Sweet Spreads in Kenya

Local brands such as Peptang and Zesta continue to maintain their dominant presence in sweet spreads. Their success can be attributed to their extensive distribution networks and competitive pricing when compared to imported products. These homegrown brands have forged strong connections with consumers, offering them not only a taste of local flavour also cost-effective choices, which are particularly appealing in a market where affordability is a key driver of consumer choices.

The Sweet Spreads in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sweet Spreads market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.