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Skin Care in Romania

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    Report

  • 28 Pages
  • May 2024
  • Region: Romania
  • Euromonitor International
  • ID: 119855
Skin care was one of the most dynamic categories within beauty and personal care in 2023, experiencing robust growth in both retail volume and current value terms. Romanian consumers are increasingly interested in the regular use of skin care products to maintain a clear complexion, an interest that is especially common amongst women, although increasing numbers of men are also becoming interested in maintaining a skin care routine.

The Skin Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Skin Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Function-specific skin care products perform well
  • Dermocosmetics skin care maintains its long-standing dynamism
  • Changes in packaging trends
PROSPECTS AND OPPORTUNITIES
  • Despite challenges, sales of skin care products are expected to soar
  • More people establishing a skin care routine will drive growth
The importance of engaging with Gen Z
CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2018-2023
  • Table 2 Sales of Skin Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Skin Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Skin Care: % Value 2020-2023
  • Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
  • Table 6 LBN Brand Shares of Anti-agers: % Value 2020-2023
  • Table 7 LBN Brand Shares of Firming Body Care: % Value 2020-2023
  • Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
  • Table 9 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
  • Table 10 Forecast Sales of Skin Care by Category: Value 2023-2028
  • Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources