The water softening systems market size has grown strongly in recent years. It will grow from $4.26 billion in 2024 to $4.55 billion in 2025 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to water quality concerns, industrial and residential demand, health and appliance protection, infrastructure development, consumer preferences.
The water softening systems market size is expected to see strong growth in the next few years. It will grow to $6.07 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to water softening as a service, industrial applications, customization and scalability, consumer education and awareness, water recycling and reuse, and market expansion in developing regions. Major trends in the forecast period include smart technology integration, sustainable solutions, health-centric solutions, consumer education and awareness, customization and scalability.
The anticipated growth in the water-softening systems market is largely attributed to the increasing agricultural activities. These activities encompass a wide range of farming practices, including harvesting, breeding, producing agricultural products, and raising animals for farming purposes. Water-softening systems play a crucial role in agricultural settings by reducing water surface tension, aiding in nutrient supply, supporting water and mineral absorption, accelerating plant growth, and ultimately enhancing overall yields. For example, based on estimates from the Ministry of Agriculture and Farmers Welfare in India, wheat production for 2022-23 is projected to reach 112.18 million tons, marking a 4.12% increase from the previous year. This significant rise in agricultural activities directly contributes to driving the demand for water softening systems.
The rising water consumption is anticipated to drive the growth of the water-softening systems market during the forecast period. Water consumption refers to the volume of water that is not returned to its source after use. Water-softening systems are designed to reduce water hardness by eliminating minerals like calcium and magnesium. The water softening process, especially during the regeneration phase, can result in higher water usage. For instance, according to the *Nature* journal, a UK-based weekly scientific publication, global water demand across all uses is approximately 4,600 km³ annually, which is expected to rise by 20% to 30% by 2050, reaching between 5,500 and 6,000 km³ per year. Furthermore, global water demand for agriculture is projected to increase by 60% by 2025. Consequently, the growing water usage will propel the growth of the water-softening systems market.
Technological advancements have become a significant trend gaining traction in the water softening systems market. Key companies within this sector are concentrating on developing new technologies to maintain their competitive position. For example, in April 2024, Thermax, an Indian engineering and manufacturing firm specializing in energy, environmental, and chemical solutions, inaugurated its state-of-the-art manufacturing facility in Pune, India. This strategic initiative highlights the company’s dedication to providing innovative and sustainable water and wastewater treatment solutions.
Technological advancements have emerged as a key trend gaining popularity in the water softening systems market. Major companies in this field are focused on innovating new technologies to maintain their market position. For instance, in July 2023, Culligan, a US-based leader and pioneer in delivering superior water treatment and services, launched its first-ever AI WaterBot, Cullie. Cullie represents the latest innovation from this industry trailblazer, utilizing ChatGPT conversational capabilities to enhance the Culligan customer experience by providing 24/7 educational support and improving website interactions.
In January 2023, Xylem, a US-based company specializing in water infrastructure and pumping, acquired Evoqua for $7.5 billion. This acquisition creates a transformative platform aimed at addressing the world’s critical water challenges, enhancing leadership in water technologies and solutions, and securing strong positions in resilient, high-growth markets. Evoqua, also based in the US, specializes in water softening and filtration.
Major companies operating in the water softening systems market are EcoWater Systems LLC, Kinetico Incorporated, Hydroflux Pty Ltd., Envicare Technologies Pvt. Ltd., Wychwood Water Systems Ltd., Harvey Water Softeners Ltd., Pelican Water Systems, BWT AG, Marlo Incorporated, Monarch Water Ltd., Watts Water Technologies Inc., Feedwater Limited, Qingdao Haier Co. Ltd., Dwater Limited, Culligan International Company, Water-Right Inc., Canature Environmental Products Co. Ltd., A.O. Smith Corporation, 3M Company, General Electric Company, Whirlpool Corporation, COWAY Co. Ltd., LG Electronics Inc., Panasonic Corporation, Samsung Electronics Co. Ltd., Unilever N.V., Procter & Gamble Co., Kao Corporation, Colgate-Palmolive Company, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, Clorox Company, Ecolab Inc., Dow Chemical Company, BASF SE, Solvay SA, Akzo Nobel N.V.
North America was the largest region in the water softening systems market in 2024. The regions covered in the water softening systems market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the water softening systems market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Water softening systems are whole-house filtration systems that employ the ion exchange process to remove calcium and magnesium minerals, which contribute to water hardness.
The primary types of water-softening systems include twin cylinders, mono-cylinders, and multi-cylinders. A twin-cylinder water softener is equipped with two tanks, allowing one to be in use while the other undergoes the regeneration process. Softeners can be categorized as salt-based ion exchange softeners, salt-free water softeners operated by electric means, and non-electric methods. These systems find applications in various settings, including residential, commercial, and industrial contexts, and are distributed through channels such as specialty stores, hypermarkets or supermarkets, and online stores.
The water softening systems market research report is one of a series of new reports that provides water softening systems market statistics, including water softening systems industry global market size, regional shares, competitors with a water softening systems market share, detailed water softening systems market segments, market trends and opportunities, and any further data you may need to thrive in the water softening systems industry. This water softening systems market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The water softening systems market consists of sales of ion exchange water softeners, dual-tank water softeners, and other types. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The water softening systems market size is expected to see strong growth in the next few years. It will grow to $6.07 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to water softening as a service, industrial applications, customization and scalability, consumer education and awareness, water recycling and reuse, and market expansion in developing regions. Major trends in the forecast period include smart technology integration, sustainable solutions, health-centric solutions, consumer education and awareness, customization and scalability.
The anticipated growth in the water-softening systems market is largely attributed to the increasing agricultural activities. These activities encompass a wide range of farming practices, including harvesting, breeding, producing agricultural products, and raising animals for farming purposes. Water-softening systems play a crucial role in agricultural settings by reducing water surface tension, aiding in nutrient supply, supporting water and mineral absorption, accelerating plant growth, and ultimately enhancing overall yields. For example, based on estimates from the Ministry of Agriculture and Farmers Welfare in India, wheat production for 2022-23 is projected to reach 112.18 million tons, marking a 4.12% increase from the previous year. This significant rise in agricultural activities directly contributes to driving the demand for water softening systems.
The rising water consumption is anticipated to drive the growth of the water-softening systems market during the forecast period. Water consumption refers to the volume of water that is not returned to its source after use. Water-softening systems are designed to reduce water hardness by eliminating minerals like calcium and magnesium. The water softening process, especially during the regeneration phase, can result in higher water usage. For instance, according to the *Nature* journal, a UK-based weekly scientific publication, global water demand across all uses is approximately 4,600 km³ annually, which is expected to rise by 20% to 30% by 2050, reaching between 5,500 and 6,000 km³ per year. Furthermore, global water demand for agriculture is projected to increase by 60% by 2025. Consequently, the growing water usage will propel the growth of the water-softening systems market.
Technological advancements have become a significant trend gaining traction in the water softening systems market. Key companies within this sector are concentrating on developing new technologies to maintain their competitive position. For example, in April 2024, Thermax, an Indian engineering and manufacturing firm specializing in energy, environmental, and chemical solutions, inaugurated its state-of-the-art manufacturing facility in Pune, India. This strategic initiative highlights the company’s dedication to providing innovative and sustainable water and wastewater treatment solutions.
Technological advancements have emerged as a key trend gaining popularity in the water softening systems market. Major companies in this field are focused on innovating new technologies to maintain their market position. For instance, in July 2023, Culligan, a US-based leader and pioneer in delivering superior water treatment and services, launched its first-ever AI WaterBot, Cullie. Cullie represents the latest innovation from this industry trailblazer, utilizing ChatGPT conversational capabilities to enhance the Culligan customer experience by providing 24/7 educational support and improving website interactions.
In January 2023, Xylem, a US-based company specializing in water infrastructure and pumping, acquired Evoqua for $7.5 billion. This acquisition creates a transformative platform aimed at addressing the world’s critical water challenges, enhancing leadership in water technologies and solutions, and securing strong positions in resilient, high-growth markets. Evoqua, also based in the US, specializes in water softening and filtration.
Major companies operating in the water softening systems market are EcoWater Systems LLC, Kinetico Incorporated, Hydroflux Pty Ltd., Envicare Technologies Pvt. Ltd., Wychwood Water Systems Ltd., Harvey Water Softeners Ltd., Pelican Water Systems, BWT AG, Marlo Incorporated, Monarch Water Ltd., Watts Water Technologies Inc., Feedwater Limited, Qingdao Haier Co. Ltd., Dwater Limited, Culligan International Company, Water-Right Inc., Canature Environmental Products Co. Ltd., A.O. Smith Corporation, 3M Company, General Electric Company, Whirlpool Corporation, COWAY Co. Ltd., LG Electronics Inc., Panasonic Corporation, Samsung Electronics Co. Ltd., Unilever N.V., Procter & Gamble Co., Kao Corporation, Colgate-Palmolive Company, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, Clorox Company, Ecolab Inc., Dow Chemical Company, BASF SE, Solvay SA, Akzo Nobel N.V.
North America was the largest region in the water softening systems market in 2024. The regions covered in the water softening systems market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the water softening systems market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Water softening systems are whole-house filtration systems that employ the ion exchange process to remove calcium and magnesium minerals, which contribute to water hardness.
The primary types of water-softening systems include twin cylinders, mono-cylinders, and multi-cylinders. A twin-cylinder water softener is equipped with two tanks, allowing one to be in use while the other undergoes the regeneration process. Softeners can be categorized as salt-based ion exchange softeners, salt-free water softeners operated by electric means, and non-electric methods. These systems find applications in various settings, including residential, commercial, and industrial contexts, and are distributed through channels such as specialty stores, hypermarkets or supermarkets, and online stores.
The water softening systems market research report is one of a series of new reports that provides water softening systems market statistics, including water softening systems industry global market size, regional shares, competitors with a water softening systems market share, detailed water softening systems market segments, market trends and opportunities, and any further data you may need to thrive in the water softening systems industry. This water softening systems market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The water softening systems market consists of sales of ion exchange water softeners, dual-tank water softeners, and other types. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Water Softening Systems Market Characteristics3. Water Softening Systems Market Trends and Strategies4. Water Softening Systems Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Water Softening Systems Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Water Softening Systems Market34. Recent Developments in the Water Softening Systems Market
5. Global Water Softening Systems Growth Analysis and Strategic Analysis Framework
6. Water Softening Systems Market Segmentation
7. Water Softening Systems Market Regional and Country Analysis
8. Asia-Pacific Water Softening Systems Market
9. China Water Softening Systems Market
10. India Water Softening Systems Market
11. Japan Water Softening Systems Market
12. Australia Water Softening Systems Market
13. Indonesia Water Softening Systems Market
14. South Korea Water Softening Systems Market
15. Western Europe Water Softening Systems Market
16. UK Water Softening Systems Market
17. Germany Water Softening Systems Market
18. France Water Softening Systems Market
19. Italy Water Softening Systems Market
20. Spain Water Softening Systems Market
21. Eastern Europe Water Softening Systems Market
22. Russia Water Softening Systems Market
23. North America Water Softening Systems Market
24. USA Water Softening Systems Market
25. Canada Water Softening Systems Market
26. South America Water Softening Systems Market
27. Brazil Water Softening Systems Market
28. Middle East Water Softening Systems Market
29. Africa Water Softening Systems Market
30. Water Softening Systems Market Competitive Landscape and Company Profiles
31. Water Softening Systems Market Other Major and Innovative Companies
35. Water Softening Systems Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Water Softening Systems Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on water softening systems market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for water softening systems ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The water softening systems market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- the market characteristics section of the report defines and explains the market.
- the market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- the forecasts are made after considering the major factors currently impacting the market. These include:
- the forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- the regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- the competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- the trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Type: Twin Cylinder; Mono Cylinder; Multi-Cylinder2) by Softener Type: Salt-Based Ion Exchange Softener; Salt-Free Water Softener
3) by Operation: Electric; Non-Electric
4) by Application: Residential; Commercial; Industrial
5) by Distribution Channel: Specialty Stores; Hypermarkets or Supermarkets; Online Stores
Subsegments:
1) by Twin Cylinder: Alternating Twin Cylinder Systems; Continuous Flow Twin Cylinder Systems2) by Mono Cylinder: Single Tank Systems; Compact Mono Cylinder Systems
3) by Multi-Cylinder: Multi-Tank Systems; Parallel Multi-Cylinder Systems
Key Companies Mentioned: EcoWater Systems LLC; Kinetico Incorporated; Hydroflux Pty Ltd.; Envicare Technologies Pvt. Ltd.; Wychwood Water Systems Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Water Softening Systems market report include:- EcoWater Systems LLC
- Kinetico Incorporated
- Hydroflux Pty Ltd.
- Envicare Technologies Pvt. Ltd.
- Wychwood Water Systems Ltd.
- Harvey Water Softeners Ltd.
- Pelican Water Systems
- BWT AG
- Marlo Incorporated
- Monarch Water Ltd.
- Watts Water Technologies Inc.
- Feedwater Limited
- Qingdao Haier Co. Ltd.
- Dwater Limited
- Culligan International Company
- Water-Right Inc.
- Canature Environmental Products Co. Ltd.
- A.O. Smith Corporation
- 3M Company
- General Electric Company
- Whirlpool Corporation
- COWAY Co. Ltd.
- LG Electronics Inc.
- Panasonic Corporation
- Samsung Electronics Co. Ltd.
- Unilever N.V.
- Procter & Gamble Co.
- Kao Corporation
- Colgate-Palmolive Company
- Church & Dwight Co. Inc.
- Henkel AG & Co. KGaA
- Reckitt Benckiser Group PLC
- Clorox Company
- Ecolab Inc.
- Dow Chemical Company
- BASF SE
- Solvay SA
- Akzo Nobel N.V.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | February 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 4.55 Billion |
| Forecasted Market Value ( USD | $ 6.07 Billion |
| Compound Annual Growth Rate | 7.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 39 |
