Marketing Consultants in the US - Industry Market Research Report

Well-consulted ways: Industry maturity over the coming years is expected to support demand for marketing consultants

The Marketing Consultants industry provides operating advice and assistance to clients on various marketing issues, including campaign strategy and planning, pricing and sales forecasting, among others. Over the five years to 2023, the industry has benefited from rising total advertising expenditure, which has resulted in greater demand for advisory services. As the economy improves, clients spend more on advertising, especially through new digital channels. As a result, many companies have sought the expertise of marketing consultants to help them navigate the world of online advertising and sales. Strong demand has translated into steady industry revenue growth at a CAGR of 3.3% to $79.3 billion over the past five years. This includes a slight decline of 0.3% in 2023, due to falling corporate profit and business sentiment. Industry profit has fallen over the past five years due to new entrants price undercutting incumbents and rising wage costs.

Firms in the Marketing Consultants industry provide operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product development and pricing, licensing and franchising planning and marketing planning and strategies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.