Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.
Facing another year of uncertainty, restaurants are looking for new ways to gain a competitive edge. Many are investing in digital tools in hopes of wooing customers with personalized experiences.
Key Question: How are restaurants investing in technology to improve the customer experience?
Key Stat: Thirty-three percent of US restaurants plan to begin using AI for personalized guest marketing in 2024.
Key Report Features:
- 2 Exportable files for easy reading, analysis and sharing.
- 5 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- The restaurant industry faces another year of uncertainty
- Despite years of investments, utilizing data remains a challenge for the industry
- Unified commerce and AI are among the most prominent trends in restaurant digitization
- These back-end technology investments can create better experiences for customers, both in-store and online
- Sources
- Media Gallery
Charts
- One-Third of US Restaurants Plan to Begin Using AI for Personalized Guest Marketing in 2024
- The Cost of Eating Out Continues to Rise Faster Than the Cost of Food at Home
- Lack of Ready Insights to Improve the Customer Experience Is a Leading Issue With Restaurants' Technology and Automation Tools
- 65% of QSRs Have Shifted - or Plan to Shift - to a Unified Point-of-Sale Platform
- Over a Third of Customers Expect Personalized Features When Ordering From Restaurant Kiosks
