U.S. Gluten-Free Food Products Market - Focused Insights 2024-2029

The U.S. gluten-free food products market is expected to grow at a CAGR of 8.36% from 2023-2029.

MARKET DRIVERS

Rising Incidence of Celiac Disease and Gluten Intolerance: The rising incidence of celiac disease and gluten intolerance is a major driver in the U.S. gluten-free food products market. Around 2.5 million U.S. people have been diagnosed with celiac disease, and studies suggest that its prevalence is rising. This drives consumer preference towards adopting a gluten-free food diet. Although gluten sensitivity is not medically defined, its prevalence is rising among the US population, accounting for 10-12% of the U.S. population. Improved diagnostic tools and increased media attention have increased public awareness of gluten sensitivity and celiac disease. This awareness helps to influence people to use gluten-free food products as a healthier option.

Increasing Availability of Diversified Gluten-Free Food Options: The increasing availability of diversified gluten-free food options is a key driver in the U.S. market, contributing to its ongoing growth. This is due to meeting diverse needs, rising innovations, and positive perceptions. There are many groups in the gluten-free market, including those with gluten sensitivity seeking perceived health benefits or symptom management, as well as individuals with celiac disease requiring strict medication. Diversification helps cater to the needs of both groups. Other individuals also have many dietary restrictions, like soy-free, nut-free, or dairy-free. The increasing availability of diversified options helps to expand the market reach. With a wide range of delicious and diverse options readily available, the positive perception of consuming gluten-free food products contributes to maintaining health. For instance, Amy's Kitchen offers a diverse range of products. It fuels the demand for gluten-free food products in the U.S. market during the forecast period.

U.S. GLUTEN-FREE FOOD PRODUCTS MARKET INSIGHTS

• The pasta & noodles product segment is growing significantly, with the fastest-growing CAGR of 8.57% during the forecast period. The pasta & noodles are the best alternative for traditional rice dishes and pasta, catering to those with gluten sensitivity and celiac disease. The rising demand for grab-and-go options, microwaveable solutions, and single-serve portions attracts people with busy lifestyles. Gluten-free pasta is easily available at online stores, supermarkets & hypermarkets in the U.S. This will drive the demand for gluten-free food products in the U.S. market during the forecast period.
• The adult segment holds the largest share of the U.S. gluten-free food products market by age group. The market is driven by growing celiac disease among adults later in life. Gluten-free food products can benefit seniors with arthritis or irritable bowel syndrome. Many seniors prefer gluten-free food products to maintain an active lifestyle or manage weight.
• The male gender segment in the U.S. gluten-free food products market shows prominent growth, with the highest CAGR during the forecast period. Men are more likely to consume higher-calorie options and larger portion sizes. They are also more health conscious and seek nutritional solutions. Celiac disease and gluten sensitivity issues are rising among males. This drives demand for gluten-free bakery products, pasta, noodles, etc., in the U.S. market during the forecast period.
• The online stores segment is growing prominently, with the fastest-growing CAGR of 8.61% in the U.S. gluten-free food products market. The online stores segment offers convenient shopping with wider options of gluten-free food products. It allows consumers to get required products easily. Online stores offer subscription options for regular food products like bread, snacks, or flour. Thus, it drives the demand for gluten-free food products in the U.S. market.

VENDOR LANDSCAPE

The U.S. gluten-free food products market report contains exclusive data on 28 vendors. The US gluten-free food products market is highly competitive, with established players and emerging brands competing for market share. Major players offer gluten-free food products in various tastes and textures and focus on expanding product categories. Amy's Kitchen, Barilla G. e R. Fratelli S.p.A, Bob's Red Mill Natural Foods, Conagra Brands, Inc., Flowers Foods, General Mills, Inc., Kellogg Co, Mondelēz International, Inc., The Hain Celestial Group, Inc., and The Kraft Heinz Company are the leading players with strong market penetration.

SEGMENTATION & FORECAST

• Product
• Bakery Products
• Breakfast Foods
• Pasta & Noodles
• Snacks, Condiments, & Others
• Age Group
• Adults
• Pediatrics
• Gender
• Females
• Males
• Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores & Department Stores
• Online Stores
• Others

VENDORS LIST

Key Vendors

• Amy's Kitchen
• Barilla G. e R. Fratelli S.p.A
• Bob's Red Mill Natural Foods
• Conagra Brands, Inc.
• Flowers Foods
• General Mills, Inc.
• Kellogg Co
• Mondelēz International, Inc.
• The Hain Celestial Group, Inc.
• The Kraft Heinz Company

Other Prominent Vendors

• Dawn Food Products, Inc.
• Dr. Schar AG / SPA
• Feel Good Foods
• Katz Gluten Free
• Nature's Path
• Now Foods
• PepsiCo, Inc
• Quinoa Corporation (Ancient Harvest)
• CAULIPOWER
• Crown Prince, Inc.
• Fody Foods
• Gluten-Free Prairie
• Gruma Corporation
• Inna's Kitchen Culinaria
• Namaste Foods
• Mountain High Organics
• OGGI FOODS Inc.
• Rachel Paul's Food

KEY QUESTIONS ANSWERED

1. How big is the U.S. gluten-free food products market?
2. What is the growth rate of the U.S. gluten-free food products market?
3. What are the key drivers of the U.S. gluten-free food products market?
4. Who are the primary U.S. gluten-free food products market players?