The global U.S. sex toys market size is expected to reach USD 17.11 billion by 2030, registering a CAGR of 8.38% from 2025 to 2030. Rising awareness and reducing stigma associated with sexual activities, due to sex-positive movements that aided to break stereotypes related to age, gender, and social construct of the population.
Market players are launching various campaigns to raise awareness and break the stigma around sex toys by changing consumer perception. For instance, in August 2021, LoveHoney Group launched a TV advertisement to show lingerie and sex toys under the Love How You Love campaign. Such advancements are projected to bode well for this industry’s growth.
Growing popularity of e-commerce to buy adult products is expected to boost the U.S. market’s growth. Availability of different adult products on online platforms has boosted their demand as customers can differentiate between brands and choose products that fit their needs and desires. This has created huge competition among companies to offer quality products that meet industry standards.
COVID-19 pandemic boosted online sales of sexual wellness products due to travel restrictions and fear of contracting the virus. Owing to the increased demand for products online, major supermarket chains are also adding these products to their online stores. For instance, in July 2022, Weinerschleiden lubricants by Fetish Mafia launched in 2018.
Market players are launching various campaigns to raise awareness and break the stigma around sex toys by changing consumer perception. For instance, in August 2021, LoveHoney Group launched a TV advertisement to show lingerie and sex toys under the Love How You Love campaign. Such advancements are projected to bode well for this industry’s growth.
Growing popularity of e-commerce to buy adult products is expected to boost the U.S. market’s growth. Availability of different adult products on online platforms has boosted their demand as customers can differentiate between brands and choose products that fit their needs and desires. This has created huge competition among companies to offer quality products that meet industry standards.
COVID-19 pandemic boosted online sales of sexual wellness products due to travel restrictions and fear of contracting the virus. Owing to the increased demand for products online, major supermarket chains are also adding these products to their online stores. For instance, in July 2022, Weinerschleiden lubricants by Fetish Mafia launched in 2018.
U.S. Sex Toys Market Report Highlights
- Based on product, the vibrators segment dominated the market with a revenue share of 22.84% in 2024 and expected to witness fastest CAGR during the forecast period.
- Based on distribution channel, the e-commerce segment dominated the market with a revenue share of 57.00% in 2024 and is expected to grow at the fastest CAGR during the forecast period.
- The West region dominated the market with a revenue share of 24.21% in 2024 and is expected to have the fastest CAGR during the forecast period.
- U.S. sex toys industry is highly competitive with the presence of many domestic and international players. Key companies are launching innovative products and are engaged in expansion strategies, such as acquisitions, partnerships & collaborations, accreditations, & donations. For instance, in December 2022, TENGA Co. Ltd. launched Dual Sensation Cup Extremes and Gentle & Strong Air Flow Cups, expanding its portfolio.
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments
- Competitive Landscape: Explore the market presence of key players worldwide
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
The leading players in the U.S. Sex Toys market include:
- Reckitt Benckiser Group plc
- Church & Dwight Co., Inc.
- Lovehoney Group Ltd.
- LifeStyles Healthcare Pte Ltd.
- LELO
- Doc Johnson Enterprises
- Unbound
- Tenga Co., Ltd.
- Fun Factory
- BMS Factory
- PHE, Inc. (Adam & Eve)
- California Exotic Novelties
- Pipedream Products
- Dame Products, Inc
- ILF, LLC
Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Market Variables, Trends, & Scope
Chapter 4. U.S. Sex Toys Market: Product Analysis
Chapter 5. U.S. Sex Toys Market: Distribution Channel Analysis
Chapter 6. Regional Outlook
Chapter 7. Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
- Reckitt Benckiser Group plc
- Church & Dwight Co., Inc.
- Lovehoney Group Ltd.
- LifeStyles Healthcare Pte Ltd.
- LELO
- Doc Johnson Enterprises
- Unbound
- Tenga Co., Ltd.
- Fun Factory
- BMS Factory
- PHE, Inc. (Adam & Eve)
- California Exotic Novelties
- Pipedream Products
- Dame Products, Inc
- ILF, LLC
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 105 |
| Published | October 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 10.62 Billion |
| Forecasted Market Value ( USD | $ 17.11 Billion |
| Compound Annual Growth Rate | 8.3% |
| Regions Covered | United States |
| No. of Companies Mentioned | 15 |
