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Wax Melts Market Size, Share & Trends Analysis Report by Product (Paraffin, Soy Wax, Palm Wax, Beeswax), Pack (Single Pack, Multi-Pack), Application (Household, Commercial), Region, and Segment Forecasts, 2024-2030

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    Report

  • 110 Pages
  • December 2023
  • Region: Global
  • Grand View Research
  • ID: 5921068
The global wax melts market is expected to reach USD 5.19 billion by 2030 and is projected to grow at a CAGR of 6.1% from 2024 to 2030. The rising demand for home decor across the globe is a key factor in the growth of the wax melt industry. Wax melts are a convenient and affordable way to add scent and ambiance to any room as consumers look for ways to make their homes more comfortable and welcoming. Wax melts are considered safer and more convenient than traditional candles since they do not require an open flame. This makes them a popular choice among consumers with young children or pets.

Additionally, the pandemic had an impact on the kinds of fragrances that people were buying. Demand increased for scents like lemon, eucalyptus, and lavender that were considered to promote hygiene. Additionally, scents like vanilla and sandalwood that are associated with relaxation were also in demand.

Eventually, the COVID-19 pandemic caused a change in consumer purchasing habits for wax melts, including a rise in the desire for house fragrances and a preference for online buying. The kinds of fragrances that people were buying also shifted, with an emphasis on aromas connected to relaxation and cleanliness.

A rising millennial population and increased consumer spending are the major factors propelling the demand for wax melts. Additionally, key players are expanding into new locations and product portfolios to spread awareness regarding the brand and the usage of candles. For instance, in January 2022, Diptyque launched a candle and wax melts collection. The company is excessively promoting its products through endorsements and Key Opinion Leaders (KOL) to garner demand from consumers across China due to the rising population and the changing consumer preferences with regard to fashion and home décor.

The growing customer preference for organic and environmentally friendly goods is the main driver of soy wax melts. As an environmentally acceptable substitute for conventional paraffin wax, which is made from petroleum, soy wax is produced from soybeans, a resource that is both renewable and sustainable.

Furthermore, North America is estimated to be the dominate in 2022 owing to the innovation in wax melts has led to the development of unique and creative products that offer added value to consumers. For instance, the introduction of wax melts that have dual fragrances. These products contain two distinct fragrances in one melt, allowing consumers to create their unique scent by blending the.

Wax Melts Market Report Highlights

  • Palm wax melting segment is expected to witness substantial growth over the forecast period. Palm wax candles are gaining popularity due to their eco-friendliness and sustainable nature. Palm wax is derived from palm oil, which is a renewable resource that is easily replenished
  • Multi-pack wax melts segment is expected to witness substantial growth over the forecast period from 2024 to 2030. Multi-pack candles offer customers the opportunity to experiment with different scents and find the perfect combination for their needs
  • Wax melts for commercial application are expected to witness substantial growth over the forecast period. The use of wax melts in aromatherapy has been found to have a positive impact on mood and emotional well-being
  • Wax melts are often used in China to freshen up indoor spaces, such as bedrooms, living rooms, and bathrooms. They are also used to create a relaxing and calming atmosphere during meditation or yoga sessions

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Wax Melts Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Raw Material Trends & Outlook
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations
Chapter 5. Wax Melts Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Wax Melts Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
5.2.1. Paraffin
5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.2. Soy Wax
5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.3. Palm Wax
5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.4. Beeswax
5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.2.5. Others
5.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Wax Melts Market: Pack Estimates & Trend Analysis
6.1. Pack Movement Analysis & Market Share, 2023 & 2030
6.2. Wax Melts Market Estimates & Forecast, By Pack, 2018 to 2030 (USD Million)
6.2.1. Single Pack
6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.2.2. Multi Pack
6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Wax Melts Market: Application Estimates & Trend Analysis
7.1. Application Movement Analysis & Market Share, 2023 & 2030
7.2. Wax Melts Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
7.2.1. Household
7.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
7.2.2. Commercial
7.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 8. Wax Melts Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2023 & 2030
8.2. North America
8.2.1. North America wax melts market estimates & forecast, 2018-2030 (USD Million)
8.2.2. U.S.
8.2.2.1. Key country dynamics
8.2.2.2. U.S. wax melts market estimates & forecast, 2018-2030 (USD Million)
8.2.3. Canada
8.2.3.1. Key country dynamics
8.2.3.2. Canada wax melts market estimates & forecast, 2018-2030 (USD Million)
8.2.4. Mexico
8.2.4.1. Key country dynamics
8.2.4.2. Mexico wax melts market estimates & forecast, 2018-2030 (USD Million)
8.3. Europe
8.3.1. Europe wax melts market estimates & forecast, 2018-2030 (USD Million)
8.3.2. Germany
8.3.2.1. Key country dynamics
8.3.2.2. Germany wax melts market estimates & forecast, 2018-2030 (USD Million)
8.3.3. U.K.
8.3.3.1. Key country dynamics
8.3.3.2. U.K. wax melts market estimates & forecast, 2018-2030 (USD Million)
8.3.4. France
8.3.4.1. Key country dynamics
8.3.4.2. France wax melts market estimates & forecast, 2018-2030 (USD Million)
8.3.5. Spain
8.3.5.1. Key country dynamics
8.3.5.2. U.K. wax melts market estimates & forecast, 2018-2030 (USD Million)
8.3.6. Italy
8.3.6.1. Key country dynamics
8.3.6.2. France wax melts market estimates & forecast, 2018-2030 (USD Million)
8.4. Asia-Pacific
8.4.1. Asia-Pacific wax melts market estimates & forecast, 2018-2030 (USD Million)
8.4.2. China
8.4.2.1. Key country dynamics
8.4.2.2. China wax melts market estimates & forecast, 2018-2030 (USD Million)
8.4.3. Japan
8.4.3.1. Key country dynamics
8.4.3.2. Japan wax melts market estimates & forecast, 2018-2030 (USD Million)
8.4.4. India
8.4.4.1. Key country dynamics
8.4.4.2. India wax melts market estimates & forecast, 2018-2030 (USD Million)
8.4.5. Indonesia
8.4.5.1. Key country dynamics
8.4.5.2. India wax melts market estimates & forecast, 2018-2030 (USD Million)
8.4.6. Australia & New Zealand
8.4.6.1. Key country dynamics
8.4.6.2. Australia & New Zealand wax melts market estimates & forecast, 2018-2030 (USD Million)
8.5. Central & South America
8.5.1. Central & South America wax melts market estimates & forecast, 2018-2030 (USD Million)
8.5.2. Brazil
8.5.2.1. Key country dynamics
8.5.2.2. Brazil wax melts market estimates & forecast, 2018-2030 (USD Million)
8.6. Middle East & Africa
8.6.1. Middles East & Africa wax melts market estimates & forecast, 2018-2030 (USD Million)
8.6.2. South Africa
8.6.2.1. Key country dynamics
8.6.2.2. South Africa wax melts market estimates & forecast, 2018-2030 (USD Million)
Chapter 9. Wax Melts Market - Competitive Landscape
9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Company Market Share Analysis
9.4. Company Heat Map Analysis
9.5. Strategy Mapping
9.6. Company Profiles
9.6.1. East Coast Candles
9.6.1.1. Company Overview
9.6.1.2. Financial Performance
9.6.1.3. Product Benchmarking
9.6.1.4. Strategic Initiatives
9.6.2. The Yankee Candle Company, Inc.
9.6.2.1. Company Overview
9.6.2.2. Financial Performance
9.6.2.3. Product Benchmarking
9.6.2.4. Strategic Initiatives
9.6.3. ALUXURY
9.6.3.1. Company Overview
9.6.3.2. Financial Performance
9.6.3.3. Product Benchmarking
9.6.3.4. Strategic Initiatives
9.6.4. Scentsy, Inc.
9.6.4.1. Company Overview
9.6.4.2. Financial Performance
9.6.4.3. Product Benchmarking
9.6.4.4. Strategic Initiatives
9.6.5. Bridgewater Candle Company
9.6.5.1. Company Overview
9.6.5.2. Financial Performance
9.6.5.3. Product Benchmarking
9.6.5.4. Strategic Initiatives
9.6.6. Bramble Bay Co.
9.6.6.1. Company Overview
9.6.6.2. Financial Performance
9.6.6.3. Product Benchmarking
9.6.6.4. Strategic Initiatives
9.6.7. Soy Works Candle Company
9.6.7.1. Company Overview
9.6.7.2. Financial Performance
9.6.7.3. Product Benchmarking
9.6.7.4. Strategic Initiatives
9.6.8. Candles by Victoria
9.6.8.1. Company Overview
9.6.8.2. Financial Performance
9.6.8.3. Product Benchmarking
9.6.8.4. Strategic Initiatives
9.6.9. S.C. Johnson & Son Inc. (Glade)
9.6.9.1. Company Overview
9.6.9.2. Financial Performance
9.6.9.3. Product Benchmarking
9.6.9.4. Strategic Initiatives
9.6.10. Goose Creek Candle
9.6.10.1. Company Overview
9.6.10.2. Financial Performance
9.6.10.3. Product Benchmarking
9.6.10.4. Strategic Initiatives
List of Tables
1. Popular combinations for specific fragrance families
2. Wax melts market estimates and forecast, 2018-2030, by product (USD Million)
3. Paraffin wax melts market estimates and forecast, 2018-2030 (USD Million)
4. Soy wax melts market estimates and forecast, 2018-2030 (USD Million)
5. Palm wax melts market estimates and forecast, 2018-2030 (USD Million)
6. Beeswax melts market estimates and forecast, 2018-2030 (USD Million)
7. Other wax melts market estimates and forecast, 2018-2030 (USD Million)
8. Wax melts market estimates & forecast, 2018-2030, by pack (USD Million)
9. Single pack wax melts market estimates and forecast, 2018-2030 (USD Million)
10. Multi pack wax melts market estimates and forecast, 2018-2030 (USD Million)
11. Wax melts market estimates & forecast, 2018-2030, by application (USD Million)
12. Household wax melts market estimates and forecast, 2018-2030 (USD Million)
13. Commercial wax melts market estimates and forecast, 2018-2030 (USD Million)
14. North America wax melts market estimates and forecast, 2018-2030 (USD Million)
15. North America wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
16. North America wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
17. North America wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
18. U.S. macro-economic outlay
19. U.S. wax melts market estimates and forecast, 2018-2030 (USD Million)
20. U.S. wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
21. U.S. wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
22. U.S. wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
23. Canada macro-economic outlay
24. Canada wax melts market estimates and forecast, 2018-2030 (USD Million)
25. Canada wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
26. Canada wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
27. Canada wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
28. Mexico macro-economic outlay
29. Mexico wax melts market estimates and forecast, 2018-2030 (USD Million)
30. Mexico wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
31. Mexico wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
32. Mexico wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
33. Europe wax melts market estimates and forecast, 2018-2030 (USD Million)
34. Europe wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
35. Europe wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
36. Europe wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
37. U.K. macro-economic outlay
38. U.K. wax melts market estimates and forecast, 2018-2030 (USD Million)
39. U.K. wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
40. U.K. wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
41. U.K. wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
42. Germany macro-economic outlay
43. Germany wax melts market estimates and forecast, 2018-2030 (USD Million)
44. Germany wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
45. Germany wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
46. Germany wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
47. France macro-economic outlay
48. France wax melts market estimates and forecast, 2018-2030 (USD Million)
49. France wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
50. France wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
51. France wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
52. Italy macro-economic outlay
53. Italy wax melts market estimates and forecast, 2018-2030 (USD Million)
54. Italy wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
55. Italy wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
56. Italy wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
57. Spain macro-economic outlay
58. Spain wax melts market estimates and forecast, 2018-2030 (USD Million)
59. Spain wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
60. Spain wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
61. Spain wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
62. Asia-Pacific wax melts market estimates and forecast, 2018-2030 (USD Million)
63. Asia-Pacific wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
64. Asia-Pacific wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
65. Asia-Pacific wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
66. China macro-economic outlay
67. China wax melts market estimates and forecast, 2018-2030 (USD Million)
68. China wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
69. China wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
70. China wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
71. India macro-economic outlay
72. India wax melts market estimates and forecast, 2018-2030 (USD Million)
73. India wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
74. India wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
75. India wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
76. Japan macro-economic outlay
77. Japan wax melts market estimates and forecast, 2018-2030 (USD Million)
78. Japan wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
79. Japan wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
80. Japan wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
81. Indonesia macro-economic outlay
82. Indonesia wax melts market estimates and forecast, 2018-2030 (USD Million)
83. Indonesia wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
84. Indonesia wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
85. Indonesia wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
86. Australia & New Zealand macro-economic outlay
87. Australia & New Zealand wax melts market estimates and forecast, 2018-2030 (USD Million)
88. Australia & New Zealand wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
89. Australia & New Zealand wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
90. Australia & New Zealand wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
91. Central & South America wax melts market estimates and forecast, 2018-2030 (USD Million)
92. Central & South America wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
93. Central & South America wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
94. Central & South America wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
95. Brazil macro-economic outlay
96. Brazil wax melts market estimates and forecast, 2018-2030 (USD Million)
97. Brazil wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
98. Brazil wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
99. Brazil wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
100. Middle East & Africa wax melts market estimates and forecast, 2018-2030 (USD Million)
101. Middle East & Africa wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
102. Middle East & Africa wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
103. Middle East & Africa wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
104. South Africa macro-economic outlay
105. South Africa wax melts market estimates and forecast, 2018-2030 (USD Million)
106. South Africa wax melts market estimates and forecast, by product, 2018-2030 (USD Million)
107. South Africa wax melts market estimates and forecast, by pack, 2018-2030 (USD Million)
108. South Africa wax melts market estimates and forecast, by application, 2018-2030 (USD Million)
109. Recent developments & impact analysis, by key market participants
110. Company market share, 2023 (Value % share)
111. Company heat map analysis
112. Companies adopting product launches
113. Companies adopting subscription loyalty assurance program
List of Figures
1. Wax melts market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Market Snapshot
7. Segment Snapshot
8. Competitive Landscape Snapshot
9. Home Fragrance market value, 2023 (USD Billion)
10. Wax melts market - Industry value chain analysis
11. Wax melts market dynamics
12. Wax melts market: Porter’s analysis
13. Factors affecting buying decisions
14. Wax melts market, by product: Key takeaways
15. Wax melts market, by product: Market share, 2023 & 2030
16. Paraffin wax melts market estimates and forecast, (USD Million)
17. Soy wax melts market estimates & forecast, 2018-2030 (USD Million)
18. Restaurants market estimates & forecast, 2018-2030 (USD Million)
19. Palm wax melts market estimates and forecast, (USD Million)
20. Beeswax melts market estimates and forecast, (USD Million)
21. Other wax melts market estimates and forecast, (USD Million)
22. Wax melts market, by pack: Key takeaways
23. Wax melts market, by pack: Market share, 2023 & 2030
24. Single pack wax melts market estimates & forecast, 2018-2030 (USD Million)
25. Multi pack wax melts market estimates & forecast, 2018-2030 (USD Million)
26. Wax melts market, by application: Key takeaways
27. Wax melts market, by application: Market share, 2023 & 2030
28. Household wax melts market estimates & forecast, 2018-2030 (USD Million)
29. Commercial wax melts market estimates & forecast, 2018-2030 (USD Million)
30. Wax melts market revenue, by region, 2023 & 2030, (USD Million)
31. Regional marketplace: Key takeaways
32. Regional marketplace: Key takeaways
33. North America wax melts market estimates & forecast, 2018-2030 (USD Million)
34. U.S. wax melts market estimates & forecast, 2018-2030 (USD Million)
35. Canada wax melts market estimates & forecast, 2018-2030 (USD Million)
36. Mexico wax melts market estimates & forecast, 2018-2030 (USD Million)
37. Europe wax melts market estimates & forecast, 2018-2030 (USD Million)
38. U.K. wax melts market estimates & forecast, 2018-2030 (USD Million)
39. Germany wax melts market estimates & forecast, 2018-2030 (USD Million)
40. France wax melts market estimates & forecast, 2018-2030 (USD Million)
41. Spain wax melts market estimates & forecast, 2018-2030 (USD Million)
42. Italy wax melts market estimates & forecast, 2018-2030 (USD Million)
43. Asia-Pacific wax melts market estimates & forecast, 2018-2030 (USD Million)
44. China wax melts market estimates & forecast, 2018-2030 (USD Million)
45. India wax melts market estimates & forecast, 2018-2030 (USD Million)
46. Japan wax melts market estimates & forecast, 2018-2030 (USD Million)
47. Indonesia wax melts market estimates & forecast, 2018-2030 (USD Million)
48. Australia & New Zealand wax melts market estimates & forecast, 2018-2030 (USD Million)
49. Central & South America wax melts market estimates & forecast, 2018-2030 (USD Million)
50. Brazil wax melts market estimates & forecast, 2018-2030 (USD Million)
51. Middle East & Africa wax melts market estimates & forecast, 2018-2030 (USD Million)
52. South Africa wax melts market estimates & forecast, 2018-2030 (USD Million)
53. Key company categorization
54. Company market share analysis, 2023
55. Strategic framework

Companies Mentioned

  • East Coast Candles
  • The Yankee Candle Company, Inc.
  • ALUXURY
  • Scentsy, Inc.
  • Bridgewater Candle Company
  • Bramble Bay Co.
  • Soy Works Candle Company
  • Candles by Victoria
  • S.C. Johnson & Son Inc. (Glade)
  • Goose Creek Candle

Methodology

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