Winter Tire Market Report 2026

The winter tire market size has grown strongly in recent years. It will grow from $25.81 billion in 2025 to $27.42 billion in 2026 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to increasing vehicle ownership in cold regions, established regulations for winter tire usage, expansion of automotive manufacturing, growth in passenger vehicle sales, availability of seasonal tire replacement services.

The winter tire market size is expected to see strong growth in the next few years. It will grow to $34.43 billion in 2030 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to increasing focus on sustainable tire materials, rising demand for electric vehicle-compatible winter tires, expansion of aftermarket tire sales, growing adoption of performance winter tires, increasing safety awareness among consumers. Major trends in the forecast period include increasing demand for stud-less winter tires, rising adoption of advanced rubber compounds, growing focus on low-rolling resistance designs, expansion of winter tire use in emerging regions, enhanced emphasis on road safety.

The rising incidence of icy road accidents is anticipated to drive the growth of the winter tires market in the future. Icy road accidents refer to traffic collisions that happen on roads covered with ice or snow, typically resulting from drivers losing control of their vehicles due to slippery conditions. Winter tires are specifically designed to enhance traction and handling in cold and icy weather, featuring a softer rubber compound and deeper tread grooves compared to all-season tires, which improves their grip on the road. For example, in September 2024, a report published by The Federal Highway Administration, a division of the U.S. Department of Transportation, revealed that each year, over 1,300 fatalities and more than 116,800 injuries occur in car accidents on slushy, snowy, or icy roads. Additionally, approximately 900 individuals die, and nearly 76,000 are injured each year in crashes during snowfall or sleet. Consequently, the increasing number of icy road accidents is contributing to the growth of the winter tires market.

Major companies operating in the winter tires market are concentrating on the development of technological innovations, such as multiple sipe technologies, to gain a competitive advantage in the market. Multiple sipe technologies are incorporated into tire designs to enhance traction and handling performance in wet and icy conditions. For example, in April 2023, Continental AG, a Germany-based automotive parts manufacturer, introduced the Conti Scandinavia HD3 tire featuring multiple sipe technologies. This uniquely engineered all-season tire is designed to deliver superior winter traction along with extended wear life. The Conti Scandinavia HD3 includes a new tread pattern with two-stage 3D siping technology that offers excellent grip on snow and ice while also improving wet-road performance. Additionally, the tire is retreadable and can be recapped multiple times, helping fleets achieve long-term cost savings.

In January 2023, Bridgestone, a tire manufacturer based in Japan, announced a collaboration with Automobili Lamborghini S.p.A. This partnership aims to develop a custom all-terrain tire with Run-Flat Technology for the Lamborghini Huracán Sterrato, providing high performance on both on-road and off-road surfaces while enhancing safety and driving versatility. Automobili Lamborghini S.p.A. is an Italian manufacturer of luxury sports cars and SUVs.

Major companies operating in the winter tire market are Bridgestone Corporation, Apollo Tyres Limited, Continental AG, Cheng Shin Rubber Industry Co. Ltd., Goodyear Tire and Rubber Company, Hankook Tire & Technology Co. Ltd., Kumho Tire Co. Inc., Madras Rubber Factory Ltd., Maxxis International GmbH, Compagnie Générale des Établissements Michelin SCA, Nankang Rubber Tire Corp. Ltd., Nexen Tire Corporation, Nokian Tyres plc, Pirelli & C. S.p.A, Sailun Group Co. Ltd., Shandong Linglong Tire Co. Ltd., Sumitomo Rubber Industries Ltd., Toyo Tire Corporation, Triangle Group Ltd., Yokohama Rubber Company Limited, Zhongce Rubber Group Co. Ltd., CEAT Limited, Cooper Tire & Rubber Co., Giti Tire Pte Ltd., Vredestein Tyres, Westlake Tyres, Xingyuan Tire Group Co. Ltd., ZC Rubber Group Co. Ltd., Zhejiang Double Arrow Rubber Co. Ltd.

Europe was the largest region in the winter tire market in 2025. The regions covered in the winter tire market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the winter tire market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The winter tires market consists of sales of snowflake tires and peaked mountain tires. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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