United States Cosmetics Market Report by Product Types, Gender, Distribution Channel, and Company Analysis 2024-2032

United States Cosmetics Market size is expected to be approximately US$ 142.79 Billion by 2032. The CAGR for the market from 2024 to 2032 is 4.80%. The publisher said that it amounted to US$ 93.60 Billion in 2023.

Pharmaceutical products called cosmetics are used to improve the appearance of skin and body odor. They come in various forms, including lotions, creams, powders, and more. Cosmetics protect, hydrate, and cleanse the skin. Consumers typically favor cosmetics with less detrimental impacts on their skin. Cosmetics have existed for at least 7,000 years and are used in nearly every society. A wide range of ethnicities and cultural backgrounds use makeup daily. The main elements influencing cosmetics' popularity are creative self-expression and self-identity. The primary purpose of cosmetics is to provide the wearer with a fresh, presentable appearance.

United States Cosmetics Industry Growth Trends

Rise in need for Organic and Vegan Products

Beauty firms are beginning to notice that sustainability is becoming an increasingly important aspect of the customer experience in the powerful world of cosmetics and beauty. A Clean Hub poll stated that 63% of customers rate clean beauty as "very or very important" when choosing cosmetics, demonstrating a strong preference for firms that practice environmental responsibility. 70% look at the eco-credentials of a business. The United States cosmetics business has seen a sharp increase in customer interest in organic beauty products. Natural and organic beauty products are in high demand as people's awareness of their health and the environment has grown. A study in Research Gate stated that 233 (56.4%) customers agreed/strongly agreed that cosmetics made with organic materials were healthier for the environment, and 81.8% of consumers agreed. This strong demand for organic and vegan products drives the United States cosmetics market.

Increased Investment in appearance by Consumers

Both men and women have become increasingly obsessed with their appearance over the last thirty years. Most people associate physical appearance, attractiveness, and beauty with body image. According to the Advanced Dermatology study, 67% of survey participants worried about their appearance, and 58% struggled with self-confidence, regardless of their spending patterns. Their increased investment in appearances drives the United States cosmetics market. Research published in Advanced Dermatology also found that adults spend an average of $722 yearly on appearance. For appearances, women spend more ($877) than men ($592). The average American has paid $630 for cosmetic procedures. Almost one in six Americans overspend on fitness and appearance.

Consumer Groups of Millennials and Gen Z Drive Growth in the Industry

The US Census Bureau estimates that Gen Z, born between 1997 and 2012, make up roughly 20% of the country's population in 2023. The Gen Z group is poised to upend the United States cosmetics industry because they value innovation and fulfilling lives. For instance, the "hybridization of products" has encouraged well-known companies to introduce skincare-infused makeup lines. The younger generation views diversity, sincerity, and freedom of individuality as essential beauty components. Eight out of ten Gen Z youth and millennials stated in a Viacom poll that "being yourself" is the word "that best suits their idea of beauty." Generation Z sees brands as an extension of themselves. Gen Z started shopping for cosmetics and health items earlier than previous generations. Because they always have access to tutorials, data, and proof, the younger generation is the most tech-savvy and self-educated. This educated generation of "skintellectuals" distributes and seeks information through social media and other internet channels. These factors propel the United States cosmetics market.

Availability and Growth of various Distribution Channels

The expansion of different distribution channels is driving the United States cosmetics market. The majority of customers (66%), according to Quantilope, have bought makeup online. Nonetheless, the majority (67%) still favor in-store cosmetics purchases. Makeup stores continue to be the best places to purchase goods in person. More than 35% of customers who would instead purchase makeup in-store do so primarily from Sephora or Ulta. 11% of respondents say they typically buy their cosmetics at a pharmacy, while 26% say they usually buy their makeup from supercenters like Walmart or Target. Remarkably, purchasing makeup straight from a brand's physical store ranks among the least common methods used by customers (5%). Customers are becoming aware of new cosmetics. While 41% of consumers utilize social media, 43% claim to have found new makeup through in-store displays. Instagram is the preferred platform for 88% of Gen Z consumers who use social media to find new items. In contrast, just 40% of people use Facebook, while 60% of people use YouTube. A variety of options are available to consumers in the US cosmetics market.

United States Cosmetics Company News

The United States cosmetics market businesses are Coty Inc., Procter & Gamble, The Estee Lauder Companies Inc., Colgate-Palmolive Company, Johnson & Johnson Services Inc., Revlon Inc., and Mary Kay Inc.

In March 2024 - Garnier delves into the trend of bond restoration by introducing its present-day Fructis Hair Filler line. This new product features advanced bond restoration systems to fill and repair visibly damaged hair effectively. A sturdy advertising and marketing initiative supports the product launch by TikTok and TV sensation Charli D'Amelio.

In March 2024 - Granado, a Brazilian beauty brand that originated in Rio de Janeiro in 1870, initiated a strategic endeavor to enhance its international sales presence. With connected locations in Paris, London, Lisbon, and Brussels, Granado recently inaugurated its inaugural store on Madison Avenue in New York City.

In February 2024 - Shiseido Company Limited's subsidiary, Shiseido Americas Corporation, finalized its DDG Skincare Holdings LLC acquisition, including the Dr. Dennis Gross Skincare brand. This acquisition aligns with Shiseido's skin beauty method, boosting its geographic growth and boom in the Americas.

In March 2023 - A'pieu debuted in the US, concentrating on Gen Z consumers with products like the Juicy Pang Water Blusher.

In February 2023 - The Beauty Health Company, renowned for its flagship brand HydrafacialTM, revealed a firm commitment to acquiring SkinStylus®, an FDA-cleared microneedling device, through a definitive agreement.

In September 2023 - The Brand Incubator by Innovative Beauty Group (IBG) unveiled a blue light-blocking cosmetics line at Walmart. This new range was developed to shield the skin from the adverse effects of digital devices.

In October 2023 - The renowned denim label Wrangler and fragrance experts Tru Western introduced a fresh line of colognes, drawing inspiration from the American cowboy's rugged confidence, bold spirit, and lifestyle.

Product Types - United States Cosmetics Market breakup in 5 viewpoints:

1. Skin and Sun Care Products
2. Hair Care Products
3. Deodorants and Fragrances
4. Makeup and Color Cosmetics
5. Others

Gender - United States Cosmetics Market breakup in 3 viewpoints:

1. Men
2. Women
3. Unisex

Type - United States Cosmetics Market breakup in 5 viewpoints:

1. Supermarkets/Hypermarkets
2. Specialty Store
3. Pharmacies
4. Online Sales
5. Others

All the Key players have been covered from 3 Viewpoints:

• Overview
• Recent Development
• Revenue Analysis

Company Analysis:

1. Coty Inc.
2. Procter & Gamble
3. The Estee Lauder Companies Inc.
4. Colgate-Palmolive Company
5. Johnson & Johnson Services Inc.
6. Revlon Inc.
7. Mary Kay Inc.