Baby Food in Kenya

In 2024, baby food in Kenya is projected to see a moderate increase in retail volume growth, yet a double-digit rise in retail current value sales. This performance is informed by still high inflation and a strong rise in the average retail current unit price. While the birth rate is on a gradual downward trajectory, it is set to be largely stable in 2024. The category remains underdeveloped as traditional baby food is still preferred by low-income and rural consumers.

The Baby Food in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.