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Skin Care in Bulgaria

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    Report

  • 27 Pages
  • April 2024
  • Region: Bulgaria
  • Euromonitor International
  • ID: 119847
In 2023, skin care in Bulgaria witnessed robust double-digit growth in current value terms, mainly driven by unit price increase. However, volume sales also made steady gains thanks to the growing popularity of products targeting specific skin concerns. Ingredients like niacinamide, hyaluronic and silicic acid, retinol, and vitamin C remained key favourites among consumers. Moreover, Bulgarian women are starting to use anti-age products earlier in life.

The Skin Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Skin care enjoys double-digit value growth
Skin care manufacturers target Gen Z
  • Firming body care is losing appeal
PROSPECTS AND OPPORTUNITIES
  • New EU legislation on retinol concentration will lead to product reformulations
  • Promising outlook for e-commerce sales
  • Skin care brands to work on enhancing the customer experience
CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2018-2023
  • Table 2 Sales of Skin Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Skin Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Skin Care: % Value 2020-2023
  • Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
  • Table 6 LBN Brand Shares of Anti-agers: % Value 2020-2023
  • Table 7 LBN Brand Shares of Firming Body Care: % Value 2020-2023
  • Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
  • Table 9 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
  • Table 10 Forecast Sales of Skin Care by Category: Value 2023-2028
  • Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN BULGARIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources