Beer Wholesaling in the US - Industry Market Research Report

Fresh glass: A recovery in consumer spending is anticipated to drive economic growth, boosting industry revenue

Revenue growth for the Beer Wholesaling industry has been hindered by shifting alcohol consumption trends among consumers, particularly millennials. US consumers have been consuming less beer and opting for alternative alcoholic beverages. However, the industry has continued to benefit from laws that prevent the vertical integration of breweries and retailers. After the Prohibition Era, nearly every state enacted a three-tier distribution system, requiring three distinct levels within the alcoholic beverage supply chain, including producer, distributor and retailer. As a result, beer wholesalers have a protected role, purchasing beer from producers before storing and transporting it to downstream retailers. Since 2020, the COVID-19 (coronavirus) pandemic has resulted in rising demand for industry operators, with revenue rising 5.1% in 2020. IBISWorld estimates that industry revenue has grown at a CAGR of 0.9% to $89.4 billion over the past five years and will grow 1.4% in 2023 alone.

This industry comprises operators that primarily purchase, store, sell and distribute beer and other fermented malt beverages made by the Breweries industry (IBISWorld report 31212). This industry does not include operators that distribute distilled spirits and wine.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.