U.S. Protein Supplements Market Size, Share & Trends Analysis Report By Source (Animal-based, Plant-based), By Product, By Application, By Distribution Channel, And Segment Forecasts, 2023 - 2030

The U.S. protein supplements market size is expected to reach USD 3.52 billion in 2030, growing at 7.8% CAGR from 2023 to 2030. The market is experiencing steady growth driven by several factors, including the increasing demand for sports nutrition supplements and the rising number of health-conscious consumers.

The growing awareness among individuals in the U.S. about maintaining their health and well-being, along with the proliferation of gyms, health clubs, and fitness centers, is expected to drive the demand for sports nutrition products. The rise in obesity cases in the country is another factor contributing to the increased demand for sports nutrition products, as consumers engage in sports and physical activities to combat obesity. Additionally, the participation of U.S. athletes in national and international sporting events is anticipated to fuel the demand for sports nutritional supplements.

Whey protein, derived from milk, is a commonly used ingredient in protein powders and beverages. Its inclusion allows manufacturers to reduce the use of synthetic ingredients, making their products more natural. With consumers from the U.S. becoming increasingly concerned about the ingredients in the products they consume, the use of organic ingredients in sports nutritional products is gaining traction. The market is also benefiting from the growing demand for sports nutrition products among consumers who engage in occasional physically demanding activities.

Certain protein supplement manufacturers are incorporating organic and natural ingredients into their product lines, driving market growth in the country. The use of appealing and informative packaging has led consumers to spend more on premium supplements, including protein supplements. Factors such as nutritional value, brand reputation, and safety play a role in consumers' purchasing decisions. Increasing consumer awareness about the benefits of dietary supplements through various channels, such as electronic and print media, is expected to further influence their buying behavior in the future.

The trend of proactively preventing chronic health issues has increased the demand for nutritional supplements in the U.S., as they contain essential ingredients that improve overall health. Moreover, personalized nutrition is gaining popularity in the U.S., which is expected to drive the demand for dietary supplements and contribute to the growth of the protein supplements industry in the country.

U.S. Protein Supplements Market Report Highlights

• Animal-based protein supplements held the largest market share in 2022 owing to the presence of higher protein concentration and are, therefore, preferred for manufacturing supplements
• Protein powder emerged as the largest product segment with the highest revenue share in 2022. Plant-based protein powders are also gaining popularity, driven by the increasing number of consumers opting for vegan or vegetarian diets
• Asia Pacific is estimated to grow significantly over the forecast period owing to rising awareness among consumers regarding the important role of gut health in overall wellness