Baby Personal Care in the United States

Baby Personal Care in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The baby personal care market consists of retail sale of baby toiletries and diapers. The baby toiletries segment consists of liquid and solid based bathing products, lotion, oil, powder, shampoo and wipes (baby toiletries). The diapers segment consists of baby, cloth and training. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2023 exchange rates.
The US Baby Personal Care market had total revenues of $10.33 billion in 2023, representing a compound annual growth rate (CAGR) of 4% between 2018 and 2023.
Market consumption volume increased with a CAGR of 1.2% between 2018 and 2023, to reach a total of 964 million units in 2023.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 5.1% for the five-year period 2023-28, which is expected to drive the market to a value of $13.24 billion by the end of 2028.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in the United States
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in the United States
Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the United States baby personal care market with five year forecasts

Reasons to Buy

What was the size of the United States baby personal care market by value in 2023?
What will be the size of the United States baby personal care market in 2028?
What factors are affecting the strength of competition in the United States baby personal care market?
How has the market performed over the last five years?
What are the main segments that make up the United States's baby personal care market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value
3.2. Market volume

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share
7.2. Who are the leading players in the US baby personal care market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-23)?
7.4. Which companies’ market shares have suffered in the last 5 years (2018-23)?
7.5. What are the most popular brands in the US baby personal care market?

8 Company Profiles

8.1. Kimberly-Clark Corp
8.2. The Procter & Gamble Co
8.3. Unilever Plc.
8.4. Johnson & Johnson

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: United States baby personal care market value: $ million, 2018-23
Table 2: United States baby personal care market volume: million units, 2018-23
Table 3: United States baby personal care market category segmentation: % share, by value, 2018-2023
Table 4: United States baby personal care market category segmentation: $ million, 2018-2023
Table 5: United States baby personal care market geography segmentation: $ million, 2023
Table 6: United States baby personal care market distribution: % share, by value, 2023
Table 7: United States baby personal care market value forecast: $ million, 2023-28
Table 8: United States baby personal care market volume forecast: million units, 2023-28
Table 9: United States baby personal care market share: % share, by value, 2023
Table 10: Kimberly-Clark Corp: key facts
Table 11: Kimberly-Clark Corp: Annual Financial Ratios
Table 12: Kimberly-Clark Corp: Key Employees
Table 13: Kimberly-Clark Corp: Key Employees Continued
Table 14: The Procter & Gamble Co: key facts
Table 15: The Procter & Gamble Co: Annual Financial Ratios
Table 16: The Procter & Gamble Co: Key Employees
Table 17: The Procter & Gamble Co: Key Employees Continued
Table 18: Unilever Plc.: key facts
Table 19: Unilever Plc.: Annual Financial Ratios
Table 20: Unilever Plc.: Key Employees
Table 21: Johnson & Johnson: key facts
Table 22: Johnson & Johnson: Annual Financial Ratios
Table 23: Johnson & Johnson: Key Employees
Table 24: Johnson & Johnson: Key Employees Continued
Table 25: United States size of population (million), 2019-23
Table 26: United States real gdp (constant 2010 prices, $ billion), 2019-23
Table 27: United States gdp (current prices, $ billion), 2019-23
Table 28: United States inflation, 2019-23
Table 29: United States consumer price index (absolute), 2019-23
Table 30: United States exchange rate, 2018-23

List of Figures

Figure 1: United States baby personal care market value: $ million, 2018-23
Figure 2: United States baby personal care market volume: million units, 2018-23
Figure 3: United States baby personal care market category segmentation: $ million, 2018-2023
Figure 4: United States baby personal care market geography segmentation: % share, by value, 2023
Figure 5: United States baby personal care market distribution: % share, by value, 2023
Figure 6: United States baby personal care market value forecast: $ million, 2023-28
Figure 7: United States baby personal care market volume forecast: million units, 2023-28
Figure 8: Forces driving competition in the baby personal care market in the United States, 2023
Figure 9: Drivers of buyer power in the baby personal care market in the United States, 2023
Figure 10: Drivers of supplier power in the baby personal care market in the United States, 2023
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in the United States, 2023
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in the United States, 2023
Figure 13: Drivers of degree of rivalry in the baby personal care market in the United States, 2023
Figure 14: United States baby personal care market share: % share, by value, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Kimberly-Clark Corp
The Procter & Gamble Co
Unilever Plc.
Johnson & Johnson

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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