Medical is expected to emerge as a significant application segment in the coming years owing to argan oil potential for curing serious diseases such as cancer and arthritis. Unfavorable raw material trends are expected to hinder global industry growth on account of continuously increasing population in Morocco coupled with stable production. The government is making efforts to expand the cultivation. Israel, Mexico, and Algeria have initiated in argan crop cultivation to meet Morocco’s argan oil demand.
The widening of distribution channels has made these products readily available to the consumer. Ongoing R&D investments and technological advancements in the area of processing ingredients have been the key factors responsible for driving industry growth over the past few years.
Product integration is the key strategy adopted by competitors in this market. This market has limited supply of raw materials hence provoking a price war among competitors. Argan oil draws its demand from cosmetics, food, and medical industry. The cosmetics segment accounted for the largest market share in 2015. Argan oil is also gaining acceptance in the food industry, where it is used for seasoning salad and as cooking oil in high-end restaurants in the U.S.
U.S. Argan Oil Market Report Highlights
- Natural argan oil held the largest revenue share of 58.4% in 2024. Consumers increasingly favor natural products for their perceived safety and effectiveness in skin care and hair care.
- Argan oil, in absolute form, dominated the market with a revenue share of 58.6% in 2024, owing to its purity and concentration, which appeals to consumers seeking effective natural solutions.
- Application of argan oil in personal care and cosmetics led the market in 2024, accounting for 53.4% of the total revenue generated.
- B2B distribution led the market with a revenue share of 65.6% in 2024. As businesses prioritize high-quality, natural ingredients, partnerships with wholesalers and distributors enhance access to argan oil.
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- COVID-19's impact and how to sustain in these fast-evolving markets
The leading players in the U.S. Argan Oil market include:
- Argan Oil Inc.
- Aura Cacia
- Josie Maran
- MOROCCANOIL
- SHEA TERRA ORGANICS
- Texas Natural Supply
- W.S. Badger Company
- L’Or D’Afrique Inc
- Bulk Apothecary
- Elma & Sana, LLC
- PURA D’OR
- Artnaturals
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Table of Contents
Companies Mentioned
- Argan Oil Inc.
- Aura Cacia
- Josie Maran
- MOROCCANOIL
- SHEA TERRA ORGANICS
- Texas Natural Supply
- W.S. Badger Company
- L’Or D’Afrique Inc
- Bulk Apothecary
- Elma & Sana, LLC
- PURA D’OR
- Artnaturals
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 80 |
Published | October 2024 |
Forecast Period | 2024 - 2030 |
Estimated Market Value ( USD | $ 117.1 Million |
Forecasted Market Value ( USD | $ 240.8 Million |
Compound Annual Growth Rate | 12.8% |
Regions Covered | United States |
No. of Companies Mentioned | 12 |