United Kingdom Water Purifier Market By Type (Countertop, Under Counter, Free Standing, Others (Built-in, Faucet Mount, etc.)), By Technology, By End Use, By Distribution Channel, By Region, By Company, Forecast & Opportunities, 2018-2028F

The United Kingdom Water Purifiers Market is witnessing significant growth during the forecasted period owing to the rising pollution level in the water resources in the country due to several reasons, such as untreated sewage being released in the water streams, which is affecting the water quality. Moreover, increasing awareness among consumers about the ill effects of drinking contaminated water is influencing the demand for water purifiers in the United Kingdom.

As per the data published by The Guardian, only 14% of the rivers in England fulfill the standards for "good" ecological quality. Moreover, the report stated that sewage was dumped into rivers 400,000 times in 2020. Thus, with the rapid increase of pollution levels in the water bodies in the country, the people of the United Kingdom prefer to install water purifiers for safe and clean water in residential and commercial places.

The Environment Act of the United Kingdom includes taxes on water companies, a power of direction for different governments to direct water companies concerning Drainage and Sewerage Management Plans, and a duty on the government to produce a statutory plan to reduce discharges from storm overflows.

Since 2015, 80% of the network's outflows have been equipped with Event Duration Monitors (EDMs), which have increased monitoring of sewage spills from storm overflows and wastewater treatment facilities. Between 12,000 to 13,000 of these monitors have already been placed, and the network-wide installation is expected to be finished by 2023. These monitors' data have started demonstrating how raw sewage, partially treated or mixed with rainwater, is dumped into rivers hundreds and thousands of times yearly.

Government Initiatives to Improve Water Quality are Fueling Market Growth

With the rise in water pollution in the United Kingdom, the government has set up several laws to bring down the increasing water pollution level in the country. The government is soliciting different goals to enhance water quality, lessen nutrient pollution, and lessen metal contamination from defunct mines. These goals will serve as practical tools to supply cleaner water, compel all water companies to act more quickly and aggressively to address overflows and encourage the most significant investment ever made by water companies to transform the sewer system. Moreover, the government invested USD 36.68 million in 2022 for catchment-sensitive farming, which grants help farms create ecologically friendly practices that reduce the amount of manure or pesticides in neighboring water bodies.

Smart Water Purifiers Drives the Market Growth

As the market for water purifiers has grown, many manufacturers have begun emphasizing technological improvements in their products, such as smart water purifiers that can link to smartphones via Wi-Fi and Bluetooth. For instance, Xiaomi launched Xiaomi Ecomo Faucet Water Purifier. Ecomo water purifier can be installed directly on the faucet. The device's key benefit is that it saves a lot of room compared to conventional water filtration systems. Smartphones and the Ecomo filter can be synced. The color of the LED indicator on the water purifier changes based on the water's quality. Furthermore, it will alert customers when the filter needs to be replaced.

Increasing Water Pollution Level is Fueling the Market Growth

The water quality in the United Kingdom is degrading rapidly for various reasons. According to the House of Commons Environmental Audit Committee report, agricultural pollution from rural areas affects more than 40% of the country's water bodies. Sewage and wastewater contamination make 36% of the water contaminated, and Run-off from towns, cities, and transport, such as diffuse urban pollution, is creating a water pollution level of around 18%. Rivers need to be thoroughly examined for a variety of developing contaminants, such as microplastics and many chemicals, including medications and drugs. Some chemicals are removed during wastewater treatment, but the variety of chemicals used in modern life has yet to be considered in existing treatment techniques. Thus, with the increase in water contamination, the demand for water purifiers is significantly increasing in the country.

Market Segmentation

The United Kingdom water purifier market is segmented by type into the countertop, under counter, free-standing, and others as built-in, faucet mount, etc. Based on technology, the market is divided into RO, RO+UV, media filter, UF, and others which include RO+UV+UF, Nanofiltration, etc. By end use, the market is fragmented into residential and commercial. By distribution channel, the market is further segmented into distributor/dealer, multi-branded stores, online, supermarkets/hypermarkets, and others, including exclusive stores, plumbers, etc.

Market Players

Xiaomi Technology UK Limited, Honeywell International Inc, Unilever UK Ltd, Panasonic U.K. Ltd., Sharp Consumer Electronics Poland sp. z o.o., Koninklijke Philips N.V., LG Electronics U.K. Ltd., Pentair plc, 3M United Kingdom PLC, BRITA GmbH, are the major market players in United Kingdom Water Purifiers market.

Report Scope:

In this report, United Kingdom water purifiers market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:

United Kingdom Water Purifier Market, By Product Type:

• Countertop
• Under Counter
• Free Standing
• Others

United Kingdom Water Purifier Market, By Technology:

• RO
• RO+UV
• Media Filter
• UF
• Others

United Kingdom Water Purifier Market, By End Use:

• Residential
• Commercial

United Kingdom Water Purifier Market, By Distribution Channel:

• Distributor/Dealer
• Multi-Branded Stores
• Online
• Supermarkets/Hypermarkets
• Others

United Kingdom Water Purifier Market, By Region:

• England
• Scotland
• Wales
• Northern Ireland

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United Kingdom water purifiers market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs.


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