Video Equipment Global Market Report 2024

The video equipment market size has grown steadily in recent years. It will grow from $128.02 billion in 2023 to $133.09 billion in 2024 at a compound annual growth rate (CAGR) of 4.0%. The growth observed in the historical period can be linked to various factors such as television broadcasting, the film and entertainment industry, surveillance and security applications, and video conferencing and communication technologies.

The video equipment market size is expected to see steady growth in the next few years. It will grow to $151.67 billion in 2028 at a compound annual growth rate (CAGR) of 3.3%. Looking ahead to the forecast period, the growth is expected to be driven by emerging trends like the integration of 5G networks and high-definition content, the adoption of augmented and virtual reality technologies, the continued relevance of remote work and online education, the expansion of video streaming services, and the increasing use of the Internet of Things (IoT) for surveillance and related applications. Notable trends anticipated in the forecast period include the proliferation of 8K and high-resolution video, the development of compact and portable solutions, the incorporation of artificial intelligence (AI) and machine learning, the rise of live streaming and user-generated content, and a growing focus on sustainability and eco-friendly practices.

The video equipment market experienced significant growth, primarily due to an increase in disposable incomes. This rise in disposable incomes was largely a result of economic expansion and the growing middle-class populations in developing nations like China, India, and Brazil. According to data from the World Bank, in 2021, lower-middle-income countries had a per capita net disposable income ranging from $1,036 to $4,045, while upper-middle-income countries had a per capita net disposable income ranging from $4,046 to $12,535. This boost in earnings played a crucial role in elevating disposable incomes in emerging markets, subsequently driving up the demand for consumer electronics products like televisions and home theatre systems.

The primary categories of video equipment include televisions, video cameras, and video players. Televisions function as systems for transmitting audio and visual signals over extended distances to allow individuals to view content in their homes. These products find application in both offline and online contexts, serving various end-user industries, including both B2B and B2C sectors.

The video equipment market research report is one of a series of new reports that provides video equipment market statistics, including video equipment industry global market size, regional shares, competitors with a video equipment market share, detailed video equipment market segments, market trends and opportunities, and any further data you may need to thrive in the video equipment industry. This video equipment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The burgeoning popularity of digital streaming services is set to drive the growth of the video equipment market in the foreseeable future. Digital streaming services encompass online platforms that grant users access to a vast array of digital multimedia content, spanning movies, television shows, music, and more. These streaming services have contributed to the video equipment market's growth by fueling consumer demand for high-quality displays, smart TVs, and versatile equipment that enhances the streaming experience. As streaming content continues to assert itself as a dominant form of entertainment, consumers are increasingly willing to invest in video equipment to optimize their viewing and streaming experiences. For example, in April 2023, Netflix Inc., a US-based streaming media company, reported in a press release that it had 223 million paying subscribers in the fourth quarter of 2022, a number that had risen to 231 million by the first three months of 2023. This underscores how the increasing popularity of digital streaming services is a key driver for the growth of the video equipment market.

The video equipment market has been significantly influenced by shifts in consumer lifestyles and preferences. As smartphone and internet penetration rates have increased and digital technologies and social media have advanced, consumers have moved away from traditional television in favor of new forms of entertainment, particularly online video streaming services accessible on mobile devices. This transition has led to a decline in television viewership, particularly among millennials. For instance, in August 2023, data from the UK's Office of Communications revealed that the weekly reach of broadcast TV experienced a notable annual decline, decreasing from 83% in 2021 to 79% in 2022. Furthermore, the ongoing trend of reduced broadcast TV viewership continued, with a 12% year-on-year decline, reflecting a 16% decrease compared to pre-pandemic levels. These changes in consumer preferences have placed constraints on the demand for video equipment in the market.

The demand for Ultra HD televisions is rapidly increasing due to their energy efficiency and ability to deliver high-quality images. Ultra HD televisions encompass both 4K and 8K UHD models, featuring an aspect ratio of 16:9 or wider and a minimum resolution of 3840x2160 pixels. The transition from traditional CRT and LCD TVs to ultra-HD TVs has been swift, driven by the rapid pace of technological advancements. For example, in August 2023, data from the UK's Office of Communications revealed that individuals aged over 64 watched 8% less broadcast TV in 2022 compared to the previous year, with their viewership being 6% lower than in 2019, the last pre-pandemic year. Older viewers are increasingly embracing streaming services, with the utilization of Disney+ among online individuals over 64 rising from 7% in 2022 to 12% in 2023. In many developed countries such as the US and the UK, smart TVs were present in 34% of global households by the end of 2020, with sales growing by 7.4% in 2020 and expected to become the majority by 2026. These trends clearly indicate a high demand for ultra-HD 4K and 8K televisions.

Leading companies in the video equipment market are actively developing augmented reality and virtual reality devices as a means to differentiate themselves in the industry. Virtual reality immerses users in computer-generated environments, while augmented reality overlays digital content onto the real world to enhance the user's perception. For example, in September 2023, Meta Platforms, Inc., a US-based technology company, introduced the Meta Quest 3, a mixed reality headset. This device boasts mixed reality capabilities that enable seamless transitions between virtual reality and real-world environments with the addition of virtual overlays. Powered by the Snapdragon XR2 Gen 2 platform, it delivers impressive graphics and rapid loading times, accompanied by a 4K+ Infinite Display, customizable fit, and enhanced spatial audio. This innovative approach demonstrates how major players are incorporating augmented and virtual reality technologies into their offerings to remain competitive in the market.

In February 2021, Solutionz, an audio-visual integrator based in the United States, completed the acquisition of Total Video Equipment for an undisclosed sum. This strategic move enabled Solutionz to enhance its capacity to plan, construct, and oversee audio-visual integration projects across the Tri-State area. Total Video Equipment is a US-based manufacturer of video equipment.

Major companies operating in the video equipment market include Bose Corporation, LG Electronics Inc., Panasonic Corporation, Sony Corporation, Samsung Electronics Co. Ltd., Toshiba Corporation, Koninklijke Philips N.V. (Philips), D&M Holdings Inc., Sharp Corporation, Harman International Industries Incorporated, Hisense Group, TCL Corporation, Skyworth Group, Vizio Inc., Fujitsu Limited, Sansui Electric Co. Ltd., Haier Group, Hitachi Ltd., Lloyd Electric & Engineering Ltd., Micromax Informatics Ltd., Xiaomi Corporation (Mi), Onida Electronics, Canon Inc., JVC Kenwood Corporation, Fujifilm Holdings Corporation, GoPro Inc., Nikon Corporation, Blackmagic Design Pty. Ltd., RED Digital Cinema, Grass Valley USA LLC, Avid Technology Inc., Atomos Limited, Teradek LLC, Marshall Electronics Inc., NewTek Inc., Vitec Group plc, Ross Video Ltd., Evertz Microsystems Ltd., Telestream LLC, Matrox Electronic Systems Ltd., FOR-A Company Limited, ChyronHego Corporation

Asia-Pacific was the largest region in the video equipment market in 2023. North America was the second-largest region in the video equipment market. The regions covered in the video equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the video equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The video equipment market consists of sales of smart TV, liquid crystal displays (LCD), light-emitting diodes (LED), cathode ray tubes (CRT), video cameras, DVD/Blu-ray players, video cassette recorders, and other video equipment. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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