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U.S. Immersive Technology Market Size, Share & Trends Analysis Report by Component (Hardware, Software), Technology (Virtual Reality, Augmented Reality), Application (Training & Learning, Emergency Services), Industry, and Segment Forecasts, 2024-2030

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    Report

  • 80 Pages
  • May 2024
  • Region: United States
  • Grand View Research
  • ID: 5976436
Description Jump to:
The U.S. immersive technology market size is expected to reach USD 47.49 billion by 2030, growing at a CAGR of 23.9% from 2024 to 2030. The rapid advancement of technology and increasing demand for immersive technology devices are expected to drive the growth.

The degree of innovation is high in the market, new software solutions and improved user experiences driving the evolution. Companies are increasingly adopting AI-driven technologies such as speech recognition, machine learning, and computer vision to enhance user interactions in immersive technology devices. Social media platforms, entertainment, healthcare, and education are the prominent sectors to experience growing demand for immersive technology.

Multinational brands have adopted immersive technology into their websites and applications, allowing customers to try and experience products virtually without leaving home, which has increased online orders and website impressions. Fashion and retail brands collaborate with social media companies to advertise their new products through immersive technology such as Augmented Reality (AR) and Mixed Reality (MR) to interact with customers.

U.S. Immersive Technology Market Report Highlights

  • The hardware component held the largest market share of 48.4% in 2023. Immersive technology devices including VR and MR headsets use hardware components such as sensors, displays, and microphones. With the use of immersive technology headsets in training and skill development, the demand for hardware is expected to grow significantly.
  • VR technology held the largest market share in 2023.The rapid growth in demand for VR headsets is driving the segment. VR headsets are being widely adopted in gaming, education, and healthcare sectors.
  • Training & learning application held the largest market share in 2023. VR headsets are used in simulation training in controlled environments and are widely being used in education, healthcare, emergency services and aviation industry.
  • Gaming industry held the largest market share in 2023. Companies such as PlayStation, Meta, and Nintendo have introduced VR headsets and VR compatible games that give first-person perspective to gamers and give haptic feedback on controllers which creates a truly immersive gaming experience.
  • In September 2023,Meta announced a new program with 15 U.S. universities that is expected to teach students using immersive technology. Meta announced that they would add an education shelf in the Meta Quest store for users to access educational content.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. U.S. Immersive Technology Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. U.S. Immersive Technology Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Manufacturing/Technology Trends
3.2.2. Sales Channel Analysis
3.2.3. List of Potential End-Users
3.3. Regulatory Framework
3.4. Factors Influencing Prices of U.S. Immersive Technology Market
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Industry Analysis Tools
3.6.1. Porter’s Five Forces Analysis
3.6.2. Macro-environmental Analysis
Chapter 4. U.S. Immersive Technology Market: Component Estimates & Trend Analysis
4.1. Component Movement Analysis & Market Share, 2023 & 2030
4.2. U.S. Immersive Technology Market Estimates & Forecast, by Component, 2018 to 2030 (USD Million)
4.3. Hardware
4.3.1. Hardware Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.2. HMD
4.3.2.1. HMD Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.3. GTD
4.3.3.1. GTD Market Estimates and Forecasts, 2018-2030 (USD Million)
4.3.4. PDW
4.3.4.1. PDW Market Estimates and Forecasts, 2018-2030 (USD Million)
4.4. Software/Platform
4.4.1. Software/Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5. Services
4.5.1. Services Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.2. Professional Services
4.5.2.1. Professional Services Market Estimates and Forecasts, 2018-2030 (USD Million)
4.5.3. Managed Services
4.5.3.1. Managed Services Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 5. U.S. Immersive Technology Market: Technology Estimates & Trend Analysis
5.1. Technology Movement Analysis & Market Share, 2023 & 2030
5.2. U.S. Immersive Technology Market Estimates & Forecast, by Technology, 2018 to 2030 (USD Million)
5.3. Virtual Reality (VR)
5.3.1. Virtual Reality (VR) Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
5.4. Augmented Reality (AR)
5.4.1. Augmented Reality (AR) Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
5.5. Mixed Reality (MR)
5.5.1. Mixed Reality (MR) Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
5.6. Others
5.6.1. Others Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 6. U.S. Immersive Technology Market: Application Estimates & Trend Analysis
6.1. Application Movement Analysis & Market Share, 2023 & 2030
6.2. U.S. Immersive Technology Market Estimates & Forecast, by Application, 2018 to 2030 (USD Million)
6.3. Training & Learning
6.3.1. Training & Learning Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
6.4. Emergency Services
6.4.1. Emergency Services Immersive Market Estimates and Forecasts, 2018-2030 (USD Million)
6.5. Product Development
6.5.1. Product Development Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
6.6. Sales & Marketing
6.6.1. Sales & Marketing Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
6.7. Others
6.7.1. Others Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 7. U.S. Immersive Technology Market: Industry Estimates & Trend Analysis
7.1. Industry Movement Analysis & Market Share, 2023 & 2030
7.2. U.S. Immersive Technology Market Estimates & Forecast, by Industry, 2018 to 2030 (USD Million)
7.3. Aerospace & Defense
7.3.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
7.4. Manufacturing
7.4.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
7.5. Automotive
7.5.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
7.6. Education
7.6.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
7.7. Media & Entertainment
7.7.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
7.8. Gaming
7.8.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
7.9. Healthcare
7.9.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
7.10. Retail & E-commerce
7.10.1. Retail & E-commerce Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
7.11. Others
7.11.1. Others Immersive Technology Market Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 8. U.S. Immersive Technology Market - Competitive Landscape
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Company Position Analysis, 2023
8.4. Company Heat Map Analysis
8.5. Strategy Mapping
8.6. Company Profiles
8.6.1. Meta
8.6.1.1. Participant’s Overview
8.6.1.2. Financial Performance
8.6.1.3. Product Benchmarking
8.6.1.4. Recent Developments
8.6.2. Barco NV
8.6.2.1. Participant’s Overview
8.6.2.2. Financial Performance
8.6.2.3. Product Benchmarking
8.6.2.4. Recent Developments
8.6.3. Eon Reality
8.6.3.1. Participant’s Overview
8.6.3.2. Financial Performance
8.6.3.3. Product Benchmarking
8.6.3.4. Recent Developments
8.6.4. Google LLC (Alphabet INC.)
8.6.4.1. Participant’s Overview
8.6.4.2. Financial Performance
8.6.4.3. Product Benchmarking
8.6.4.4. Recent Developments
8.6.5. Magic Leap
8.6.5.1. Participant’s Overview
8.6.5.2. Financial Performance
8.6.5.3. Product Benchmarking
8.6.5.4. Recent Developments
8.6.6. Microsoft Corporation
8.6.6.1. Participant’s Overview
8.6.6.2. Financial Performance
8.6.6.3. Product Benchmarking
8.6.6.4. Recent Developments
8.6.7. IBM Corporation
8.6.7.1. Participant’s Overview
8.6.7.2. Financial Performance
8.6.7.3. Product Benchmarking
8.6.7.4. Recent Developments
8.6.8. HTC Corporation
8.6.8.1. Participant’s Overview
8.6.8.2. Financial Performance
8.6.8.3. Product Benchmarking
8.6.8.4. Recent Developments
8.6.9. Sony Corporation
8.6.9.1. Participant’s Overview
8.6.9.2. Financial Performance
8.6.9.3. Product Benchmarking
8.6.9.4. Recent Developments
8.6.10. Samsung Electronics CO. Ltd.
8.6.10.1. Participant’s Overview
8.6.10.2. Financial Performance
8.6.10.3. Product Benchmarking
8.6.10.4. Recent Developments
8.6.11. Ultraleap Limited (Leap Motion. Inc.)
8.6.11.1. Participant’s Overview
8.6.11.2. Financial Performance
8.6.11.3. Product Benchmarking
8.6.11.4. Recent Developments
8.6.12. Comp 12
8.6.12.1. Participant’s Overview
8.6.12.2. Financial Performance
8.6.12.3. Product Benchmarking
8.6.12.4. Recent Developments
List of Tables
Table 1 List of Abbreviations
Table 2 U.S. Immersive Technology Market, by Component, 2018-2030 (USD Million)
Table 3 U.S. Immersive Technology Market, by Technology, 2018-2030 (USD Million)
Table 4 U.S. Immersive Technology Market, by Application, 2018-2030 (USD Million)
Table 5 U.S. Immersive Technology Market, by Industry, 2018-2030 (USD Million)
List of Figures
Figure 1 Market Research Process
Figure 2 Data Triangulation Techniques
Figure 3 Primary Research Pattern
Figure 4 Market Research Approaches
Figure 5 QFD Modeling for Market Share Assessment
Figure 6 Information Procurement
Figure 7 Market Formulation and Validation
Figure 8 Data Validating & Publishing
Figure 9 Market Segmentation & Scope
Figure 10 U.S. Immersive Technology Market Snapshot
Figure 11 Segment Snapshot (1/2)
Figure 12 Segment Snapshot (1/2)
Figure 13 Competitive Landscape Snapshot
Figure 14 Parent Market Outlook
Figure 15 U.S. Immersive Technology Market Value, 2023 (Revenue, USD Million)
Figure 16 U.S. Immersive Technology Market - Value Chain Analysis
Figure 17 U.S. Immersive Technology Market - Price Trend Analysis 2018-2030 (Revenue, USD Million)
Figure 18 U.S. Immersive Technology Market - Market Dynamics
Figure 19 U.S. Immersive Technology Market - Porter’s Five Forces Analysis
Figure 20 U.S. Immersive Technology Market - PESTEL Analysis
Figure 21 U.S. Immersive Technology Market Estimates & Forecasts, by Component: Key Takeaways
Figure 22 U.S. Immersive Technology Market Share, by Component, 2023 & 2030
Figure 23 Hardware Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 24 Software/Platform Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 25 Services Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 26 U.S. Immersive Technology Market Estimates & Forecasts, by Technology: Key Takeaways
Figure 27 U.S. Immersive Technology Market Share, by Technology, 2023 & 2030
Figure 28 Virtual Reality (VR) Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 29 Augmented Reality (AR) Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 30 Mixed Reality (MR) Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 31 Others Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 32 U.S. Immersive Technology Market Estimates & Forecasts, by Application: Key Takeaways
Figure 33 U.S. Immersive Technology Market Share, by Application, 2023 & 2030
Figure 34 Training & Learning Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 35 Emergency Services Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 36 Product Development Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 37 Sales & Marketing Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 38 Others Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 39 U.S. Immersive Technology Market Estimates & Forecasts, by Industry: Key Takeaways
Figure 40 U.S. Immersive Technology Market Share, by Industry, 2023 & 2030
Figure 41 Aerospace & Defense Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 42 Manufacturing Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 43 Automotive Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 44 Education Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 45 Media & Entertainment Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 46 Gaming Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 47 Healthcare Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 48 Retail & E-commerce Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 49 Others Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 50 Key Company Categorization
Figure 51 Company Market Positioning
Figure 52 Strategy Mapping

Companies Mentioned

  • Meta
  • Barco NV
  • Eon Reality
  • Google LLC (Alphabet INC.)
  • Magic leap
  • Microsoft Corporation
  • IBM Corporation
  • HTC Corporation
  • Sony Corporation
  • Samsung Electronics CO. Ltd.
  • Ultraleap Limited (Leap Motion. Inc.)
  • Comp 12

Methodology

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About the Virtual Reality Market

The Virtual Reality (VR) market is a subset of the larger Virtual and Augmented Reality (AR/VR) industry. It is focused on the development and sale of hardware and software products that enable users to experience immersive, computer-generated environments. VR technology is used in a variety of applications, including gaming, entertainment, education, healthcare, and industrial training. VR hardware typically consists of a headset, controllers, and tracking systems. The headset is the most important component, as it is responsible for displaying the virtual environment. Controllers and tracking systems allow users to interact with the environment. Software is also an important component of the VR market. This includes content creation tools, game engines, and applications that enable users to experience the virtual environment. The VR market is highly competitive, with a number of companies offering products and services. Some of the major players in the market include Oculus, HTC, Sony, Microsoft, Samsung, and Google. Show Less Read more

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