Wall Décor Market Report 2025

This Wall Décor report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The wall décor market size has grown strongly in recent years. It will grow from $60.76 billion in 2024 to $64.7 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to urbanization and housing construction, consumer preferences and aesthetics, economic conditions, art and culture.

The wall décor market size is expected to see strong growth in the next few years. It will grow to $86.89 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to increasing demand for e-commerce and online retail, growing demand for sustainability and eco-friendly designs, health and wellness considerations, hospitality and commercial spaces, shift to remote work. Major trends in the forecast period include sustainable and eco-friendly designs, digital art and prints, mixed media and texture, gallery walls and asymmetrical arrangements, artisan and handmade products.

The growing trend of focusing on aesthetic appeal in households and offices is expected to drive the growth of the wall decor market in the future. Aesthetic refers to improving the appearance of objects in an artistic manner that adds pleasant and positive value. People are increasingly prioritizing interior design to create aesthetically pleasing environments in homes and offices, which also enhances functionality. Wall decor enhances the visual appeal of walls in homes and offices through paintings and designs. For example, in August 2023, The Aesthetic Society published its annual Aesthetic Plastic Surgery National Databank report for 2022, revealing a significant 14% increase in overall aesthetic procedures compared to the previous year. This growth is largely due to a 23% rise in nonsurgical procedures, reflecting a growing preference for minimally invasive treatments among patients. As a result, the rising focus on creating aesthetically pleasing spaces in households and offices is fueling the growth of the wall decor market.

The growth of e-commerce and online shopping is expected to drive the expansion of the wall décor market in the future. E-commerce involves the buying and selling of goods and services over the internet, with online shopping being a specific subset where consumers purchase products online. The rise of e-commerce and online shopping increases accessibility, offers a wider range of products, and provides convenience, customization options, competitive pricing, and visual displays from online retailers. Additionally, customer reviews and recommendations, the creation of a global marketplace, and the use of targeted marketing strategies further contribute to market growth. For example, in 2022-2023, Australia's e-commerce landscape continued to flourish, with over 82% of households making at least one online purchase. This marks a significant increase from previous years, underscoring the growing reliance on online shopping. About 60% of Australians made more than 12 purchases annually, reflecting a shift towards regular online shopping habits. Total online goods spending reached an impressive USD 42.93 billion (63.8 billion AUD), accounting for 18% of all retail sales, with an annual growth rate of 1.7%. As a result, the rising trend of e-commerce and online shopping is driving the growth of the wall décor market.

Leading companies in the wall decor market are leveraging artificial intelligence (AI) to gain a competitive edge. The integration of AI in wall decor involves incorporating AI-powered elements to enhance understanding of interior design. For instance, DecoSynth, a U.S.-based technology company, launched a personalized wall decor platform in July 2023. This service utilizes AI to generate images based on user descriptions, allowing easy customization and offering a diverse array of printing options such as paper, canvas, acrylic, and metal plates. Users pay only for the selected prints, making it a cost-effective solution.

Major companies in the wall decor market are innovating and introducing new products like digital walls. Digital walls are customizable and sophisticated wall coverings available online, providing a broad spectrum of design options to enhance living spaces' aesthetics. UDC Homes, an India-based paints and wallpaper company, introduced Digital Walls in April 2023, showcasing a diverse collection of customizable and elegant wallpaper and wall mural designs. From contemporary to traditional motifs, including styles like tropical, floral, and abstract, Digital Walls enable homeowners to explore creative possibilities and craft unique designs.

In February 2024, Havenly, a US-based interior design service and home furnishings company, acquired The Citizenry for an undisclosed amount. This acquisition allows Havenly to broaden its product offerings by including distinctive wall décor options that cater to consumers seeking unique and meaningful designs. The Citizenry, a US-based company, specializes in providing handcrafted wall hangings and art pieces.

Major companies operating in the wall décor market include Bed Bath & Beyond Inc., The Home Depot Inc., Inter IKEA Systems B.V., Lowe's Companies Inc, Target Corporation, Wal-Mart Stores Inc., Art.co Inc., Brewster Home Fashion, Benjamin Moore & Co, York Wallcoverings Inc., F. Schumacher & Co., Crossville Inc., J. Josephson Inc., Wallquest Inc., The Sherwin-Williams Company, Koroseal Wall Protection, Len-Tex Corporation, Society6 Inc., Saatchi Art Inc., Art authority llc., Paintru Inc., Art Discovery Limited, Redbubble Limited, Schoolhouse Electric & Supply Co., Urban Outfitters Inc., Rifle Paper Co., One Kings Lane Inc., Big Wall Decor, Wayfair Inc., Z Gallerie LLC.

North America was the largest region in the wall decor market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the global wall décor market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the wall décor market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Wall decor encompasses decorative items like paintings, wall art, clocks, decals, and more, utilized in home decor to enhance the ambiance and visual appeal of a room. It contributes to creating a cohesive atmosphere, fostering a connected feel, and potentially increasing the value of the property. Wall decor serves to impart an artistic touch to residential and office spaces.

The primary products in the wall decor market include shelves, wall stickers, hangings, frameworks, mirrors, metal works, wall art, paintings, and various other items. Shelves, for instance, function as storage units, bookcases, and more, mounted on walls to both hold objects and contribute to the overall aesthetic. These shelves are commonly crafted from materials like wood, fabric, textiles, plastic, glass, and metal. Distribution channels for wall decor products include wholesalers, distributors, hypermarkets, supermarkets, specialty stores, online retailers, and others. The applications of wall decor span across households, offices and businesses, medical and dental facilities, hotels and spas, as well as restaurants, cafes, and bars.

The wall décor market research report is one of a series of new reports that provides wall décor market statistics, including wall décor industry global market size, regional shares, competitors with a wall décor market share, detailed wall décor market segments, market trends and opportunities, and any further data you may need to thrive in the wall décor industry. This wall décor market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The wall decor market consists of sales of wall hangings, wall fabrics, and wall sconces. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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