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Fragrances in Germany

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    Report

  • 24 Pages
  • July 2024
  • Region: Germany
  • Euromonitor International
  • ID: 119772
Fragrances enjoyed healthy value and volume sales in Germany in 2023, with premium fragrances slightly outperforming mass fragrances. As seen across other beauty and personal care categories, the post-pandemic landscape and various health and wellbeing trends are promoting self-care and personal hygiene.

The Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fragrances records positive growth boosted by rising unit prices
  • The ‘’scent economy’’ concept offers both opportunities and challenges
  • Fragrance sets/kits maintain their gifting popularity and inspire future purchases of larger formats
PROSPECTS AND OPPORTUNITIES
  • Fragrances set to see moderate growth, with premiumisation trends expected
  • E-commerce looks set to remain a strong channel for fragrances
  • Maintaining momentum: A market reaching maturity
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2018-2023
  • Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
  • Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
  • Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources