United Kingdom E-Bike Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023-2028)

Currently, the UK e-bike market is valued at USD 240 Million, and it is expected to reach USD 440 Million over the period of the upcoming five years, registering a CAGR of 10.56% during the forecast period.

With the COVID-19 outbreak, the demand for e-bikes has suddenly increased in the country. The government is also supporting the demand by investing in the infrastructure of e-bikes to boost sales. For instance,

Key Highlights

• May, 2022: Cycling UK was chosen to lead a consortium of partners in implementing the national e-bike support program. This program includes short-term opportunities to experiment with e-cycle schemes, providing people with the opportunity to ride in a relaxed and pleasant environment and longer-term loans of e-cycles.

The UK government has begun to take steps to increase the adoption of e-bikes in the country, which is expected to drive the market. Furthermore, limited parking spaces and increasing traffic congestion are prompting people to reconsider bicycles as a primary mode of transportation for commuting. Because of several key factors, including doorstep delivery and replacement and the availability of a wide range of products, consumers are increasingly turning to online distribution channels to purchase a bicycle.

Though demand for traditional bicycles has been declining for some time as companies shift their focus to electric, traditional bicycle users still account for the majority of consumer demand.

Key Highlights

• January, 2022: Go Zero Mobility, a British electric performance bicycle manufacturer, announced the launch of its new initiative Switch, which allows conventional bicycle owners to exchange with a new Go Zero electric bike.

UK E-bike Market Trends

Pedal-assisted E-bike is Expected to Propel During the Forecast Period

An 'electrically assisted pedal cycle' (EAPC or Pedelec) should have pedals and an electric motor that can assist the rider at 25 km/h (15.5mph), and the power should not exceed 250 watts, according to the UK e-bike definition.

Almost all bikes sold in the United Kingdom after 2016 are pedal-assisted, because UK legislation prohibits dedicated throttle-assisted bikes with speeds greater than 6 KMPH, and the throttle can only be used while pedaling beyond that speed. In the United Kingdom, pedelec riders must be over the age of 14 and do not need a license or a helmet. The rider is also not required to register the e-bike or pay any vehicle taxes.

Pedelec e-bikes are preferred by health enthusiasts because they require continuous body motion and have lower prices. Newer pedal-assisted e-bikes include features such as fitness and GPS tracking, speed, and battery status, among others.

In recent years, several UK-based start-ups have evolved with a focus on pedal-assisted propulsion. Several players have also launched their pedal-assisted e-bikes in recent months.

• November, 2022: Volt, one of the leading British electric bike manufacturers, enhanced the performance and aesthetics of its Regent and Connect models. The 36V battery can provide more than 70 miles of electric assistance. According to Volt, the new unit can alter its power delivery based on rider input data, providing a more natural pedal feel.

Increasing Government Initiatives for E-bikes in UK

With rising environmental and health concerns, the UK government is imposing strict carbon-reduction targets. E-bikes are proving to be an excellent solution to these issues. E-bikes, which provide the rider with electrical assistance while pedaling, have proven to be an appealing option for people who are less fit or have a long commute.

The UK government is using e-bikes as the most appealing option for reducing traffic congestion and environmental emissions by designing policies to encourage consumers. For instance,

• November, 2022: Liverpool became the first city in the United Kingdom to receive Voi's next-generation e-bike as part of a new multi-modal service that complements the city's existing and highly successful e-scooter service. Voi will begin with a fleet of 50 e-bikes, gradually increasing to 150 as the scheme grows in popularity.

The UK government's cycle-to-work schemes, which encourage people to ride their bicycles to work in order to reduce pollution and congestion in cities, are also encouraging the purchase of urban e-bikes. During the forecast period, such developments are likely to boost the city/urban segment of the UK e-bike market.

UK E-bike Market Competitor Analysis

The UK e-bike market is moderately consolidated, with major players holding a significant share of the market. The major players in the market include Accell Group, Volt Bikes, Gocycle, and Ribble Cycles.

• April, 2022: Swytch Technology announced a new conversion kit in April 2022, which can convert almost any bike into an electric bike with a 'pocket-sized' battery that powers a hub-based 250W motor. The Swytch e-bike conversion kit received by BikeRadar is an upgrade kit used to transform an old hardtail into a super commuter.
• September, 2021: Human Forest, a sustainable micro-mobility platform, launched a new fleet of 800 e-bikes across London.

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