U.S. Electric Rice Cooker Market Size, Share & Trends Analysis Report By Product (Standard, Multifunctional), By Application (Household, Commercial), By Distribution Channel, And Segment Forecasts, 2023-2030

The U.S. electric rice cooker market size is expected to reach USD 459.6 million by 2030, expanding at a CAGR of 9.6% from 2023 to 2030, according to this report. Electric rice cookers are convenient and help save time. This equipment allows users to set a timer and the cooker switches off automatically after the preset time is over. This frees up time and effort that can be used for other tasks, making it a popular choice for busy households in the U.S.

Standard electric rice cookers are suitable for use where there is limited space in the kitchen and inadequate ventilation. These cookers are much simpler to operate & maintain and are perfect for cooking small quantities of rice. They have a compact design and can be easily ported from one place to another as per convenience. Electric cookers require less heat while cooking rice, making them a more environmentally friendly option. They also have digital timers with readouts and countdowns, providing convenience to users during the cooking process.

Growing consumer preference for convenient, energy-efficient, and multi-functional cooking appliances is a key factor driving the demand for electric rice cookers among U.S. households. Electric rice cookers can be used to cook a variety of grains apart from rice, such as oats and barley, and come with additional functions like slow cooking and steaming. Moreover, many of these appliances are equipped with advanced features such as smart controls and programmable settings, allowing for greater precision and flexibility in cooking. This makes them useful for a wider range of dishes, serving as the ideal cooking appliance in home kitchens.

Offline distribution channels, which include supermarkets, hypermarkets, and specialty stores, play an important role in the distribution of electric rice cookers. These channels offer consumers the opportunity to physically verify the product and compare prices before making a purchase. Offline distribution channels also provide consumers with the option of immediate purchase, eliminating the need to wait for delivery & the added costs and risks of shipping.

Players in the electric rice cooker industry are likely to focus on launching products with features that make cooking rice more convenient and efficient, such as smart controls, multi-functional capabilities, and a large capacity. In addition, there is a focus on sustainability, eco-friendliness, and health-conscious options, given the increasing demand for these attributes in consumer products.

U.S. Electric Rice Cooker Market Report Highlights

• The U.S. electric rice cooker industry size was valued at USD 220.4 million in 2022. Factors such as the increasing demand for convenience and the rising popularity of ethnic foods are expected to drive the market
• Standard rice cookers accounted for the largest share in 2022. Standard electric rice cookers are typically less expensive than their multifunctional and induction counterparts, making them more accessible to budget-conscious consumers
• The household application held the dominant share in 2022. Growing consumer preference for convenient, energy-efficient, and multifunctional cooking appliances is a key factor driving the demand for electric rice cookers among U.S. households
• Based on the distribution channel, the offline segment accounted for the largest share in 2022. Many consumers need to physically verify the size, style, model, functions, and features of an electric rice cooker before making a purchase
• The online distribution channel is expected to register the fastest CAGR of 12.3% from 2023 to 2030. The convenience and popularity of online shopping and the availability of a wide variety of electric rice cookers are key factors driving this segment