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Polishes in Kenya

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    Report

  • 15 Pages
  • February 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 1203102
Shoe polish dominates sales of polishes in Kenya. These products remained widely used in the country by consumers in all socioeconomic groups. Kenya is regarded as a “walking nation", in the sense that a large number of citizens travel on foot. Supported by population growth, this factor continued to drive demand for shoe polish in the country in 2024. Nonetheless, shoe polish saw slower growth in retail volume terms in 2024 compared to the review period average.

The Polishes in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slower growth in shoe polish accounted for by an increasing shift towards modern footwear
  • Chandaria Industries looking to build demand for its Velvex brand
  • Local shoeshine stations limit demand for shoe polish
PROSPECTS AND OPPORTUNITIES
  • Niche opportunities could be found in premium furniture polish but shoe polish likely to remain the key growth driver
  • Furniture polish market continues to face pressure due to home DIY trends
  • Growth opportunities for floor polish as consumers focus on home aesthetics
CATEGORY DATA
  • Table 1 Sales of Polishes by Category: Value 2019-2024
  • Table 2 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 4 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 5 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
HOME CARE IN KENYA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments.
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources