Mexican Restaurants in the US - Industry Market Research Report

Guac is extra: Rising consumer spending is expected to continue to support Mexican restaurants' revenue growth

The Mexican Restaurants industry has thrived over the past five years in response to several favorable trends that have increased the consumer base for Mexican cuisine. Mexican-style food has entered the mainstream American diet, primarily due to a growing Hispanic immigrant population that has increased both demand and supply of Mexican-style food. Additionally, domestic adaptations of Mexican cuisines, such as Tex-Mex, have grown in popularity, supported by major chains such as Taco Bell Corporation, which have a significant national presence. Despite strong annualized growth, industry revenue fell double digits in 2020 amid dining room closures during the COVID-19 pandemic. However, industry revenue has boomed as businesses were permitted to reopen and consumers flocked to dine out. Overall, industry revenue grew an annualized 2.4% to $80.3 billion over the past five years, including growth of 0.8% in 2023 alone. This industry is composed of restaurants that primarily serve Mexican-style, including Tex-Mex, food to patrons. It encompasses single-location, chain and franchised enterprises, as well as full-service and fast-food operators. These restaurants also sell alcoholic and other beverages. However, street and food truck vendors are excluded from the industry. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.