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Pickup Truck Market in the US 2025-2029

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    Report

  • 144 Pages
  • January 2025
  • Region: United States
  • TechNavio
  • ID: 5879426
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The pickup truck market in the US is forecasted to grow by USD 49.4 billion during 2023-2028, accelerating at a CAGR of 4.6% during the forecast period. The report on the pickup truck market in the US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased utility of pickup trucks, increasing product portfolio for pickup trucks, and increasing penetration of advanced driver assistance features in pickup trucks in the US.

The pickup truck market in the US is segmented as below:

By Product

  • Full-size pickup truck
  • Small-size and mid-size pickup truck

By Type

  • Extended cab and crew cab
  • Regular cab

By Geographical Landscape

  • North America
This study identifies the increasing incorporation of lighter materials in pickup truck manufacturing as one of the prime reasons driving the pickup truck market in the US growth during the next few years. Also, development of electric pickup trucks and adoption of autonomous technologies in electric pickup trucks will lead to sizable demand in the market.

The report on the pickup truck market in the US covers the following areas:

  • Pickup truck market in the US sizing
  • Pickup truck market in the US forecast
  • Pickup truck market in the US industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pickup truck market in the US vendors that include Ford Motor Co., General Electric Co., Honda Motor Co. Ltd., Hyundai Motor Co., Isuzu Motors Ltd., Mitsubishi Motors Corp., Nissan Motor Co. Ltd., Rivian Automotive LLC, Stellantis NV, Tesla Inc., Toyota Motor Corp., and Volkswagen AG. Also, the pickup truck market in the US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US: Year-over-year growth 2024-2029 (%)
Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Pickup Truck Market in US 2019 - 2023
Historic Market Size - Data Table on Pickup Truck Market in US 2019 - 2023 ($ billion)
5.2 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.3 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 The AI Impact on Pickup Truck Market in US
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 Full-size pickup truck - Market size and forecast 2024-2029
Chart on Full-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Data Table on Full-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Chart on Full-size pickup truck - Year-over-year growth 2024-2029 (%)
Data Table on Full-size pickup truck - Year-over-year growth 2024-2029 (%)
8.4 Small-size and mid-size pickup truck - Market size and forecast 2024-2029
Chart on Small-size and mid-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Data Table on Small-size and mid-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Chart on Small-size and mid-size pickup truck - Year-over-year growth 2024-2029 (%)
Data Table on Small-size and mid-size pickup truck - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Product
Market opportunity by Product ($ billion)
Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Type
9.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
9.3 Extended cab and crew cab - Market size and forecast 2024-2029
Chart on Extended cab and crew cab - Market size and forecast 2024-2029 ($ billion)
Data Table on Extended cab and crew cab - Market size and forecast 2024-2029 ($ billion)
Chart on Extended cab and crew cab - Year-over-year growth 2024-2029 (%)
Data Table on Extended cab and crew cab - Year-over-year growth 2024-2029 (%)
9.4 Regular cab - Market size and forecast 2024-2029
Chart on Regular cab - Market size and forecast 2024-2029 ($ billion)
Data Table on Regular cab - Market size and forecast 2024-2029 ($ billion)
Chart on Regular cab - Year-over-year growth 2024-2029 (%)
Data Table on Regular cab - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Type
Market opportunity by Type ($ billion)
Data Table on Market opportunity by Type ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Chevrolet
Chevrolet - Overview
Chevrolet - Product / Service
Chevrolet - Key offerings
SWOT
13.5 Ford Motor Co.
Ford Motor Co. - Overview
Ford Motor Co. - Business segments
Ford Motor Co. - Key offerings
Ford Motor Co. - Segment focus
SWOT
13.6 Honda Motor Co. Ltd.
Honda Motor Co. Ltd. - Overview
Honda Motor Co. Ltd. - Business segments
Honda Motor Co. Ltd. - Key news
Honda Motor Co. Ltd. - Key offerings
Honda Motor Co. Ltd. - Segment focus
SWOT
13.7 Hyundai Motor Co.
Hyundai Motor Co. - Overview
Hyundai Motor Co. - Business segments
Hyundai Motor Co. - Key news
Hyundai Motor Co. - Key offerings
Hyundai Motor Co. - Segment focus
SWOT
13.8 Isuzu Motors Ltd.
Isuzu Motors Ltd. - Overview
Isuzu Motors Ltd. - Product / Service
Isuzu Motors Ltd. - Key news
Isuzu Motors Ltd. - Key offerings
SWOT
13.9 Mitsubishi Motors Corp.
Mitsubishi Motors Corp. - Overview
Mitsubishi Motors Corp. - Business segments
Mitsubishi Motors Corp. - Key news
Mitsubishi Motors Corp. - Key offerings
Mitsubishi Motors Corp. - Segment focus
SWOT
13.10 Nissan Motor Co. Ltd.
Nissan Motor Co. Ltd. - Overview
Nissan Motor Co. Ltd. - Business segments
Nissan Motor Co. Ltd. - Key news
Nissan Motor Co. Ltd. - Key offerings
Nissan Motor Co. Ltd. - Segment focus
SWOT
13.11 Rivian Automotive LLC
Rivian Automotive LLC - Overview
Rivian Automotive LLC - Product / Service
Rivian Automotive LLC - Key news
Rivian Automotive LLC - Key offerings
SWOT
13.12 Stellantis NV
Stellantis NV - Overview
Stellantis NV - Business segments
Stellantis NV - Key news
Stellantis NV - Key offerings
Stellantis NV - Segment focus
SWOT
13.13 Tesla Inc.
Tesla Inc. - Overview
Tesla Inc. - Business segments
Tesla Inc. - Key news
Tesla Inc. - Key offerings
Tesla Inc. - Segment focus
SWOT
13.14 Toyota Motor Corp.
Toyota Motor Corp. - Overview
Toyota Motor Corp. - Business segments
Toyota Motor Corp. - Key news
Toyota Motor Corp. - Key offerings
Toyota Motor Corp. - Segment focus
SWOT
13.15 Volkswagen AG
Volkswagen AG - Overview
Volkswagen AG - Business segments
Volkswagen AG - Key news
Volkswagen AG - Key offerings
Volkswagen AG - Segment focus
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
14.8 Data synthesis
Data synthesis
14.9 360 degree market analysis
360 degree market analysis
14.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Product
Exhibits 5: Executive Summary - Chart on Market Segmentation by Type
Exhibits 6: Executive Summary - Chart on Company Market Positioning
Exhibits 7: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 8: Overview on criticality of inputs and factors of differentiation
Exhibits 9: Overview on factors of disruption
Exhibits 10: Impact of drivers and challenges in 2024 and 2029
Exhibits 11: Parent Market
Exhibits 12: Data Table on - Parent Market
Exhibits 13: Market characteristics analysis
Exhibits 14: Value chain analysis
Exhibits 15: Offerings of companies included in the market definition
Exhibits 16: Market segments
Exhibits 17: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits 18: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits 19: Chart on US: Year-over-year growth 2024-2029 (%)
Exhibits 20: Data Table on US: Year-over-year growth 2024-2029 (%)
Exhibits 21: Historic Market Size - Data Table on Pickup Truck Market in US 2019 - 2023 ($ billion)
Exhibits 22: Historic Market Size - Product Segment 2019 - 2023 ($ billion)
Exhibits 23: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
Exhibits 24: Five forces analysis - Comparison between 2024 and 2029
Exhibits 25: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 26: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 27: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 28: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 29: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 30: Chart on Market condition - Five forces 2024 and 2029
Exhibits 31: Chart on Product - Market share 2024-2029 (%)
Exhibits 32: Data Table on Product - Market share 2024-2029 (%)
Exhibits 33: Chart on Comparison by Product
Exhibits 34: Data Table on Comparison by Product
Exhibits 35: Chart on Full-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Exhibits 36: Data Table on Full-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Exhibits 37: Chart on Full-size pickup truck - Year-over-year growth 2024-2029 (%)
Exhibits 38: Data Table on Full-size pickup truck - Year-over-year growth 2024-2029 (%)
Exhibits 39: Chart on Small-size and mid-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Exhibits 40: Data Table on Small-size and mid-size pickup truck - Market size and forecast 2024-2029 ($ billion)
Exhibits 41: Chart on Small-size and mid-size pickup truck - Year-over-year growth 2024-2029 (%)
Exhibits 42: Data Table on Small-size and mid-size pickup truck - Year-over-year growth 2024-2029 (%)
Exhibits 43: Market opportunity by Product ($ billion)
Exhibits 44: Data Table on Market opportunity by Product ($ billion)
Exhibits 45: Chart on Type - Market share 2024-2029 (%)
Exhibits 46: Data Table on Type - Market share 2024-2029 (%)
Exhibits 47: Chart on Comparison by Type
Exhibits 48: Data Table on Comparison by Type
Exhibits 49: Chart on Extended cab and crew cab - Market size and forecast 2024-2029 ($ billion)
Exhibits 50: Data Table on Extended cab and crew cab - Market size and forecast 2024-2029 ($ billion)
Exhibits 51: Chart on Extended cab and crew cab - Year-over-year growth 2024-2029 (%)
Exhibits 52: Data Table on Extended cab and crew cab - Year-over-year growth 2024-2029 (%)
Exhibits 53: Chart on Regular cab - Market size and forecast 2024-2029 ($ billion)
Exhibits 54: Data Table on Regular cab - Market size and forecast 2024-2029 ($ billion)
Exhibits 55: Chart on Regular cab - Year-over-year growth 2024-2029 (%)
Exhibits 56: Data Table on Regular cab - Year-over-year growth 2024-2029 (%)
Exhibits 57: Market opportunity by Type ($ billion)
Exhibits 58: Data Table on Market opportunity by Type ($ billion)
Exhibits 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 60: Impact of drivers and challenges in 2024 and 2029
Exhibits 61: Overview on criticality of inputs and factors of differentiation
Exhibits 62: Overview on factors of disruption
Exhibits 63: Impact of key risks on business
Exhibits 64: Companies covered
Exhibits 65: Company ranking index
Exhibits 66: Matrix on companies position and classification
Exhibits 67: Chevrolet - Overview
Exhibits 68: Chevrolet - Product / Service
Exhibits 69: Chevrolet - Key offerings
Exhibits 70: SWOT
Exhibits 71: Ford Motor Co. - Overview
Exhibits 72: Ford Motor Co. - Business segments
Exhibits 73: Ford Motor Co. - Key offerings
Exhibits 74: Ford Motor Co. - Segment focus
Exhibits 75: SWOT
Exhibits 76: Honda Motor Co. Ltd. - Overview
Exhibits 77: Honda Motor Co. Ltd. - Business segments
Exhibits 78: Honda Motor Co. Ltd. - Key news
Exhibits 79: Honda Motor Co. Ltd. - Key offerings
Exhibits 80: Honda Motor Co. Ltd. - Segment focus
Exhibits 81: SWOT
Exhibits 82: Hyundai Motor Co. - Overview
Exhibits 83: Hyundai Motor Co. - Business segments
Exhibits 84: Hyundai Motor Co. - Key news
Exhibits 85: Hyundai Motor Co. - Key offerings
Exhibits 86: Hyundai Motor Co. - Segment focus
Exhibits 87: SWOT
Exhibits 88: Isuzu Motors Ltd. - Overview
Exhibits 89: Isuzu Motors Ltd. - Product / Service
Exhibits 90: Isuzu Motors Ltd. - Key news
Exhibits 91: Isuzu Motors Ltd. - Key offerings
Exhibits 92: SWOT
Exhibits 93: Mitsubishi Motors Corp. - Overview
Exhibits 94: Mitsubishi Motors Corp. - Business segments
Exhibits 95: Mitsubishi Motors Corp. - Key news
Exhibits 96: Mitsubishi Motors Corp. - Key offerings
Exhibits 97: Mitsubishi Motors Corp. - Segment focus
Exhibits 98: SWOT
Exhibits 99: Nissan Motor Co. Ltd. - Overview
Exhibits 100: Nissan Motor Co. Ltd. - Business segments
Exhibits 101: Nissan Motor Co. Ltd. - Key news
Exhibits 102: Nissan Motor Co. Ltd. - Key offerings
Exhibits 103: Nissan Motor Co. Ltd. - Segment focus
Exhibits 104: SWOT
Exhibits 105: Rivian Automotive LLC - Overview
Exhibits 106: Rivian Automotive LLC - Product / Service
Exhibits 107: Rivian Automotive LLC - Key news
Exhibits 108: Rivian Automotive LLC - Key offerings
Exhibits 109: SWOT
Exhibits 110: Stellantis NV - Overview
Exhibits 111: Stellantis NV - Business segments
Exhibits 112: Stellantis NV - Key news
Exhibits 113: Stellantis NV - Key offerings
Exhibits 114: Stellantis NV - Segment focus
Exhibits 115: SWOT
Exhibits 116: Tesla Inc. - Overview
Exhibits 117: Tesla Inc. - Business segments
Exhibits 118: Tesla Inc. - Key news
Exhibits 119: Tesla Inc. - Key offerings
Exhibits 120: Tesla Inc. - Segment focus
Exhibits 121: SWOT
Exhibits 122: Toyota Motor Corp. - Overview
Exhibits 123: Toyota Motor Corp. - Business segments
Exhibits 124: Toyota Motor Corp. - Key news
Exhibits 125: Toyota Motor Corp. - Key offerings
Exhibits 126: Toyota Motor Corp. - Segment focus
Exhibits 127: SWOT
Exhibits 128: Volkswagen AG - Overview
Exhibits 129: Volkswagen AG - Business segments
Exhibits 130: Volkswagen AG - Key news
Exhibits 131: Volkswagen AG - Key offerings
Exhibits 132: Volkswagen AG - Segment focus
Exhibits 133: SWOT
Exhibits 134: Inclusions checklist
Exhibits 135: Exclusions checklist
Exhibits 136: Currency conversion rates for US$
Exhibits 137: Research methodology
Exhibits 138: Information sources
Exhibits 139: Data validation
Exhibits 140: Validation techniques employed for market sizing
Exhibits 141: Data synthesis
Exhibits 142: 360 degree market analysis
Exhibits 143: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the pickup truck market in US: Ford Motor Co., General Electric Co., Honda Motor Co. Ltd., Hyundai Motor Co., Isuzu Motors Ltd., Mitsubishi Motors Corp., Nissan Motor Co. Ltd., Rivian Automotive LLC, Stellantis NV, Tesla Inc., Toyota Motor Corp., and Volkswagen AG.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is increasing incorporation of lighter materials in pickup truck manufacturing."

According to the report, one of the major drivers for this market is the increased utility of pickup trucks.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Chevrolet
  • Ford Motor Co.
  • Honda Motor Co. Ltd.
  • Hyundai Motor Co.
  • Isuzu Motors Ltd.
  • Mitsubishi Motors Corp.
  • Nissan Motor Co. Ltd.
  • Rivian Automotive LLC
  • Stellantis NV
  • Tesla Inc.
  • Toyota Motor Corp.
  • Volkswagen AG