Wipes in the US

Wipes maintained retail current value growth in the US in 2024, although the growth rate slowed as inflation eased. Personal wipes saw stronger growth than home care wipes and floor cleaning systems, and within personal wipes, moist toilet wipes recorded the highest retail current value growth in 2024, building on pandemic-accentuated hygiene. These wipes are increasingly considered a convenient and integral part of consumers’ bathroom routine.

The Wipes in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wipes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.