The United Arab Emirates is a diverse market with expatriates from different parts of the world comprising more than 80% of the population, representing different religions, traditions, habits and preferences. Considering this, most categories in soft drinks find an audience and have significant potential, providing they remain relevant and consumers’ needs are met.
The Soft Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
- Fountain sales in the United Arab Emirates
SOURCES
- Summary 1 Research Sources
2024 DEVELOPMENTS
- Carbonates demonstrates rapid growth despite challenges
- Move away from global brands supports growth of small local players
- Shrinkflation drives price growth for carbonates
PROSPECTS AND OPPORTUNITIES
- Resumption of stronger growth for international brands likely over forecast period
- Carbonates will face further fragmentation
- Reduced sugar likely to remain a niche, but will demonstrate healthy growth
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
2024 DEVELOPMENTS
- Shift towards 100% juice continues as part of health and wellness trend
- Affordable options are available across juice
- Functionality plays a role in juice with vitamins the most common claim
PROSPECTS AND OPPORTUNITIES
- Rising cost of raw materials will force juice producers to rely on local ingredients
- Juice set to record rapid growth through on-trade channel
- Juice brands will look to focus on quality of product and of packaging
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Consumers show strong interest in carbonated, functional and flavoured bottled water
- Manufacturers of bottled water increase their focus on sustainability
- Bottled water continues to be dominated by local brands
PROSPECTS AND OPPORTUNITIES
- Still purified bottled water set to demonstrate further solid growth
- Sustained price for still bottled water and growth for carbonated options
- Retail e-commerce and on-trade set for further growth
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Sports drinks benefits from demand for health-focused and appetising hydration
- Rapid development of reduced sugar helps drive dynamic growth of sports drinks
- Sports drinks dominated by imported brands
PROSPECTS AND OPPORTUNITIES
- Going forward, functional sports drinks will gain relevance
- Younger consumers comprise major target audience
- Competitive landscape set to become increasingly fragmented
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Energy drinks shares target audience with other soft drinks in the local market
- 100% excise tax limits the number of energy drinks brands available
- Vitamin drinks remain prominent segment within energy drinks
PROSPECTS AND OPPORTUNITIES
- Energy drinks is yet to reach its potential in the United Arab Emirates
- Further fragmentation expected following entry of new brands
- Further consumer education needed to drive awareness of energy drinks
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Weak performance by concentrates as consumers shift towards juice
- Concentrates is a seasonal category, and mostly sold during Ramadan
- Powder concentrates dominated by Tang
PROSPECTS AND OPPORTUNITIES
- Functionality within concentrates will remain niche and not play a pivotal role
- Iced tea and sports drinks can enhance concentrates
- Reduced sugar powder concentrates set to retain low penetration
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Rapid growth due to rising interest and greater variety of RTD tea options
- Reduced sugar still RTD tea sees rising demand
- Lipton retains leadership despite recent entry of new brands
PROSPECTS AND OPPORTUNITIES
- Carbonated RTD tea and kombucha set to expand as new brands emerge
- Consumers will be looking for additional value and relevant claims within RTD tea
- Sustainable packaging will become increasingly important over forecast period
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- RTD coffee witnesses decline as some consumers boycott global brands
- Premium price another negative factor impacting demand for RTD coffee
- RTD coffee becoming increasingly fragmented with new brands emerging and growing
PROSPECTS AND OPPORTUNITIES
- Category set to recover with landscape likely to be reshaped
- RTD coffee will become a highly competitive environment
- Brands to increasingly focus on healthy but appetising options
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Asian speciality drinks is niche category in local market following recent entry
- Asian speciality drinks lacks awareness among local consumers
- Mogu Mogu is dominant brand in Asian speciality drinks
PROSPECTS AND OPPORTUNITIES
- Solid future growth predicted, albeit from a low base
- Asian speciality drinks likely to emerge in on-trade channel
- Concerns over sugar intake could slow growth potential
CATEGORY DATA
- Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
- Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
- Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
- Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
- Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
- Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
- Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
- Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
- Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
- Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
- Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
- Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029