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Hot Drinks in Japan

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    Report

  • 37 Pages
  • November 2023
  • Region: Japan
  • Euromonitor International
  • ID: 119801
In 2023, hot drinks is set to record opposite performances in the foodservice channel and the retail channel. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, the level of common infectious disease. This was a major policy shift in the government’s response to the pandemic after three years. Now that COVID-19 is categorised in the same group as seasonal influenza, social and economic activities have been normalised.

The Hot Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN JAPAN
EXECUTIVE SUMMARY
  • Hot drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Foodservice struggles from reduced footfall due to home working, and price hikes
  • Despite price increases, value-added products perform well
  • Manufacturers expand the line-up of retail products under café brands
PROSPECTS AND OPPORTUNITIES
  • Total volume sales expected to struggle to see growth, yet working from home will limit decline
  • Retro boom continues to offer potential to revitalise old-fashioned cafés
  • Increasing initiatives towards sustainability
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
  • Table 27 Retail Sales of Coffee by Category: Value 2018-2023
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tea struggles, due to the competition with RTD tea, and price increases
  • Struggles for leaf tea, while new product development continues for tea bags
  • Coffee chains are increasing outlets focusing on tea
PROSPECTS AND OPPORTUNITIES
  • Added-value, especially in terms of health, will be the main focus of new product development
  • New consumption occasions will be explored to stimulate growth for tea
  • Foodservice volumes will struggle, yet afternoon tea likely to become more popular
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2018-2023
  • Table 38 Retail Sales of Tea by Category: Value 2018-2023
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
  • Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Other hot drinks is facing stagnation, as the benefit of increased time spent at home has ceased
  • Active new product development continues with FFC (Foods with Functional Claims)
  • Nestlé Japan Ltd launches Milo that can be prepared with water
PROSPECTS AND OPPORTUNITIES
  • Unstoppable decline of young population will require manufacturers to expand the consumer base
  • Potential for nutritional support for older consumers could be further explored
  • Positioning as a natural supplement has potential to further expand the consumer base
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028