Personal Trainers in the US - Industry Market Research Report

Building Muscle: Spending on Discretionary Purchases, Such As Personal Training, Will Rise

The personal trainers industry operates in two general areas; the largest segment is located in gyms and other fitness centers, while the other segment is in-house operations, tailoring workouts and regiments to the individual client and their needs at home. This industry derives its demand from downstream consumer groups. The group with the highest demand for personal trainer services are the 35- to 50-year-old consumers. Due to the nature of the industry, consumers with a higher per capita disposable income are much more likely to purchase the discretionary good, that is, personal training. COVID-19 was a major roadblock for the industry; as the pandemic swept through the US, state and federal officials mandated that in-person events are shut down temporarily, and everyone had to remain socially distanced. These measures put a clamp on both personal trainers working at a gym and in-home operations, causing a significant drop in revenue during 2020. Overall, revenue for personal trainers is expected to grow at a marginal CAGR of 0.5% to $14.0 billion through 2023, when profit is set to reach 10.9%.

This industry includes individuals who offer one-on-one and small-group fitness training. Personal trainers may also provide personalized diet programs. Personal trainers are typically employed by gyms, fitness studios and hospitals, or they are self-employed. Large-group instructors and professional athletic trainers are not included as part of this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.