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U.S. Beauty And Personal Care Products Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Oral Care), By End-use (Men, Women), By Distribution Channel, And Segment Forecasts, 2025 - 2030

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    Report

  • 100 Pages
  • November 2024
  • Region: United States
  • Grand View Research
  • ID: 6032467
Description Jump to:
The U.S. beauty and personal care products market is anticipated to reach USD 155.44 billion by 2030. The market is projected to grow at a CAGR of 7.1% from 2025 to 2030. The market is witnessing robust growth, largely propelled by evolving consumer preferences, increasing awareness of product ingredients, and a strong shift toward sustainable and ethical consumption. In recent years, there has been a pronounced focus on wellness, extending beyond traditional beauty parameters, driving demand for products that align with a holistic and health-oriented lifestyle. As of 2023, this market has been expanding steadily, driven by the rise in disposable income and changing lifestyles across diverse demographic groups. This growth trajectory has created a fertile environment for innovation, enabling companies to diversify their offerings to cater to increasingly sophisticated and conscientious consumers.

A major trend shaping the U.S. beauty landscape is the surging demand for "clean beauty" products, which prioritize transparency in ingredient sourcing and avoid harmful chemicals. Consumers today are more informed about the potentially adverse effects of certain ingredients, leading them to seek products that are free from sulfates, parabens, phthalates, and artificial fragrances. Clean beauty brands, such as Drunk Elephant and Youth to the People, have capitalized on this trend by formulating products free from these ingredients and labeling them accordingly. This movement is further supported by retailer-led initiatives, such as Sephora’s “Clean at Sephora” program, which helps consumers identify products that adhere to clean beauty standards. As consumer demand for transparency grows, clean beauty is expected to remain a key driver of market growth, with companies that fail to adapt likely to experience diminished market relevance.

The cruelty-free trend is another prominent growth driver, with consumers increasingly favoring brands that demonstrate ethical practices, especially by not testing on animals. Many beauty companies have already pivoted to adopt cruelty-free policies, a shift that was initially bolstered by independent certifications, such as the Leaping Bunny or PETA’s Beauty Without Bunnies. Recently, regulatory initiatives have further accelerated this trend; for example, several states, including California, have enacted bans on the sale of cosmetics tested on animals. These regulatory efforts align with international norms in regions like the European Union, placing added pressure on companies to comply if they wish to operate on a global scale. The emphasis on cruelty-free policies has effectively raised the bar for industry standards, compelling even legacy brands to adapt to maintain consumer loyalty and stay competitive.

The beauty industry’s ongoing emphasis on sustainability also aligns with heightened consumer concern regarding environmental impact, which has prompted brands to innovate in packaging and sourcing. Sustainable packaging initiatives, such as using biodegradable or recyclable materials and reducing plastic waste, are becoming standard practices among leading brands like L'Oréal and Unilever. Some companies are further committing to reducing their carbon footprint through energy-efficient production processes and renewable energy sourcing. Meanwhile, there is a growing demand for refillable or reusable packaging, a concept that has gained significant traction as part of the zero-waste movement. By actively addressing environmental concerns, beauty brands are enhancing their appeal to a socially conscious consumer base, thereby solidifying their market positioning and promoting sustainable growth.

Government support for sustainable practices and ethical product development in the beauty industry is gaining momentum. The U.S. government has introduced various regulations focusing on consumer safety and sustainability, particularly through the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC). Initiatives like the Safe Cosmetics and Personal Care Products Act aim to ensure that products are free from harmful chemicals, enhancing consumer protection and building confidence in the clean beauty segment. In addition, federal tax incentives for sustainable business practices provide further motivation for beauty companies to adopt eco-friendly measures, as these incentives can help offset the costs associated with sustainability-oriented investments.

U.S. Beauty And Personal Care Products Market Report Highlights

  • In 2024, skincare products dominated the U.S. market, with a particularly strong demand for facial skincare products. Growing consumer interest in self-care, wellness, and proactive skincare has fueled this upward trend as individuals increasingly prioritize skin health amid concerns over aging, pollution, and environmental impacts.
  • Women's demand for beauty and personal care products also reached a significant market share in 2024, heavily influenced by celebrity and influencer trends. High-profile beauty brands from celebrities like Kylie Jenner’s Kylie Skin, Rihanna’s Fenty Beauty, and Selena Gomez’s Rare Beauty exemplify the shift, as prominent figures leverage their influence to launch brands that resonate with consumers, reshaping industry dynamics and driving market momentum.
  • Supermarkets and hypermarkets captured a substantial share of beauty and personal care sales in 2024, appealing to consumers through convenience, variety, and accessibility. With expansive shelf space and high foot traffic, these stores provide a comprehensive selection of brands and products in a single location, aligning with consumer preferences for efficient shopping.

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. U.S. Beauty and Personal Care Products Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trends and Outlook Trends
3.2.2. Profit Margin Analysis (Industry Level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. U.S. Beauty and Personal Care Products Market: Buyer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. U.S. Beauty and Personal Care Products Market: Product Estimates & Trend Analysis
5.1. U.S. Beauty and Personal Care Products Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Billion)
5.3.1. Skin Care
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.1.1. Face Skin Care
5.3.1.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.1.1.2. Lotions, Face Creams, & Moisturizers
5.3.1.1.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.1.1.3. Cleansers & Face Wash
5.3.1.1.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.1.1.4. Facial Serums
5.3.1.1.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.1.1.5. Sunscreen/Sun Care
5.3.1.1.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.1.1.6. Sheet Face Masks
5.3.1.1.1.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.1.1.7. Others (Scrub, etc.)
5.3.1.1.1.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2. Body Skin Care
5.3.1.2.1. Hair Removal Products
5.3.1.2.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2.2. Lotions, Creams, & Moisturizers
5.3.1.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2.3. Body Sunscreen/Sun Care
5.3.1.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2.4. Body Scrub
5.3.1.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2.5. Others (Serum, Oils, etc.)
5.3.1.2.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Hair Care
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2.1.1. Shampoo
5.3.2.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2.1.2. Conditioner
5.3.2.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2.1.3. Oils
5.3.2.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2.1.4. Serums
5.3.2.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2.1.5. Others (Hair Masks, Peels, Etc.)
5.3.2.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Oral Care
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.1.1. General Purpose Products
5.3.3.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.1.1.2. Toothpaste
5.3.3.1.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.1.1.3. Toothbrush
5.3.3.1.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.1.1.4. Mouthwashes/Rinses
5.3.3.1.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.1.1.5. Dental Floss
5.3.3.1.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.1.1.6. Others (Tongue Cleaners, Dental Water Jets, etc.)
5.3.3.1.1.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.2. Beauty Oral Care Products
5.3.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.2.2. Teeth Whitening Products
5.3.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.2.3. Teeth Glossing Products
5.3.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.2.4. Breath Freshening Products
5.3.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.2.5. Tooth Polishing Tools
5.3.3.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.2.6. Others (Clear Aligners, etc.)
5.3.3.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Color Cosmetics
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.1.1. Face Color Cosmetics
5.3.4.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.1.1.2. Foundation
5.3.4.1.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.1.1.3. Concealer
5.3.4.1.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.1.1.4. Blush and Bronzer
5.3.4.1.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.1.1.5. Powder
5.3.4.1.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.1.1.6. Others (Highlighter, etc.)
5.3.4.1.1.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2. Lip Color Cosmetics
5.3.4.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2.2. Lipstick
5.3.4.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2.3. Lip Liner
5.3.4.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2.4. Lip Gloss
5.3.4.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2.5. Lip Tint
5.3.4.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2.6. Others (Lip Powder, Plummer, etc.)
5.3.4.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3. Eye Color Cosmetics
5.3.4.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.2. Eye Shadow
5.3.4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.3. Eye Liner
5.3.4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.4. Mascara
5.3.4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.5. Eye Pencil
5.3.4.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.6. False Eyelashes
5.3.4.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.7. Others (Eye Primer, etc.)
5.3.4.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.4. Nail Color Cosmetics
5.3.4.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.5. Shower and Bath
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.6. Perfume/Fragrances
5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 6. U.S. Beauty and Personal Care Products Market: End Use Estimates & Trend Analysis
6.1. U.S. Beauty and Personal Care Products Market, By End Use: Key Takeaways
6.2. End Use Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Billion)
6.3.1. Men
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Women
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 7. U.S. Beauty and Personal Care Products Market: Distribution Channel Estimates & Trend Analysis
7.1. U.S. Beauty and Personal Care Products Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
7.3.1. Hypermarkets & Supermarkets
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.2. Specialty Beauty Stores
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.3. Pharmacies & Drugstores
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.4. Online/E-commerce
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
7.3.5. Others (Department Stores, etc.)
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 8. U.S. Beauty and Personal Care Products Market: Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis, 2024
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. The Estée Lauder Companies
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. L'Oréal S.A.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Procter & Gamble (P&G) Company
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Unilever plc
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Johnson & Johnson
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Shiseido Co., Ltd.
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Coty Inc.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Revlon Consumer Products LLC
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Natura&Co
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Kao Corporation
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
List of Tables
Table 1. U.S. beauty and personal care products market: Key market driver analysis
Table 2. U.S. beauty and personal care products market: Key market restraint analysis
Table 3. U.S. beauty and personal care products market estimates & forecast, by product (USD Billion)
Table 4. Skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 5. Face skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 6. Lotions, face creams, & moisturizers market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 7. Cleansers & face wash market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 8. Facial serums market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 9. Sunscreen/sun care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 10. Sheet face masks market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 11. Other face skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 12. Body skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 13. Hair removal products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 14. Lotions, creams, & moisturizers market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 15. Body sunscreen/sun care market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 16. Body scrub market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 17. Other body skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 18. Hair care market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 19. Shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 20. Conditioner market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 21. Oils market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 22. Serums market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 23. Other hair care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 24. Oral care market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 25. General purpose products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 26. Toothpaste market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 27. Toothbrush market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 28. Mouthwashes/rinses market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 29. Dental floss market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 30. Other general purpose oral care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 31. Beauty oral care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 32. Teeth whitening products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 33. Teeth glossing products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 34. Breath freshening products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 35. Tooth polishing tools market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 36. Other beauty oral care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 37. Color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 38. Face color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 39. Foundation market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 40. Concealer market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 41. Blush and bronzer market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 42. Powder market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 43. Other face color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 44. Lip color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 45. Lipstick market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 46. Lip liner market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 47. Lip gloss market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 48. Lip tint market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 49. Others lip color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 50. Eye color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 51. Eye shadow market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 52. Eye liner market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 53. Mascara market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 54. Eye pencil market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 55. False eyelashes market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 56. Other eye cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 57. Nail color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 58. Shower and bath products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 59. Perfume/fragrances market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 60. U.S. beauty and personal care products market estimates & forecast, by end use (USD Billion)
Table 61. U.S. men’s beauty and personal care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 62. U.S. women’s beauty and personal care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 63. U.S. beauty and personal care products market estimates & forecast, by distribution channel (USD Billion)
Table 64. U.S. beauty and personal care products market estimates & forecasts, through hypermarkets & supermarkets, 2018 - 2030 (USD Billion)
Table 65. U.S. beauty and personal care products market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Billion)
Table 66. U.S. beauty and personal care products market estimates & forecasts, through pharmacies & drugstores, 2018 - 2030 (USD Billion)
Table 67. U.S. beauty and personal care products market estimates & forecasts, through online/e-commerce, 2018 - 2030 (USD Billion)
Table 68. U.S. beauty and personal care products market estimates & forecasts, through other distribution channel, 2018 - 2030 (USD Billion)
Table 69. Recent developments & impact analysis, by key market participants
Table 70. Company market share, 2024 (%)
Table 71. Company heat map analysis, 2024
Table 72. Companies implementing key strategies
List of Figures
Figure 1. U.S. beauty and personal care products market segmentation
Figure 2. Information procurement
Figure 3. Primary research pattern
Figure 4. Primary research approaches
Figure 5. Primary research process
Figure 6. Market snapshot
Figure 7. Segment snapshot
Figure 8. Competitive landscape Snapshot
Figure 9. Global parent industry and U.S. beauty and personal care products size (USD Billion)
Figure 10. U.S. beauty and personal care products market size, 2018 to 2030 (USD Billion)
Figure 11. U.S. beauty and personal care products market: Penetration & growth prospect mapping
Figure 12. U.S. beauty and personal care products market: Value chain analysis
Figure 13. U.S. beauty and personal care products market: Profit-margin analysis
Figure 14. U.S. beauty and personal care products market: Dynamics
Figure 15. U.S. beauty and personal care products market: Porter’s five forces analysis
Figure 16. Factors influencing buying decisions for beauty and personal care products in the U.S.
Figure 17. U.S. beauty and personal care products market estimates & forecast, by product (USD Billion)
Figure 18. Skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 19. Face skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 20. Lotions, face creams, & moisturizers market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 21. Cleansers & face wash market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 22. Facial serums market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 23. Sunscreen/sun care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 24. Sheet face masks market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 25. Other face skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 26. Body skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 27. Hair removal products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 28. Lotions, creams, & moisturizers market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 29. Body sunscreen/sun care market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 30. Body scrub market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 31. Other body skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 32. Hair care market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 33. Shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 34. Conditioner market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 35. Oils market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 36. Serums market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 37. Other hair care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 38. Oral care market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 39. General purpose products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 40. Toothpaste market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 41. Toothbrush market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 42. Mouthwashes/rinses market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 43. Dental floss market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 44. Other general purpose oral care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 45. Beauty oral care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 46. Teeth whitening products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 47. Teeth glossing products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 48. Breath freshening products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 49. Tooth polishing tools market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 50. Other beauty oral care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 51. Color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 52. Face color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 53. Foundation market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 54. Concealer market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 55. Blush and bronzer market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 56. Powder market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 57. Other face color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 58. Lip color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 59. Lipstick market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 60. Lip liner market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 61. Lip gloss market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 62. Lip tint market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 63. Others lip color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 64. Eye color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 65. Eye shadow market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 66. Eye liner market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 67. Mascara market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 68. Eye pencil market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 69. False eyelashes market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 70. Other eye cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 71. Nail color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 72. Shower and bath products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 73. Perfume/fragrances market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 74. U.S. beauty and personal care products market estimates & forecast, by end use (USD Billion)
Figure 75. U.S. men’s beauty and personal care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 76. U.S. women’s beauty and personal care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Figure 77. U.S. beauty and personal care products market estimates & forecast, by distribution channel (USD Billion)
Figure 78. U.S. beauty and personal care products market estimates & forecasts, through hypermarkets & supermarkets, 2018 - 2030 (USD Billion)
Figure 79. U.S. beauty and personal care products market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Billion)
Figure 80. U.S. beauty and personal care products market estimates & forecasts, through pharmacies & drugstores, 2018 - 2030 (USD Billion)
Figure 81. U.S. beauty and personal care products market estimates & forecasts, through online/e-commerce, 2018 - 2030 (USD Billion)
Figure 82. U.S. beauty and personal care products market estimates & forecasts, through other distribution channels, 2018 - 2030 (USD Billion)
Figure 83. Key company categorization
Figure 84. Company market share analysis, 2024
Figure 85. Strategic framework of U.S. beauty and personal care products market

Companies Mentioned

  • The Estée Lauder Companies
  • L'Oréal S.A.
  • Procter & Gamble (P&G) Company
  • Unilever plc
  • Johnson & Johnson
  • Shiseido Co., Ltd.
  • Coty Inc.
  • Revlon Consumer Products LLC
  • Natura&Co
  • Kao Corporation

Methodology

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Table Information

Report AttributeDetails
No. of Pages100
PublishedNovember 2024
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 102.73 Billion
Forecasted Market Value ( USD ) by 2030 $ 155.44 Billion
Compound Annual Growth Rate7.1%
Regions CoveredUnited States
No. of Companies Mentioned10

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About the Beauty and Personal Care Market

The Beauty and Personal Care market encompasses a wide range of products and services designed to enhance and maintain the physical appearance of individuals. This includes products such as cosmetics, skincare, haircare, fragrances, and personal hygiene items. These products are used to improve the appearance of the skin, hair, and nails, as well as to provide protection from environmental factors. Additionally, the market includes services such as spa treatments, hair styling, and makeup application. The Beauty and Personal Care market is highly competitive, with a variety of companies offering products and services to meet the needs of consumers. Some of the major players in the market include L'Oréal, Unilever, Procter & Gamble, Estée Lauder, and Shiseido. Other companies in the market include Avon, Coty, Kao, and Johnson & Johnson. Show Less Read more

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