Tea in Poland

In 2024, the Polish tea landscape witnessed a shift in consumer preferences, with loose black tea experiencing a decline in popularity. This traditional category is being overtaken by the rapid growth of herbal and medicinal teas as consumers increasingly seek beverages that offer health benefits. As a result, these segments have become the best performers in tea. Brands are responding to this demand by expanding their portfolios to include a wider variety of herbal and medicinal teas.

The Tea in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.