier alternatives to conventional confectionery products.

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