United States Electric Kettle Market Report and Forecast 2024-2032

United States Electric Kettle Market Report and Forecast 2024-2032

Market Outlook

According to the report, the United States electric kettle market reached a value of USD 3.75 billion in 2023. Aided by the increasing consumer penchant for quick and efficient means of boiling water for coffee, tea, and other culinary uses, the market is projected to further grow at a CAGR of 4.5% between 2024 and 2032 to reach a value of USD 5.60 billion by 2032.

An electric kettle is a kitchen appliance designed for quickly heating water. It consists of a heating element powered by electricity, a water reservoir, and a temperature control mechanism. When plugged in and turned on, it rapidly boils water, making it convenient for tasks like making tea, coffee, or instant meals.

The electric kettle market's expansion in US is anchored in the lifestyle shifts towards convenience and time-saving appliances. The fast-paced lifestyle of American consumers has elevated the electric kettle to a kitchen essential, given its speed and energy efficiency compared to traditional stovetop kettles. Additionally, the growing tea and artisan coffee culture in the United States has further bolstered the demand for electric kettles, especially those with temperature control features for brewing perfection.

Innovation and technological advancements have also influenced the United States electric kettle market outlook. Modern electric kettles come equipped with features such as temperature settings, keep-warm functions, and rapid boil technology, catering to the nuanced needs of gourmet beverage enthusiasts. Moreover, the aesthetic appeal and design of electric kettles have become a consideration for consumers, driving manufacturers to offer a variety of styles that complement modern kitchen interiors.

Several factors contribute to the robust United States electric kettle market growth. The convenience and speed of boiling water with electric kettles, coupled with their energy efficiency, make them an attractive option for consumers. The increasing consumption of tea and specialty coffee, which requires precise temperature control for optimal brewing, further drives the demand for advanced electric kettles. Additionally, the rise in health consciousness among American consumers has led to a greater intake of herbal teas and hot water, thus propelling the electric kettle's market growth.

Looking forward, the United States electric kettle market demand is poised for continued growth from 2024 to 2029. The market's future will be shaped by innovation, with smart kettles that can be controlled via smartphone apps and feature energy-saving modes expected to gain traction. The increasing emphasis on sustainability will also drive the development and adoption of eco-friendly electric kettles, made from biodegradable materials and designed for energy efficiency.

As consumers become more sophisticated in their beverage preparation, demand for electric kettles with advanced features, such as variable temperature control and fast boiling, is expected to rise. Moreover, the ongoing trend towards minimalism and modern aesthetics in kitchen appliances will influence the design and marketing strategies of electric kettle manufacturers.

Market Segmentation

The market can be divided based on material, application, distribution channel, and region.

Market Breakup by Material

• Stainless Steel
• Glass
• Plastic
• Others

Market Breakup by Application

• Residential
• Commercial

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Online Stores
• Others

Market Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the United States electric kettle market. Some of the major players explored in the report are as follows:

• Breville USA, Inc.
• Electrolux AB
• Conair LLC
• Conair Corporation (Cuisinart)
• Whirlpool Corporation (KitchenAid)
• Hamilton Beach Brands, Inc.
• TopNet Inc. (Ovente)
• Spectrum Brands, Inc.
• Groupe SEB USA
• Secura
• Others

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