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Ready Meals in Estonia

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    Report

  • 19 Pages
  • December 2021
  • Region: Estonia
  • Euromonitor International
  • ID: 1203268
Chilled ready meals is the second fastest growing product area in ready meals in 2021 in terms of retail volume growth, but sells around double the quantity of products compared to prepared salads, which is a significant increase compared to review period retail volume sales. The growing popularity of chilled ready meals was boosted in 2020 by the COVID-19 lockdown period. In 2021, this trend is still visible as many Estonians continue to work from home.

The Ready Meals in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2021 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Ready Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

READY MEALS IN ESTONIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Chilled ready meals boosted by work from home as consumers seek convenience
  • Prepared salads leads category growth as a low-calorie option for health-conscious Estonians
  • Mamma and Salvest continue to lead ready meals despite increasing pressure from cheaper options
PROSPECTS AND OPPORTUNITIES
  • Prepared salads will continue to lead growth in ready meals thanks to growing availability and healthy eating trends
  • Convenience will remain a key factor in sales of ready meals, although unhealthy image may constrain growth
  • E-commerce set to expand as consumers seeking convenient shopping methods often seek convenient dinner options
CATEGORY DATA
  • Table 1 Sales of Ready Meals by Category: Volume 2016-2021
  • Table 2 Sales of Ready Meals by Category: Value 2016-2021
  • Table 3 Sales of Ready Meals by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Ready Meals by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Ready Meals: % Value 2017-2021
  • Table 6 LBN Brand Shares of Ready Meals: % Value 2018-2021
  • Table 7 Distribution of Ready Meals by Format: % Value 2016-2021
  • Table 8 Forecast Sales of Ready Meals by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Ready Meals by Category: Value 2021-2026
  • Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2021-2026
COOKING INGREDIENTS AND MEALS IN ESTONIA
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2021: The big picture
  • Key trends in 2021
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2016-2021
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2016-2021
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2016-2021
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2017-2021
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2018-2021
  • Table 18 Distribution of Cooking Ingredients and Meals by Format: % Value 2016-2021
  • Table 19 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2021-2026
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2021-2026
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2021-2026
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources