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Test Preparation Market in US 2024-2028

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    Report

  • 151 Pages
  • October 2024
  • Region: United States
  • TechNavio
  • ID: 5024954
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The test preparation market is forecasted to grow by USD 16.27 billion during 2023-2028, accelerating at a CAGR of 7.6% during the forecast period. The report on the test preparation market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing emphasis on online mode of test preparation, rising demand for test preparation services in us, and growing popularity of personalized test preparation.

The test preparation market is segmented as below:

By End-user

  • Higher education
  • K-12

By Product

  • University exams
  • Certifications exams
  • High school exams
  • Elementary exams
  • Others

By Learning Method

  • Blended
  • Online

By Geographical Landscape

  • North America
This study identifies the technological advances in test preparation services as one of the prime reasons driving the test preparation market growth during the next few years. Also, increase in merger and acquisition activities and increasing use of analytical tools in test preparations will lead to sizable demand in the market.

The report on the test preparation market covers the following areas:

  • Test Preparation Market sizing
  • Test Preparation Market forecast
  • Test Preparation Market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading test preparation market vendors that include ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC. Also, the test preparation market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Learning Method
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US: Year-over-year growth 2023-2028 (%)
Data Table on US: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Test Preparation Market in US 2018 - 2022
Historic Market Size - Data Table on Test Preparation Market in US 2018 - 2022 ($ million)
4.2 End-user segment analysis 2018 - 2022
Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.3 Product segment analysis 2018 - 2022
Historic Market Size - Product Segment 2018 - 2022 ($ million)
4.4 Learning Method segment analysis 2018 - 2022
Historic Market Size - Learning Method Segment 2018 - 2022 ($ million)
5 Additional Value/Volume Data
5.1 Test preparation market in US by Product Type 2023 - 2028 ($ million)
Market Size (value) - Data Table on Test preparation market in US by Product Type 2023 - 2028 ($ million)
6 Five Forces Analysis
6.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
6.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
6.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
6.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
6.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
6.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
6.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
7 Market Segmentation by End-user
7.1 Market segments
Chart on End-user - Market share 2023-2028 (%)
Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
7.3 Higher education - Market size and forecast 2023-2028
Chart on Higher education - Market size and forecast 2023-2028 ($ million)
Data Table on Higher education - Market size and forecast 2023-2028 ($ million)
Chart on Higher education - Year-over-year growth 2023-2028 (%)
Data Table on Higher education - Year-over-year growth 2023-2028 (%)
7.4 K-12 - Market size and forecast 2023-2028
Chart on K-12 - Market size and forecast 2023-2028 ($ million)
Data Table on K-12 - Market size and forecast 2023-2028 ($ million)
Chart on K-12 - Year-over-year growth 2023-2028 (%)
Data Table on K-12 - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2023-2028 (%)
Data Table on Product - Market share 2023-2028 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 University exams - Market size and forecast 2023-2028
Chart on University exams - Market size and forecast 2023-2028 ($ million)
Data Table on University exams - Market size and forecast 2023-2028 ($ million)
Chart on University exams - Year-over-year growth 2023-2028 (%)
Data Table on University exams - Year-over-year growth 2023-2028 (%)
8.4 Certifications exams - Market size and forecast 2023-2028
Chart on Certifications exams - Market size and forecast 2023-2028 ($ million)
Data Table on Certifications exams - Market size and forecast 2023-2028 ($ million)
Chart on Certifications exams - Year-over-year growth 2023-2028 (%)
Data Table on Certifications exams - Year-over-year growth 2023-2028 (%)
8.5 High school exams - Market size and forecast 2023-2028
Chart on High school exams - Market size and forecast 2023-2028 ($ million)
Data Table on High school exams - Market size and forecast 2023-2028 ($ million)
Chart on High school exams - Year-over-year growth 2023-2028 (%)
Data Table on High school exams - Year-over-year growth 2023-2028 (%)
8.6 Elementary exams - Market size and forecast 2023-2028
Chart on Elementary exams - Market size and forecast 2023-2028 ($ million)
Data Table on Elementary exams - Market size and forecast 2023-2028 ($ million)
Chart on Elementary exams - Year-over-year growth 2023-2028 (%)
Data Table on Elementary exams - Year-over-year growth 2023-2028 (%)
8.7 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ million)
Data Table on Others - Market size and forecast 2023-2028 ($ million)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
8.8 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Learning Method
9.1 Market segments
Chart on Learning Method - Market share 2023-2028 (%)
Data Table on Learning Method - Market share 2023-2028 (%)
9.2 Comparison by Learning Method
Chart on Comparison by Learning Method
Data Table on Comparison by Learning Method
9.3 Blended - Market size and forecast 2023-2028
Chart on Blended - Market size and forecast 2023-2028 ($ million)
Data Table on Blended - Market size and forecast 2023-2028 ($ million)
Chart on Blended - Year-over-year growth 2023-2028 (%)
Data Table on Blended - Year-over-year growth 2023-2028 (%)
9.4 Online - Market size and forecast 2023-2028
Chart on Online - Market size and forecast 2023-2028 ($ million)
Data Table on Online - Market size and forecast 2023-2028 ($ million)
Chart on Online - Year-over-year growth 2023-2028 (%)
Data Table on Online - Year-over-year growth 2023-2028 (%)
9.5 Market opportunity by Learning Method
Market opportunity by Learning Method ($ million)
Data Table on Market opportunity by Learning Method ($ million)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Market positioning of companies
Matrix on companies position and classification
13.3 ArborBridge
ArborBridge - Overview
ArborBridge - Product / Service
ArborBridge - Key offerings
13.4 BenchPrep
BenchPrep - Overview
BenchPrep - Product / Service
BenchPrep - Key offerings
13.5 C2 Educational System Inc.
C2 Educational System Inc. - Overview
C2 Educational System Inc. - Product / Service
C2 Educational System Inc. - Key offerings
13.6 Cengage Learning Holdings II Inc.
Cengage Learning Holdings II Inc. - Overview
Cengage Learning Holdings II Inc. - Business segments
Cengage Learning Holdings II Inc. - Key offerings
Cengage Learning Holdings II Inc. - Segment focus
13.7 Club Z Inc.
Club Z Inc. - Overview
Club Z Inc. - Product / Service
Club Z Inc. - Key offerings
13.8 CogniFit Inc.
CogniFit Inc. - Overview
CogniFit Inc. - Product / Service
CogniFit Inc. - Key offerings
13.9 Graham Holdings Co.
Graham Holdings Co. - Overview
Graham Holdings Co. - Business segments
Graham Holdings Co. - Key offerings
Graham Holdings Co. - Segment focus
13.10 Imagine Learning LLC
Imagine Learning LLC - Overview
Imagine Learning LLC - Product / Service
Imagine Learning LLC - Key offerings
13.11 Instructure Holdings Inc.
Instructure Holdings Inc. - Overview
Instructure Holdings Inc. - Product / Service
Instructure Holdings Inc. - Key news
Instructure Holdings Inc. - Key offerings
13.12 Magoosh
Magoosh - Overview
Magoosh - Product / Service
Magoosh - Key offerings
13.13 McGraw Hill LLC
McGraw Hill LLC - Overview
McGraw Hill LLC - Product / Service
McGraw Hill LLC - Key news
McGraw Hill LLC - Key offerings
13.14 Pearson Plc
Pearson Plc - Overview
Pearson Plc - Business segments
Pearson Plc - Key news
Pearson Plc - Key offerings
Pearson Plc - Segment focus
13.15 PrepScholar
PrepScholar - Overview
PrepScholar - Product / Service
PrepScholar - Key offerings
13.16 Sylvan Learning LLC
Sylvan Learning LLC - Overview
Sylvan Learning LLC - Product / Service
Sylvan Learning LLC - Key offerings
13.17 TPR Education LLC
TPR Education LLC - Overview
TPR Education LLC - Product / Service
TPR Education LLC - Key offerings
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
14.8 Data synthesis
Data synthesis
14.9 360 degree market analysis
360 degree market analysis
14.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 5: Executive Summary - Chart on Market Segmentation by Product
Exhibits 6: Executive Summary - Chart on Market Segmentation by Learning Method
Exhibits 7: Executive Summary - Chart on Company Market Positioning
Exhibits 8: Parent Market
Exhibits 9: Data Table on - Parent Market
Exhibits 10: Market characteristics analysis
Exhibits 11: Value Chain Analysis
Exhibits 12: Offerings of companies included in the market definition
Exhibits 13: Market segments
Exhibits 14: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits 15: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits 16: Chart on US: Year-over-year growth 2023-2028 (%)
Exhibits 17: Data Table on US: Year-over-year growth 2023-2028 (%)
Exhibits 18: Historic Market Size - Data Table on Test Preparation Market in US 2018 - 2022 ($ million)
Exhibits 19: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
Exhibits 20: Historic Market Size - Product Segment 2018 - 2022 ($ million)
Exhibits 21: Historic Market Size - Learning Method Segment 2018 - 2022 ($ million)
Exhibits 22: Market Size (value) - Data Table on Test preparation market in US by Product Type 2023 - 2028 ($ million)
Exhibits 23: Five forces analysis - Comparison between 2023 and 2028
Exhibits 24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 29: Chart on Market condition - Five forces 2023 and 2028
Exhibits 30: Chart on End-user - Market share 2023-2028 (%)
Exhibits 31: Data Table on End-user - Market share 2023-2028 (%)
Exhibits 32: Chart on Comparison by End-user
Exhibits 33: Data Table on Comparison by End-user
Exhibits 34: Chart on Higher education - Market size and forecast 2023-2028 ($ million)
Exhibits 35: Data Table on Higher education - Market size and forecast 2023-2028 ($ million)
Exhibits 36: Chart on Higher education - Year-over-year growth 2023-2028 (%)
Exhibits 37: Data Table on Higher education - Year-over-year growth 2023-2028 (%)
Exhibits 38: Chart on K-12 - Market size and forecast 2023-2028 ($ million)
Exhibits 39: Data Table on K-12 - Market size and forecast 2023-2028 ($ million)
Exhibits 40: Chart on K-12 - Year-over-year growth 2023-2028 (%)
Exhibits 41: Data Table on K-12 - Year-over-year growth 2023-2028 (%)
Exhibits 42: Market opportunity by End-user ($ million)
Exhibits 43: Data Table on Market opportunity by End-user ($ million)
Exhibits 44: Chart on Product - Market share 2023-2028 (%)
Exhibits 45: Data Table on Product - Market share 2023-2028 (%)
Exhibits 46: Chart on Comparison by Product
Exhibits 47: Data Table on Comparison by Product
Exhibits 48: Chart on University exams - Market size and forecast 2023-2028 ($ million)
Exhibits 49: Data Table on University exams - Market size and forecast 2023-2028 ($ million)
Exhibits 50: Chart on University exams - Year-over-year growth 2023-2028 (%)
Exhibits 51: Data Table on University exams - Year-over-year growth 2023-2028 (%)
Exhibits 52: Chart on Certifications exams - Market size and forecast 2023-2028 ($ million)
Exhibits 53: Data Table on Certifications exams - Market size and forecast 2023-2028 ($ million)
Exhibits 54: Chart on Certifications exams - Year-over-year growth 2023-2028 (%)
Exhibits 55: Data Table on Certifications exams - Year-over-year growth 2023-2028 (%)
Exhibits 56: Chart on High school exams - Market size and forecast 2023-2028 ($ million)
Exhibits 57: Data Table on High school exams - Market size and forecast 2023-2028 ($ million)
Exhibits 58: Chart on High school exams - Year-over-year growth 2023-2028 (%)
Exhibits 59: Data Table on High school exams - Year-over-year growth 2023-2028 (%)
Exhibits 60: Chart on Elementary exams - Market size and forecast 2023-2028 ($ million)
Exhibits 61: Data Table on Elementary exams - Market size and forecast 2023-2028 ($ million)
Exhibits 62: Chart on Elementary exams - Year-over-year growth 2023-2028 (%)
Exhibits 63: Data Table on Elementary exams - Year-over-year growth 2023-2028 (%)
Exhibits 64: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 65: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 66: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits 67: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits 68: Market opportunity by Product ($ million)
Exhibits 69: Data Table on Market opportunity by Product ($ million)
Exhibits 70: Chart on Learning Method - Market share 2023-2028 (%)
Exhibits 71: Data Table on Learning Method - Market share 2023-2028 (%)
Exhibits 72: Chart on Comparison by Learning Method
Exhibits 73: Data Table on Comparison by Learning Method
Exhibits 74: Chart on Blended - Market size and forecast 2023-2028 ($ million)
Exhibits 75: Data Table on Blended - Market size and forecast 2023-2028 ($ million)
Exhibits 76: Chart on Blended - Year-over-year growth 2023-2028 (%)
Exhibits 77: Data Table on Blended - Year-over-year growth 2023-2028 (%)
Exhibits 78: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibits 79: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibits 80: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits 81: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits 82: Market opportunity by Learning Method ($ million)
Exhibits 83: Data Table on Market opportunity by Learning Method ($ million)
Exhibits 84: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 85: Impact of drivers and challenges in 2023 and 2028
Exhibits 86: Overview on criticality of inputs and factors of differentiation
Exhibits 87: Overview on factors of disruption
Exhibits 88: Impact of key risks on business
Exhibits 89: Companies covered
Exhibits 90: Matrix on companies position and classification
Exhibits 91: ArborBridge - Overview
Exhibits 92: ArborBridge - Product / Service
Exhibits 93: ArborBridge - Key offerings
Exhibits 94: BenchPrep - Overview
Exhibits 95: BenchPrep - Product / Service
Exhibits 96: BenchPrep - Key offerings
Exhibits 97: C2 Educational System Inc. - Overview
Exhibits 98: C2 Educational System Inc. - Product / Service
Exhibits 99: C2 Educational System Inc. - Key offerings
Exhibits 100: Cengage Learning Holdings II Inc. - Overview
Exhibits 101: Cengage Learning Holdings II Inc. - Business segments
Exhibits 102: Cengage Learning Holdings II Inc. - Key offerings
Exhibits 103: Cengage Learning Holdings II Inc. - Segment focus
Exhibits 104: Club Z Inc. - Overview
Exhibits 105: Club Z Inc. - Product / Service
Exhibits 106: Club Z Inc. - Key offerings
Exhibits 107: CogniFit Inc. - Overview
Exhibits 108: CogniFit Inc. - Product / Service
Exhibits 109: CogniFit Inc. - Key offerings
Exhibits 110: Graham Holdings Co. - Overview
Exhibits 111: Graham Holdings Co. - Business segments
Exhibits 112: Graham Holdings Co. - Key offerings
Exhibits 113: Graham Holdings Co. - Segment focus
Exhibits 114: Imagine Learning LLC - Overview
Exhibits 115: Imagine Learning LLC - Product / Service
Exhibits 116: Imagine Learning LLC - Key offerings
Exhibits 117: Instructure Holdings Inc. - Overview
Exhibits 118: Instructure Holdings Inc. - Product / Service
Exhibits 119: Instructure Holdings Inc. - Key news
Exhibits 120: Instructure Holdings Inc. - Key offerings
Exhibits 121: Magoosh - Overview
Exhibits 122: Magoosh - Product / Service
Exhibits 123: Magoosh - Key offerings
Exhibits 124: McGraw Hill LLC - Overview
Exhibits 125: McGraw Hill LLC - Product / Service
Exhibits 126: McGraw Hill LLC - Key news
Exhibits 127: McGraw Hill LLC - Key offerings
Exhibits 128: Pearson Plc - Overview
Exhibits 129: Pearson Plc - Business segments
Exhibits 130: Pearson Plc - Key news
Exhibits 131: Pearson Plc - Key offerings
Exhibits 132: Pearson Plc - Segment focus
Exhibits 133: PrepScholar - Overview
Exhibits 134: PrepScholar - Product / Service
Exhibits 135: PrepScholar - Key offerings
Exhibits 136: Sylvan Learning LLC - Overview
Exhibits 137: Sylvan Learning LLC - Product / Service
Exhibits 138: Sylvan Learning LLC - Key offerings
Exhibits 139: TPR Education LLC - Overview
Exhibits 140: TPR Education LLC - Product / Service
Exhibits 141: TPR Education LLC - Key offerings
Exhibits 142: Inclusions checklist
Exhibits 143: Exclusions checklist
Exhibits 144: Currency conversion rates for US$
Exhibits 145: Research methodology
Exhibits 146: Information sources
Exhibits 147: Data validation
Exhibits 148: Validation techniques employed for market sizing
Exhibits 149: Data synthesis
Exhibits 150: 360 degree market analysis
Exhibits 151: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the test preparation market: ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is technological advances in test preparation services."

According to the report, one of the major drivers for this market is the increasing emphasis on online mode of test preparation.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • ArborBridge
  • BenchPrep
  • Blackboard Inc.
  • C2 Educational System Inc.
  • Cengage Learning Holdings II Inc.
  • Club Z Inc.
  • CogniFit Inc.
  • Graham Holdings Co.
  • Imagine Learning LLC
  • Instructure Holdings Inc.
  • Kaplan Inc.
  • Magoosh
  • McGraw Hill LLC
  • Pearson Plc
  • PrepScholar
  • Sylvan Learning LLC
  • Test Innovators
  • TESTIVE
  • TPR Education LLC
  • USATestprep LLC