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Rtds in the United Arab Emirates

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    Report

  • 23 Pages
  • June 2024
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 1203278
Description Jump to:
In line with global trends, most RTDs available in the United Arab Emirates are spirit-based. The presence of wine-based or malt-based RTDs is marginal in the local market. This is because of a cultural background of mixed expatriates, most of whom are not used to consuming RTD sangria or beer-based premixes. Among the spirit-based RTDs available in the United Arab Emirates, most are vodka-based with 5% ABV.

The RTDs in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTDs in the United Arab Emirates represented by spirit-based options
  • Niche of frozen RTDs offers potential
  • Non alcoholic RTDs enter local market in 2023
PROSPECTS AND OPPORTUNITIES
  • Competitive landscape likely to become increasingly fragmented with new players
  • RTDs starts to demonstrate specific claims in addition to appealing taste
  • Non alcoholic RTDs set to gain popularity with wider offer
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 2 Sales of RTDs by Category: Total Value 2018-2023
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 16 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources

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About the Market

The Ready to Drink Alcoholic Beverage (RTD) market within the context of Beer is a rapidly growing segment of the beer industry. RTD beverages are pre-mixed alcoholic drinks that are ready to consume without any additional preparation. These beverages are typically packaged in cans or bottles and are often flavored with fruit or other ingredients. RTD beverages are typically lower in alcohol content than traditional beer, making them a popular choice for those looking for a lighter, more refreshing beverage. RTD beverages have become increasingly popular in recent years due to their convenience and portability. They are often marketed as a healthier alternative to traditional beer, as they are typically lower in calories and carbohydrates. Additionally, RTD beverages are often packaged in smaller containers, making them a more convenient option for those looking for a single-serve beverage. Some of the major players in the RTD Beer market include Anheuser-Busch InBev, Heineken, Molson Coors, and Constellation Brands. Other notable companies include Kirin, Asahi, and Carlsberg. Show Less Read more

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