United Arab Emirates Embedded Finance Business and Investment Opportunities Databook - 75+ KPIs on Embedded Lending, Insurance, Payment, and Wealth Segments - Q2 2024 Update

The embedded finance industry in the country is expected to grow by 16.1% annually to reach US$1.56 billion in 2024.

The embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 28.6% from 2024 to 2029. The country's embedded finance revenues will increase from US$1.56 billion in 2024 to reach US$5.50 billion by 2029.

The embedded finance sector in the UAE is rapidly expanding, driven by strong government support, digital advancements, and increased consumer demand. Key developments include strategic partnerships like Al Etihad Payments’ collaboration with Core42 for Open Finance, and Mitgo Group’s acquisition of the embedded finance platform Embedded. These advancements, coupled with favorable regulatory changes and a focus on e-commerce, position the UAE as a leader in financial technology innovation and integration.

Growth in the Embedded Finance Sector

In the UAE, the embedded finance industry has grown significantly over the last few months. This growth is due to strong government support and rapid digital advancements. Specifically, embedded lending, payments, and insurance have become more popular, especially with the increase in e-commerce and consumer demand for smooth financial transactions. The sector is poised for further expansion in the coming months, bolstered by initiatives like the Central Bank's Open Finance framework, which will enhance integration and innovation across financial services.

Key Developments in the Embedded Finance Sector

Product Launches and Innovations

Mitgo Group's Fintech Services for Affiliate Publishers: MarTech giant Mitgo Group launched a new business division offering fintech services for affiliate publishers. The company plans to become a conduit for more than 7% of the affiliate marketing transaction volume, which is estimated to exceed $1.5 billion in the next three years given the sector's growth. As a first step, Mitgo acquired the UAE-based embedded finance platform Embedded to complement its technology stack and enter this new market.

Al Etihad Payments' Open Finance Implementation: In 2024, Al Etihad Payments (AEP), a subsidiary of the Central Bank of the UAE (CBUAE), signed a partnership with Core42, a G42 company, to commence the implementation of Open Finance within the UAE. This marks the beginning of the Open Finance era in the country, one of the nine initiatives within the CBUAE's Financial Infrastructure Transformation (FIT) Programme.

Strategic Partnerships

Al Etihad Payments and Core42: Al Etihad Payments, a subsidiary of the Central Bank of the UAE, partnered with Core42 to implement Open Finance in the UAE. This collaboration marks a significant step towards enhancing the integration of financial services, facilitating smoother access to financial products for consumers and businesses alike.

Mergers and Acquisitions

Mitgo Group and Embedded: Mitgo Group, a German marketing technology provider, acquired the UAE-based embedded finance platform Embedded. This partnership enables Mitgo to offer integrated financial solutions to its affiliate customers, enhancing their service offerings and expanding their market reach.

Regulatory Changes

1. Open Finance Implementation: Al Etihad Payments, a subsidiary of the Central Bank of the UAE, partnered with Core42 to begin implementing Open Finance in the UAE. This initiative is part of the Financial Infrastructure Transformation (FIT) Programme and aims to enhance the integration of financial services, allowing for more seamless access to financial products and services.

2. Supportive Government Initiatives: The UAE government continues to promote FinTech innovation through initiatives like Dubai Future and the Dubai International Financial Centre (DIFC). These efforts create a favorable regulatory environment for embedded finance, encouraging experimentation and growth within the sector.

3. Focus on E-commerce and Digital Services: The government has recognized the growing e-commerce market and the demand for integrated financial solutions, such as Buy Now, Pay Later (BNPL) options and integrated payment gateways. This focus aligns with broader economic strategies to enhance digital adoption and consumer convenience.

These developments reflect the UAE's commitment to fostering a robust embedded finance ecosystem, positioning the region as a leader in financial technology innovation.

This report offers a comprehensive, data-centric analysis of the embedded finance industry. It covers lending, insurance, payment, wealth and asset-based finance sectors and provides a detailed breakdown of market opportunities and risks across various sectors. With over 75+ KPIs at the country level, this report ensures a thorough understanding of embedded finance market dynamics, market size, and forecast.

It breaks down market opportunities by type of business model, consumer segment, and distribution model. In addition, it provides detailed information across various segments in each sector of embedded finance. KPI revenue helps in getting an in-depth understanding of end market dynamics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of Embedded Finance industry in United Arab Emirates. Below is a summary of key market segments:

United Arab Emirates Embedded Finance Market Size and Forecast

• Embedded Finance by Key Sectors
• Retail
• Logistics
• Telecommunications
• Manufacturing
• Consumer Health
• Others
• Embedded Finance by Business Model
• Platforms
• Enabler
• Regulatory Entity
• Embedded Finance by Distribution Model
• Own Platforms
• Third Party Platforms

United Arab Emirates Embedded Insurance Market Size and Forecast

• Embedded Insurance by Industry
• Embedded Insurance in Consumer Products
• Embedded Insurance in Travel & Hospitality
• Embedded Insurance in Automotive
• Embedded Insurance in Healthcare
• Embedded Insurance in Real Estate
• Embedded Insurance in Transport & Logistics
• Embedded Insurance in Others
• Embedded Insurance by Consumer Segments
• B2B
• B2C
• Embedded Insurance by Type of Offering
• Embedded Insurance in Product Segment
• Embedded Insurance in Service Segment

Embedded Insurance by Business Model

• Platforms
• Enabler
• Regulatory Entity
• Embedded Insurance by Distribution Model
• Own Platforms
• Third Party Platforms
• Embedded Insurance by Distribution Channel
• Embedded Sales
• Bancassurance
• Broker’s/IFA’s
• Tied Agents
• Embedded Insurance by Insurance Type
• Embedded Insurance in Life Segment
• Embedded Insurance in Non-Life Segment
• Embedded Insurance in Non-Life Segment
• Motor Vehicle
• Fire and Property
• Accident and Health
• General Liability
• Marine, Aviation and other Transport
• Other

United Arab Emirates Embedded Lending Market Size and Forecast

• Embedded Lending by Consumer Segments
• Business Lending
• Retail Lending
• Embedded Lending by B2B Sectors
• Embedded Lending in Retail & Consumer Goods
• Embedded Lending in IT & Software Services
• Embedded Lending in Media, Entertainment & Leisure
• Embedded Lending in Manufacturing & Distribution
• Embedded Lending in Real Estate
• Embedded Lending in Other
• Embedded Lending by B2C Sectors
• Embedded Lending in Retail Shopping
• Embedded Lending in Home Improvement
• Embedded Lending in Leisure & Entertainment
• Embedded Lending in Healthcare and Wellness
• Embedded Lending in Other
• Embedded Lending by Type
• BNPL Lending
• POS Lending
• Personal Loans
• Embedded Lending by Business Model
• Platforms
• Enabler
• Regulatory Entity
• Embedded Lending by Distribution Model
• Own Platforms
• Third Party Platforms

United Arab Emirates Embedded Payment Market Size and Forecast

• Embedded Payment by Consumer Segments
• B2B
• B2C
• Embedded Payment by End-Use Sector
• Embedded Payment in Retail & Consumer Goods
• Embedded Payment in Digital Products & Services
• Embedded Payment in Utility Bill Payment
• Embedded Payment in Travel & Hospitality
• Embedded Payment in Leisure & Entertainment
• Embedded Payment in Health & Wellness
• Embedded Payment in Office Supplies & Equipment
• Embedded Payment in Other
• Embedded Payment by Business Model
• Platforms
• Enabler
• Regulatory Entity
• Embedded Payment by Distribution Model
• Own Platforms
• Third Party Platforms

United Arab Emirates Embedded Wealth Management Market Size and Forecast

United Arab Emirates Asset Based Finance Management Industry Market Size and Forecast

• Asset Based Finance by Type of Asset
• Hard Assets
• Soft Assets
• Asset Based Finance by End Users
• SME’s
• Large Enterprises

Reasons to buy

• In-depth Understanding of Embedded Finance Market Dynamics: Understand market opportunities and key trends along with forecast (2020-2029).
• Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate embedded finance strategy; assess market specific key trends, drivers, and risks in the industry.
• Get Sector Insights: Drawing from proprietary survey results, this report identifies opportunities across embedded lending, embedded insurance, embedded finance, and embedded wealth sectors.
• Get insights at segment level, by the distribution model and by business model in key embedded finance segments
• Insights into the asset based finance market size and by type of assets, by end users.