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Consumer Electronics in Austria

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    Report

  • 75 Pages
  • July 2024
  • Region: Austria
  • Euromonitor International
  • ID: 1081245
Consumer electronics in Austria continues to witness volume decline in 2024, albeit at a much slower rate than the previous year. The decline in current value terms was significantly smaller, which had much to do with rising unit prices in smartphones, slower decline in televisions, and also steady demand for premium and innovative products. Consumer confidence is recovering well following a period of high inflation and a strong rise in living costs over the last two years. Smartphones show stro

The Consumer Electronics in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer electronics in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for computers falls due to a myriad of reasons
  • Stable growth in unit selling prices continues
  • Apple extends its lead in computers and peripherals
PROSPECTS AND OPPORTUNITIES
  • Downward trend to continue amid saturation and limited buying incentives
  • Smartphones to increasingly challenge the status of computers
  • Stronger focus on sustainability
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 16 Sales of Computers by Category: Business Volume 2019-2024
  • Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Negative sales continue for in-car entertainment
  • Changes in retail distribution as key player comes under pressure
  • Media spotlight on navigation devices
PROSPECTS AND OPPORTUNITIES
  • In-car entertainment will become more and more obsolete
  • Lower importance of owning a car will also dent sales
  • Likely end of Forstinger will reshape retail distribution
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home audio and cinema suffers further losses
  • Fast decline in home cinema and speaker systems continues despite some positive impulses sales in TVs
  • Basic functions and audio quality remains sufficient for mass consumers
PROSPECTS AND OPPORTUNITIES
  • Home audio and cinema to see further volume declines
  • Smart homes provide untapped growth potential
  • Home and audio to become more niche
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Video consumption continues to fall
  • New television fee supports demand for televisions
  • Hisense investment continues to pay off
PROSPECTS AND OPPORTUNITIES
  • Television sales will continue to suffer from changing media consumption
  • New television fee may provide some growth impetus
  • Mid-price segment will come under further pressure
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2019-2024
  • Table 54 Sales of Home Video by Category: Value 2019-2024
  • Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
  • Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
  • Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
  • Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
  • Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Competition from smartphones cannot be withstood
  • Digital cameras’ competitive landscape in flux
  • Demand for camcorders relatively stable thanks to action cams
PROSPECTS AND OPPORTUNITIES
  • No hope in sight for struggling category
  • Mirrorless system cameras likely to become key product
  • Action cams unlikely to protect camcorders from severe decline
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 67 Sales of Imaging Devices by Category: Value 2019-2024
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High demands of consumers lead to stable current value growth
  • Consumers willing to trade up in wireless speakers
  • Despite high levels of saturation, e-readers record value growth
PROSPECTS AND OPPORTUNITIES
  • Category becomes clearer after elimination of portable multimedia players
  • Wireless speakers to remain a popular item
  • Increasing penetration rate of e-readers expected
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2019-2024
  • Table 78 Sales of Portable Players by Category: Value 2019-2024
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
  • Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
  • Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales suffer under ever longer replacement cycles
  • Campaign to promote repairs should not be underestimated
  • Google Inc’s Pixel finally comes to Austria
PROSPECTS AND OPPORTUNITIES
  • Sustainability to weigh on replacement cycles of smartphones
  • Seniors are core audience in feature phones
  • More competition expected in Android smartphones
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 89 Sales of Mobile Phones by Category: Value 2019-2024
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising penetration rate in wearable electronics
  • Wider distribution in jewellery and watch specialist retailers
  • Domestic player files for insolvency
PROSPECTS AND OPPORTUNITIES
  • Plenty of room for penetration rate to rise
  • Variety of retail channels will help drive sales
  • No relevant growth expected outside of watches
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Headphones hits saturation point
  • TWS earbuds have likely reached peak in volume sales
  • Wide availability in retail stores contributes to growth
PROSPECTS AND OPPORTUNITIES
  • Demand expected to cool from a high level
  • Dominance of TWS earbuds likely to increase
  • Apple is well positioned to remain leader over forecast period
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2019-2024
  • Table 113 Sales of Headphones by Category: Value 2019-2024
  • Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
  • Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
  • Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
  • Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
  • Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
  • Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
  • Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029