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Skin Care in Turkey

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    Report

  • 29 Pages
  • April 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 119865
Turkish consumers demonstrated a growing interest in advanced skin care regimens in 2023. This trend, exemplified by the popularity of "skin cycling," involves incorporating a wider variety of ingredients and product formats into daily routines. Consumers are now tailoring their skin care to address specific concerns and achieve personalised results. This shift towards multi-step routines presents a significant opportunity for brands to develop targeted product lines and educational content.

The Skin Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Skin Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • The rise of skin cycling and multi-step routines
  • Prioritising sun protection with active ingredients
  • Dermocosmetics and indie brands gain momentum
PROSPECTS AND OPPORTUNITIES
  • Rise of targeted skin care with ingredient awareness
  • Probiotics gain traction in skin care
  • At-home electronic facial devices gain popularity
CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2018-2023
  • Table 2 Sales of Skin Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Skin Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Skin Care: % Value 2020-2023
  • Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
  • Table 6 LBN Brand Shares of Anti-agers: % Value 2020-2023
  • Table 7 LBN Brand Shares of Firming Body Care: % Value 2020-2023
  • Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
  • Table 9 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
  • Table 10 Forecast Sales of Skin Care by Category: Value 2023-2028
  • Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN TURKEY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources